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jeasiq-1068
Dynamic Equilibrium of Marketing and Its Role in Achieving Excellence Performance Experimental research on a number of Iraqi private banks
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          Purpose  :This study seeks to provide the point of view stands on the marketing performance of the banks in the context of Dynamic Equilibrium  of marketing. It aims to develop a prototype of measuring marketing performance under the umbrella of marketing dynamic prototype, embodied of the strategic alliance and competition, and the  laws and legislation, and to explore any of the dimensions more effective in achieving performance.  This study aims to discusses the importance of the Dynamic Equilibrium  of marketing and it role in achieving the marketing performance under Dynamic Equilibrium  of marketing and its impact on the Iraqi banking sector.

Design/Methodology/Approach: The experimental method has been used, the questionnaire used to collect the data in order to develop a trustworthy prototype measurement and correct for the changes of the Dynamic Equilibrium  of marketing and customer relationship management With the dimensions of marketing performance, the hypotheses were tested through the use of some statistical treatments.   

Findings: The study of the sample found that marketing performance is effected directly in the dynamics of the industry, and the intensity of competition, and the uncertain environment  that includes (degree of predictability in the business environment), a model measuring variables Dynamic Equilibrium  of Marketing has been developing (alliances strategy, competition, legislation/ laws) with marketing performance variables (focus on the customer, focus on the competitors), moreover, the results support the hypothesis influence and correlation between the surveyed  variables.

Practical Implications: This study provides useful measurement of marketing balance, it helps the managers to use to assess the current situation in the capabilities of the banks performance. Managers may improve their marketing performance programs more effectively and efficiently through their strategic orientation towards competition and alliance.

Originality/ Value : This study undertakes help service providers in banking sector to deal with the challenge imbedded in increase the marketing performance and achieve the dynamic marketing balance, and how to influence the marketing balance dimensions in achieve the marketing performance. 

 

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
العوامل المؤثرة في تخفیف الأعباء المنزلیة لدى المرأة العراقیة العاملة
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In the past, an absolute authority was held by the father and his decisions were imposed
and obeyed strictly without discussion. Later, many economical changes took place and
affected all of the family members dramatically creating a whole new concept of authority
in the family, a one that is based upon sound leadership, mutual understanding and
consultation among family members.
Women carried responsibility of doing all domestic jobs and served family members,
however, when she went to work outside her house, these loads began disturbing and
exhausting her. Therefore, man started to participate in assisting his wife. In addition,
industrial advances contributed in making these jobs easier than before.
This has

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Publication Date
Fri Aug 31 2018
Journal Name
مجلة العلوم النغسية
أثر استراتيجية تعليمية في تحصيل مادة العلوم لطلاب الاول المتوسط
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ن الهدف من هذا البحث هو معرفة أثر إستراتيجية تعليمية في تحصيل مادة العلوم لدى طلاب الصف الاول المتوسط. ولتحقيق هدف البحث صاغ الباحثان الفرضية الآتية: لا توجد فروق ذو دلالة إحصائية عند مستوى (0,05) بين متوسط درجات طلاب المجموعة التجريبية الذين يدرسون مادة العلوم وفق إستراتيجية تعليمية وبين متوسط درجات طلاب المجموعة الضابطة الذين يدرسون المادة نفسها بالطريقة التقليدية في اختبار التحصيل. بلغت عينة البحث (59) طالبا

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Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
السياسة النقدية في العراق بعد 9/4/2003 (الواقع والطموح)
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لا يستطيع كل كائن حي أو كيان اجتماعي أداء دوره الذي يفترض أن يقوم به ما لم يمتلك الوسائل الكافية والضرورية لأداء ذلك الدور قال سبحانه وتعالى ((قال ربنا الذي أعطى كل شيء خلقه ثم هدى طه 50)).

