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A Discourse Taxonomy of Language Cliched Units in English and Russian: Дискурсивная таксономия языковых клишированных единиц в английском и русском языках
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 The paper exposes a discourse taxonomy of language clichéd units in English and Russian, and presents some definitions of what is a cliché as being a semioticform of perceiving language and discourse. Also, it deals with language clichés as being units of structure reflecting a scheme of stereotypical situations of dialogue, whether among individuals of one culture, or in relation to cross-cultural communication. The paper proposes a taxonomy of units in language clichés in English and Russian by tackling clichés of daily use, such as professional, cultural, artistic, and scientific clichés.

Аннотация.

 В статье представлена дискурсивная таксономия языковых клишированных единиц в английском и русском языках; представлены дефиниции понятий клише как знакового образования когниции, языка и дискурса, а также ж языкового клише как стандартизированного конструкта, отражающего схему семиотизации стереотипных ситуаций общения как между представителями одной культуры, так и в межкультурной коммуникации; таксономия языковых клишированных единиц в английском и русском языках представлена бытовыми, профессиональными, культурно-художественными и научными клише.

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Design and in vitro characterization of bisacodyl as a hollow-type suppositories
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Sun Feb 28 2021
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The role of sports marketing in achieving the competitive superiority of the organization: a case study in a sample of the Iraqi Premier League clubs
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The organization of sporting activities at the local and international levels requires a lot of money, which has increased interest in marketing in the sports field, as it is one of the modern topics that represent the basic knowledge needed by the sports marketer and which represents one of the basic concepts to enhance the benefits and returns of sports clubs. The research problem was the weak awareness of the members of the administrative body of Iraqi sports clubs of the role of sports marketing in the dimensions of competitive superiority and not exploiting them in the optimal way that enables clubs to achieve competitive superiority. The research aims to know the role of sports marketing in competitive superi

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Publication Date
Sun Dec 02 2018
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Thu Feb 20 2020
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Iraqi Poultry Sciences Journal
A precision use of thermostat in livestock monitoring system in a poultry house
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Tue Mar 26 2019
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International Journal Of Mathematics And Mathematical Sciences
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Immunological and Molecular Diagnosis of Cytomegalovirus Infection between Aborted & Pregnant Women in Babylon City
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Publication Date
Tue Dec 01 2020
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Mon Jan 02 2017
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The culture of theatre performance has a vital role in the process of reading the linguistic and visual signs of the performance. And the process of transforming a theatre performance from its original context into a new hosting cultural context starts from the actual reading of the text. Directors derives their new signs out of his personal culture, depending on the society where they lives and the culture that forms the social conventions, traditions and beliefs. The text is usually written within its own historical and temporal culture. The process of its production usually takes it away from its original culture, when it interprets the codes of the original writer and their visual and linguistic signs and instils new alternative sign

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