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Determining situational dimensions as a method of Equivalence in the source and target language in the translation of Russian and Arab: ( Понимание реальности ) средство полной эквивалентности текста оргинала и текста перевода на русском и арабском языках
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The present paper stresses the direct effect of the situational dimension termed as “reality” on the authors’ thoughts and attitudes. Every text is placed within a particular situation which has to be correctly identified by the translator as the first and the most important step for a good translation. Hence, the content of any word production reflects some part of reality. Comprehending any text includes comprehending the reality’s different dimensions as reflected in the text and, thus illuminating the connection of reality features.

Аннотация 

Исследование под названием  ((«Понимание реальности» средство полной эквивалентности  текста оригинала  и текста  перевода на русском и арабском языках)) фокусируется на непосредственном влиянии обстоятельств  на личность писателя или автора и его мышление и ориентации, в которых автор живет и окружает его. Мы можем назвать их «реальностью». Понимание реальности и ее понимание - важный шаг для переводчика. Так или иначе, чтобы передать смысл текста точным и простым способом получателю, живущему в той же реальности, и, таким образом, мы можем сказать, что содержание любого словесного продукта и любого устного утверждения отражает часть реальности, независимо от того, кто забыл это утверждение. В любом тексте существует связь между рядом реальных целей реальности. При понимании утверждения получатель начинает понимать связь между фактическими целями реальности, выраженными в этом тексте, и отношения четко понимаются получателем.

 

 

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Thu Sep 01 2011
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Target cost tool to achieve competitive advantage
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Target costing is one of the modern techniques in strategic Management accounting, Is has shown active adoption to changes in current business environments, In addition, is has seen a growth in strategic approach, The goal of using target costing is to build and strengthen competition abilities of economic units through introducing appropriate ways to decrease cost values while maintaining and improving quality of product, So this study is aim to show how can  economic units use target costing to achieve competitive advantages .

 

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