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jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
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          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
المنهج التجريبي والمنهج الرياضي في فلسفة الكندي
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الكندي هو ابو يوسف يعقوب بن اسحاق بن الصباح . كما هو عند ابن جلجل (1) بن عمران بن اسماعيل بن محمد بن الأشعث بن قيس الكندي . كما يضيف ابن النديم(2) كان أبوه اسحق بن الصباح أميرا ً على الكوفة للمهدي والرشيد . على ما يقرره ابن نباته المصري(3) ، كان جده الأشعت بن قيس من أصحاب النبي الكريم وكان قبل ذلك ملكا ً على جميع(كندة)

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Publication Date
Tue Dec 11 2018
Journal Name
Arab Science Heritage Journal
البيروني البيروني وجهوده العلمي في الرياضيات والفيزياء
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    He was born in one of  suburbs of Khawarzm in 362 AH and he was  died in 440 AH.  Newton and Gregor quote from him the  mathematical laws in the interpolation and he laid the first foundations for trig.

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
سيمياء المسكوت عنه في القصص العربي القديم
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The semiotic approach to the unspoken seeks to analyze the text in an esoteric way, that is, to clarify what is hidden from it by reading between

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Publication Date
Sun Jan 02 2005
Journal Name
Political Sciences Journal
وماذا ان اخطأت فرنسا في موضوعة العراق
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وماذا ان اخطأت فرنسا في موضوعات العراق

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Publication Date
Wed Oct 31 2018
Journal Name
Arab Science Heritage Journal
الاعلام الاعلام العسكري ودوره في ترسيخ السلام
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ان علاقة وسائل الإعلام بحل الصراعات وبناء السلام المجتمعي كأحد الموضوعات المهمة التي تربط بين مجالي العلاقات الدولية والدراسات الإعلامية. ويعود مصطلح صحافة السلام إلى السبعينيات من القرن العشرين حيث يقدم هذه المفهوم مدخلا جديدا للإعلاميين يمُكنهم من البحث في الأسباب البنائية والثقافية للصراع ومدى تأثيره على حياة المواطنين وتقديم المضمون الذي يعكس القواسم المشتركة بين كافة أطراف الصراع في مجتمع معين وطر

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Publication Date
Sat Jan 05 2019
Journal Name
Journal Of Planner And Development
اتجاهات النظام الحضري في العراق 1957- 2010
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Publication Date
Wed Jan 01 2014
Journal Name
Journal Of The College Of Languages (jcl)
La voix de la mère dans À la Recherche du Temps perdu
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Abstract

The twentieth century French novel had undergo a significant change that took the form of a radical move from the traditional son who follows his father to one who no way prevalent in the classical French novel. The new son in the 2Oth century novel finds himself emotionally attached which both became a new trend and approach in novel writing.

Marcel Proust's novel which can be considered a source of inspiration for most of 2Oth century novelists is a good example of the mother supremacy which is crystal clear from the first page through its parts and chapters till the last page. In fact, Proust had written a completely different novel from the Balzacian conventions. Unlike the latter's novels, Pro

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Publication Date
Fri Jan 01 2016
Journal Name
Journal Of The College Of Languages (jcl)
Étude des aspects de la peur Dans « La Peste » d'Albert Camus
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Resumé

La Peste, paru en 1947 et qui reçoit le prix des critiques acquiert a Camus  une notoriété universelle, il reçoit en 1957 le prix Nobel pour une œuvre qui, selon les termes de l’Académie suédoise : « met en lumière les problèmes se posant de nos jours à la conscience des hommes ». A Oran où il n’arrive jamais rien, quelque chose va arriver. On découvre un rat mort, couvert de sang. Deux jours après on en trouve des centaines, puis des milliers. Deux semaines plus tard, un homme meurt d’une maladie, décrite avec précision, mais sans recherche de l’horreur. Après cet événement, on signale une dizaine, puis une vingtaine de cas de fiè

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Publication Date
Thu Dec 15 2022
Journal Name
Al-academy
color methodology to Re-reading the musical notes
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many painters tried to mix colors with Music by direct employment through colorful musical pieces or the use of multiple instruments and techniques , or vice versa, including the French artist )Robert Stroben(, he transferred the piece of music to be depicted on the painting and worked on the tones of music (Johann Sebastian Bach) by dropping the color on the lines of the musical scale, for example (the C tone) ranging from brown to red ( Tone La A) from gray to orange, and so on, the presence of links and similarity factors between the world of music and the world of colors facilitated the process of linking musical notes with colors, the most famous of which was presented by the world (Newton) in the circle of basic colors and linking

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Publication Date
Wed Sep 02 2020
Journal Name
Indonesian Journal Of Chemistry
Synthesis, Characterization and Biological Efficacies from Some New Dinuclear Metal Complexes for Base 3-(3,4-Dihydroxy-phenyl)-2-[(2-hydroxy-3-methylperoxy-benzylidene)-amino]-2-methyl Propionic Acid
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The reaction of methyldopa with o-vanillin in refluxing ethanol afforded Schiff base and characterized through physical analysis with a number of spectra also the study of biological activity. The geometry of the Schiff base was identified through using (C.H.N) analysis, Mass, 1H-NMR, FT-IR, UV-Vis spectroscopy. Metal complexes of Cr3+, Mn2+, Co2+, Ni2+, Cu2+, Zn2+, Cd2+ and Hg2+ with Schiff base have been prepared in the molar ratio 2:1 (Metal:L), (L = Schiff base ligand) except Hg2+ at molar ratio 1:1 (Hg:L). The prepared complexes were characterized by using Mass, FT-IR and UV-Vis spectral studies, on other than magnetic properties and flame atomic absorption, conductivity measurements. According to the results a dinuclear octahedral geo

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