والنشاط الاقتصادي كجزء من الكيان الكلي للمجتمع لا يختلف عن هذه القاعدة، إذ عندما يراد من النظام الاقتصادي أداء دور فاعل فلا غنى له عن الوسائل التي تمكنه من أداء دوره المنشود. للنظام الاقتصادي مجمو

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Publication Date
Thu Jan 01 2015
Journal Name
دار الضياء للطباعة والتصميم
SPSS النظرية والتطبيق في Exploratory Factor Analysis التحليل العاملي الاستكشافي
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يعد التحليل العاملي Factor Analysis أحد الأساليب الإحصائية المهمة والتي يصعب تنفيذها يدويا ً أو بالألات الحاسبة الصغيرة لذا لاقى الباحثين صعوبة في إستخدامه في البداية بل كان من المستحيل القيام به ، لذا فالمؤلف قد تناول التحيلي العاملي الاستكشافي لكونه إسلوب إحصائي يستخدم في تحليل البيانات ويتطلب شروطا ً لأستخدامه ودقة في مراعاة هذه الشروط ويتطلب أيضا ً معايير يجب أن يتأكد الباحث من توافرها في البيانات وهذا ما تم ت

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Publication Date
Mon Jun 27 2022
Journal Name
Journal Of The College Of Basic Education
فهوم الفلشفه الطاويه في كتاب أي.أر .أمهز الشعري شاطيء الاشجا
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انف كتاب أي.أس.أمىز(6291-9006) انشعشي شاطًء الاشجاس ((1981مه 73قصٍذي. ٌىاقش انبذث ٌزي انقصائذ مه مىضُس فهسفت انطاًٌَ َانتً اتبعٍا انشاعش بذقً فً كتابً.ٌظٍش انكتاب بُضُح انكثٍش مه ملامخ انطبٍعً َانتً تتضمه تغٍشاث دٌىامكًٍ َتطُس تذسٌجً نمختهف انكائىاث انذًٍ .ٌصف انشاعش فً اَل سهسهً مه قصائذي انصُسي انذقٍقًٍ نهكُن مه خلال سؤٌا عمٍقً نهطاًٌَ َانتً تظٍش جهٍا مه خلال تفاعم الاوسان مع انطبٍعً.تُضخ انقصائذ تقاسب انطاًٌَ م

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Publication Date
Sun Jan 01 2012
Journal Name
جامعة كربلاء
الوصف الشكليائي والتركيب النسجي لغدة المعثكلة في الوزغة خشنة الحراشف
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Publication Date
Sun Oct 01 2017
Journal Name
Journal Of Educational And Psychological Researches
أثر انموذج دانيال في الدافعية المعرفية لطلاب الصف الثالث المتوسط
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The Current research aims to identify ( The effects of Daniel Model in Cognitive Motivation for the Students of the Third grade average ) , To verify the objective of this research , the researchers added nul hypothesis following : There is no difference is statistically significant at the level of ( 0.05 ) between the average scores of students who studied Daniel Model and the average students who studied by using traditional method in Cognitive Motivation scale. The research was conducted on a sample of the average Third grade students in a medium Al – sadiq Al – Ameen secretary for boys affiliated to the General Directorate for Educational in Baghdad Al – rusafa 2 and for academic year ( 2014 – 2015 ) , the researchers adopted

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Publication Date
Tue Jan 12 2021
Journal Name
Arab Science Heritage Journal
الفاظ الحــــــــــــــــــرب ودلالاتها في الشعر العباسي شعر صــــــر در أنموذجــــــــــــــــــا
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      That art and poetic creativity is not associated with a certain time and place and that artistic inspiration is a gift from God loved to a group of individuals so that their experiences be simulated speaking to the insides of the human self and that the creativity of the artist poet lies in the purpose of what is familiar and accepted and mocked for this purpose to

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Publication Date
Tue Mar 01 2011
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
اطار مقترح لمؤشرات بطاقة قياس الاداء المتوازنة في المؤسسات التعليمية
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Performance measurement is considered one of the most important issues in

Measuring performance effectiveness in the educational institutions by maintaining balance among quantity measurable factors. They can be financial or non‐financial factors. Consequently they reflect decisive factors in the success of educational institutions and determining suitable standards and dimensions for their activities and giving it proportional importance. Adopting the idea of Balanced Score Card as one of the modern administrative techniques and methods by educational institutions assists in the development of administrative work, adjusting the performance in addition to achieving comprehensive standard and development of educational universit

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Publication Date
Thu Jan 01 2015
Journal Name
الاستاذ
شعر المرأة في الأغاني لأبي فرج الأصفهاني(العصر العباسي أنموذجًا)
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