The power of advertising is immense. Producers of commercial goods and services routinely pour vast sums into promoting their wares through the advertising media, knowing  that a successful campaign can win them vital market share , and that failure to advertise effectively can have devastating results . The function of advertising is promotional ; to draw our  attention. In order  to achieve this function it must reach its target  audience , then capture that audience with a message that is both attractive and memorable.

         From a linguistic point of view, the language of advertising must be informative, instructive , distinctive and persuasive . It must employ&nb

يتناول البحث حماية المستهلك في التعاقد الالكتروني

The principle in the language is that each word has one meaning. This is because the purpose of language development is for understanding, understanding, and communication between people. The language is sounds with which each people expresses their Arabic language did not stop at this point, but rather needed another next stage or to convey additional features or characteristics that would qualify it. To be the language of the Qur’an and revelation, and capable of carrying this heavy burden.

This research aims to highlight the prophetic approach in civilized coexistence, and to show what society was like in the time of the Prophet, and specifically after the sakha and the writing of the newspaper (prophetic document) which established the rules of civilized coexistence, and there is no doubt that God almighty created all nations and different peoples according to Human nature, this difference has been recognized by the duty of coexistence and acquaintance without abolishing each other, coexistence and recognition of the other and respect for its particularities result in a state of dialogue between cultures and civilizations and paves the way for their meeting instead of clashing, as well as contributing coexistence to make

Cities have witnessed great changes since the planning of the first cities. This is due to the increase in population and problems in services that affect urban security. As such, urban security is directed and affected by the nature of city planning and the types of services. Besides, the kind of services plays an imminent place in providing urban security at all levels. Other factors that influence urban security can be limited to the increase of population, economic and social changes. This leads to losing urban control. This study will explore the historical chronology to identify weaknesses in urban planning since its dawn and reaching solutions to protect urban security. The importance of the research lies in achieving urban securi

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Initiation in Islamic economy is the key for success and the way for advancement.  It leads to the use of circumstances that through which the individual can achieve the accomplishments and gains. Once initiation spreads in the community, it will become a vivacious and that will lead to the development of its reality into the best. The Messenger (PBUH)( has encouraged imitation and the companionsshowed many imitations to deal with the economic issues that are vital to the stability of the peoples and communities and to achieve the necessary  level of income and livelihood pursuant to what the Islamic economy has stipulated. Therefore, finding the ideal means to employ what Allah Almighty has endowed to humanity.

Advertisement is one of the Media most efficient persuasive communicative activities designed to marketing different ideas and products with the aim of influencing consumers' perception of goods and services. The present study sheds light on the most prominent rhetorical devices that constitute the persuasive structure of the Hebrew advertisements published in various media outlet. The study is conducted by means of analyzing the linguistic structure of the advertising texts and according to the analytic and descriptive approach to know the characteristics and the functions of the oratorical devices used in the advertising industry. The research elucidates that most of the advertisements are written in slang language, and this is due to th

تُعَد السلطة السياسية في لبنان, هدفاً أساسياً لكل تنظيم سياسي, سواءأ كان حزب سياسي أم جماعة سياسية معينة. وبذلك ينشأ الصراع على السلطة, وهناك نوعان من الصراع السياسي يجري التمييز بينهما بدلالة فكرة الشرعية, فالتنافس يكون في النظام السياسي عندما ينعقد الاتفاق بين القوى الاجتماعية على اعتباره شرعي اً, ويكون الصراع على النظام السياسي عندما ينقطع الاتفاق بين هذه القوى على شرعيته, وان قوى المعارضة تعمل على الإطاحة

Jurists were unable to comprehend modern terminology and concepts to provide mature answers
On the questions and issues of the age, and what I want to research and raise it; an important and urgent subject, to crystallize the opinion jurisprudence
Islamic, which is the subject of citizenship. The globalization of the concept of citizenship, and the spread of special cultural differences,
The blurring of the identities and specificities of nations due to conflict, or political differences, often results in responses
This trend is inversely rooted and rooted, and as a result, the threat to one's religion or predecessors becomes threatened by one's culture,
Thus destroying the essence of his identity. Man has the highest rank