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The Characteristics of Advertising in Blurbs of Arabic and English novels
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The paper is concerned with a linguistic analysis of  the blurbs, used in advertising English and Arabic novels.  A blurb is an advertising persuasive text, written on the back cover of a book. Blurbs of selected novels are chosen as  representative examples. The selected blurbs belong to two languages, Arabic and English. The paper aims at studying the linguistic features that are characteristic of blurbs as advertising texts and making a sort of comparison between English blurbs and Arabic ones. A linguistic analysis on four levels is presented. Blurbs are tackled from the point of view of four linguistic disciplines that are phonology, syntax, semantics and discourse analysis. A reference is made to the linguistic features of the register of advertising, in general, not only blurbs for the sake of comparison. The paper reaches the following conclusions: blurbs of novels are classified as advertising texts, as they adhere to the linguistic strategies of persuasion;  blurbs' abundant use of superlative constructions and long sentences but rare use of colloquial vocabulary items are points which differentiate blurbs from other advertising texts; and English and Arabic blurbs use the same persuasive strategies, like use of complimentary words, meaning manipulation, repetition … etc.

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Publication Date
Tue Nov 06 2018
Journal Name
Arab Science Heritage Journal
الفكر الفكر العمراني عند اليعقوبي في كتابه البلدان
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وفي الحقيقة وأنا أكتب عن الفكر العمراني عند اليعقوبي وقفت وقفات طويلة أردت منها أن أحدد المجال الذي أبدع فيه اليعقوبي لكي أوسم موضوع بحثي، كأن أقول عنه الجغرافي أو مهندس أو رحالة أو أديب، لكني وجدته جغرافياً طبيعياً وبشرياً ومهندس بناءً عارفاً بمواد البناء وهندسة البناء وهندسة المساحة والطرق والجسور والهندسة المعمارية، لذا وجدته موسوعة لكل ما كان في عصره من العلوم، فضلاً عن كونه مؤرخاً، له مؤلفة المشهور ((

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Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
بلاد ما وراء النهر في كتب الرحالة والجغرافيين
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Land beyond the river has the attention of historians, especially travelers and geographers of its various regions under the Islamic Arab state. They antedate the social and economic aspects, including agriculture, industry and trade in their products and goods to other countries and urbanism, which we will address in our research

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Crossref
Publication Date
Sat Dec 03 2011
Journal Name
مجلة حولية المنتدى
مفهوم التعايش السلمي ودوره في تحقيق الوحدة الوطنية
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ان التعايش السلمي والوحدة الوطنية تربطهما علاقة وثيقة تعبر عن حاجة اجتماعية في أطار تطور مجتمعي للدولة العراقية، فقد شهد العراق بعد العام 2003 تحديا جديدا تمثل في تغليب الانتماءات الفرعية والطائفية والعرقية والدينية والمذهبية على الانتماء الوطني مما يؤدي الى بلورة وترسيخ عوامل الانقسام وتفتيت لمقومات الوحدة الاندماج الوطني ، لذلك تعد دعامة التعايش السلمي في المجتمعات ضرورة لازمة من اجل الحفاظ على كينونة

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Publication Date
Tue Nov 06 2018
Journal Name
Arab Science Heritage Journal
المراحل المراحل التاريخية لتطور التنبوء الجوي في العراق
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This research paper sheds light on the stages of Atmospheric forecast in Iraq. It was found that atmospheric forecast in Iraq has passed through several successive and interrelated historical stages. Each stage is characterized by special methods of prediction that are different from other stages. The oldest stages used astronomy to forecasting cases of cold , heat, flood and drought

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
منهج إبن النديم البغدادي في تصنيف الشعراء المحدثين
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يعد كتاب(الفهرست) لإبن النديم أول كتاب جامع في القرن الرابع الهجري ،حصر الكتب و المؤلفات العربية و رصدها في مجالات العلم و المعرفة و الثقافة و الفن ،و اللغة والأدب و الشعر بما يكشف عن النشاط الفكري ، و الحياة العقلية و العلمية للعصر .

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Publication Date
Thu Jan 03 2019
Journal Name
Journal Of Planner And Development
تمكين المجتمع المحلي في العراق لتوفير الإسكان الميسر
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Publication Date
Fri Jun 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
مكانية استخدام السوق المالية في التنبؤ بالدورات الاقتصادية
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مكانية استخدام السوق المالية في التنبؤ بالدورات الاقتصادية

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Crossref
Publication Date
Mon Sep 25 2023
Journal Name
Arab Science Heritage Journal
مرجعية الموروث الشعري في شعر ابي إسحاق الغزي
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Literary heritage and its employment in poetry has received the attention of poets, and they have employed it in their literary texts, as this employment is one of the oldest phenomena in Arabic literature, that the inspiration of this heritage in texts through the overlap of their texts with previous texts, and no poet neglected the importance of this employment.

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
واقع الصومال السیاسي في ظل الحركات الإسلامیة المعاصرة
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Somal is considered one of the unstable and restless African Arabian country in
comparison with other Arabian. It has been exposed to division and separation by
European colonization process that worked hardly on dividing this country according to
Berlin conference (1884-1885). Even after obtaining its independence during the sixties
and being led by civilian organizations which were unable to solve the problems of
Somalian society after obtaining the independence.
Somal continued its suffering even after the military rule under the leadership of
Mohammed Sayad Beree.
During Beree's rule, Somal suffered from the War with Ethiopia, as well as it
witnessed an economical Crisis. It suffered also from the tribal po

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Publication Date
Sun Oct 11 2026
Journal Name
Journal Of Babylon Center For Humanities Studies
تيار الوعي واساليبه في رواية " ميخائيمي " لعاموس عوز
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