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jeasiq-1698
The Effect of Viral Marketing Technologies on Consumer Behavior _ A survey of a sample of students from the college of administration and economics
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Abstract:

Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.

The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?) The objective of the study is to identify the respondents' views on their acceptance of viral marketing techniques and their impact on their behavior.

To achieve the objectives of the study (294) questionnaires were distributed to a sample of students of the college  of Administration  and Economics as users of the Internet and its applications (Web Site, E-mail, Facebook, YouTube and Viber) on the one hand, and consumers as well.

In order to test the hypothesis of the main study, which states that (there is no statistically significant correlation between viral marketing techniques and consumer behavior) and its hypotheses, the data were analyzed statistically using Minitab. The results of the study were statistically significant and found that there was a positive correlation between the study variables. The results of the study showed that there is a significant positive effect of the removal of viral marketing techniques on the behavior of the consumer in the sample of the study, except for Viber technology, it does not affect consumer behavior. Organizations that use different technologies to introduce their products have a positive impact on consumer behavior.

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Publication Date
Wed Jun 04 2014
Journal Name
مجلة كلية مدينة العلم الجامعة
تقدير دالة المعولية بالطرائق اللامعلمية في حالة البيانات المراقبة "المتجمعة"
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Publication Date
Sun Sep 01 2024
Journal Name
مجلة ديالى للبحوث الإنسانية
البنية التركيبية والبيانية في قصيدة (أدر الكؤوس) لعبد الحسن زلزلة
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يعد التحليل البلاغي تركيبيا وبيانيا من الآليات الكاشفة عن الدلالات العميقة المتولّدة جراء علاقات البنية السطحية ، مكونة نسقاً دلالياً متماسكاً ومشحوناً بتكثيف معنوي للصور البلاغية المنسوجة في نص القصيدة، والتي تفتح للمتلقي نافذة التشكيل المتخيل لحال الشعب وحاكمه ، والعلاقة القائمة بينهما في القصيدة ، إذ نسج الشاعر علائقية متنامية الدلالة بين أجزاء قصيدته ووحداتها ؛ لتكون كلاً واحداً ناقلاً المتلقي لواق

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Publication Date
Sun Dec 10 2017
Journal Name
Al-academy
Technical Variation in Scientific Model
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The present study tackles the scientific model and the mechanisms of operating in the formation of the image of the artistic work to create a scene that cares for the aesthetic decoration through raw and techniques and employing them to express the aesthetic values that care for what is not familiar and deviation from the familiar in the visual exhibition and the care for the employment of the technical abilities, lighting, and sound as well as the employment of multiple materials. The research presents the objectives of his study in the exhibition hall of Natural History Museum (University of Baghdad) to create an aesthetic and expressive state at the same time. Then, in the theoretical framework the researcher traces the experiments of

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Publication Date
Sat Dec 01 2018
Journal Name
Al-khwarizmi Engineering Journal
Wireless Network Control System for Electro Stati Precipitator in Cement Plants
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    Wireless control networks (WCNs), based on distributed control systems of wireless sensor and actuator networks, integrate four technologies: control, computer network and wireless communications. Electrostatic precipitator (ESP) in cement plants reduces the emissions from rotary kiln by 99.8% approximately. It is an important thing to change the existing systems (wireline) to wireless because of dusty and hazardous environments. In this paper, we designed a wireless control system for ESP using Truetime 2 beta 6 simulator, depending on the mathematical model that have been built using identification toolbox of Matlab v7.1.1. We also study the effect ofusing wireless network on performance and stability of the closed l

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Publication Date
Sun Nov 29 2020
Journal Name
جامعة بغداد/ كلية التربية للعلوم الصرفة - ابن الهيثم
مهارات التفكير التأملي المتضمـنة في كتاب الرياضيات للصف الأول المتوسط
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Publication Date
Tue Oct 23 2018
Journal Name
Journal Of Planner And Development
(التقييم المكاني للخدمات الاجتماعية في مدينة الدجيل(التعليمية والصحية والترفيهية
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Publication Date
Sun Jan 03 2016
Journal Name
Journal Of Educational And Psychological Researches
مدى ممارسة الطلبة المطبقين في اقسام الجغرافية للمهارات اللازمة للتدريس
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The study aimed at detecting the extent of the practice of students Almtbakan skills crisis to teach in geographical sections of the Colleges of Education Baghdad University. The current research was limited to students in the fourth stage geographical divisions in the Faculties of Education for Girls and Ibn Rushd / Baghdad University for the academic year 2013-2014.

The View Finder methodology of the study and procedures, explaining the method used to obtain the data and information to achieve the goal of the search, and used the questionnaire and the way to achieve the goal of the research, as it was prepared based on the views of the exploratory and literature and previous studies and the experience o

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Publication Date
Sun Nov 11 2018
Journal Name
Arab Science Heritage Journal
الصورة الصورة الواقعية في التراث السردي العربي ((الشخصيات والأماكن مثالاً))
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(Abstract)

A man find himself in front of narrative literal productions when he read the title of this paper that deals with specialist , followers of Arabic literal narration productions through the era of Arabic literature in a period arrived to 1500 years. It is strange to present (Narration art in Arabic heritage) , in addition to (Arabic diwan) . This matter introduces us to come back to the past to inspect Arabic narration production , specially that is called (Artistic narration ) which is full ,variety of purposes and goals.

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Publication Date
Wed Apr 23 2025
Journal Name
المجلة القانونية والسياسية
دور الدبلوماسية المتعددة الاطراف في انهاء اصراع و تحقيق السلام
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تعد الدبلوماسية متعددة الاطراف من اهم الطرق لحماية حقوق الانسان لا سيما في الوقت الراهن لما لديها من خيرات وطرق يمكن من خلالها ان يتم الوصول الى السلام الانساني

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Publication Date
Fri Dec 01 2017
Journal Name
الأستاذ
معايير التنور التقني المتضمنة في محتوى كتابي الحاسوب للمرحلة الاعدادية
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هدف البحث معرفة نسبة تضمين معايير التنور التقني في محتوى كتابي الحاسوب للمرحلة الإعدادية في العراق عن طريق الإجابة عن السؤال الآتي: ما نسبة توافر معايير التنور التقني في محتوى كتابي الحاسوب المقرران على طلبة المرحلة الاعدادية بفرعيها ( العلمي والادبي ) المعتمدان من وزارة التربية العراقية/ المديرية العامة للمناهج في العام الدراسي (2016-2017 )؟ وتم اعتماد المنهج الوصفي التحليلي، وتكون مجتمع البحث وعينته من محتو

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