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jcolang-140
The Characteristics of Advertising in Blurbs of Arabic and English novels
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The paper is concerned with a linguistic analysis of  the blurbs, used in advertising English and Arabic novels.  A blurb is an advertising persuasive text, written on the back cover of a book. Blurbs of selected novels are chosen as  representative examples. The selected blurbs belong to two languages, Arabic and English. The paper aims at studying the linguistic features that are characteristic of blurbs as advertising texts and making a sort of comparison between English blurbs and Arabic ones. A linguistic analysis on four levels is presented. Blurbs are tackled from the point of view of four linguistic disciplines that are phonology, syntax, semantics and discourse analysis. A reference is made to the linguistic features of the register of advertising, in general, not only blurbs for the sake of comparison. The paper reaches the following conclusions: blurbs of novels are classified as advertising texts, as they adhere to the linguistic strategies of persuasion;  blurbs' abundant use of superlative constructions and long sentences but rare use of colloquial vocabulary items are points which differentiate blurbs from other advertising texts; and English and Arabic blurbs use the same persuasive strategies, like use of complimentary words, meaning manipulation, repetition … etc.

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Publication Date
Sun Jan 27 2019
Journal Name
Journal Of The College Of Education For Women
Aldura Alyatima fi Bath Manakeb Alsayada Aladhimaa ( Fatema Al Zharaa apace upon her)
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This search in the virtues of the daughter of the Prophet Muhammad, to read on their boards want to recount loving and faithful), as stated in the introduction to the author, Abdullah Bin Ibrahim Al-Mirghani (D. 1207 H.) to give reasons in writing the manuscript, which was of an introduction and three chapters and a conclusion was the first in the door thanks to the great lady and on her birthday and her marriage and her death and subsequent events and the third in her them prayers and then the finale which was in love with the Prophet and calling for God to pardon and forgiveness and a good end. I was interested in this manuscript by Mirghani, Hadith and all accounts in reference to the virtues of the great lady to examine a manuscript

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Publication Date
Tue Jul 08 2025
Journal Name
Journal Of The College Of Education For Women
دلالة الفعل المزيد في الخطبة الشقشقيّة للإمام عليّ (عليه السلام)
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Publication Date
Mon Jan 01 2024
Journal Name
بيت الحكمة
دور مجلس المنافسة في الحد من الممارسات التمييزية ضد العمالء
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Publication Date
Sat Sep 11 2021
Journal Name
Journal Of Kufa Studies Center
فتوى الجهاد الكفائي ودورها في بناء الإنسان (رؤية قرآنية معاصرة )
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صار لزاماً علينا بيان مفهوم المعنى الحقيقي للجهاد وبيان أفضل أنواعه ورتبه وتحديداً الجهاد الكفائي بين النظرية والتطبيق من حيث معناه العام وبجوانبه الفكرية والاجتماعية , والسياسية ,والاقتصادية , وإيماناً منّا بانتفاضة المرجعية العليا في إعلانها الجهاد الكفائي ضد العصابات الارهابية التي استباحت الدين والوطن فكانت بالفعل الهام إلهي جسد أروع مبادئ الاسلام في التضحية والدفاع عن الدين ومقدساته , وانبل القيم الا

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Publication Date
Wed May 03 2006
Journal Name
كلية اللغات \ جامعة بغداد
التطابق بين أجزاء الجملة في مسرحية الوصيفات لأنطونيو بويرو باييخو.
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التطابق بين أجزاء الجملة في مسرحية الوصيفات لأنطونيو بويرو باييخو.

Publication Date
Mon Sep 25 2023
Journal Name
Arab Science Heritage Journal
أثر العامل النفسي في حدوث اللثغة عند الأطفال/ دراسة صوتية
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  Language is a gift from God to His servants, as it is a tool of communication, rather it is a tool of life, and without it, life cannot be straight and complete.

  A language is a kind of substitution. A vocal disorder that  may be a disease of speech, and it is one of the obstacles caused by organic and congenital causes, perhaps the common one is genetic.If we separate between lisping in children and separating it from what happens in adults, we find that lisping in children may have psychological causes as well as other ones, this is what we will show in this research.

Key words: psychological factor,lisps,children,vocal study .

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Publication Date
Tue Mar 01 2011
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
اطار مقترح لمؤشرات بطاقة قياس الاداء المتوازنة في المؤسسات التعليمية
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Performance measurement is considered one of the most important issues in

Measuring performance effectiveness in the educational institutions by maintaining balance among quantity measurable factors. They can be financial or non‐financial factors. Consequently they reflect decisive factors in the success of educational institutions and determining suitable standards and dimensions for their activities and giving it proportional importance. Adopting the idea of Balanced Score Card as one of the modern administrative techniques and methods by educational institutions assists in the development of administrative work, adjusting the performance in addition to achieving comprehensive standard and development of educational universit

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Publication Date
Wed May 11 2022
Journal Name
Journal Of The College Of Law/al-nahrain University
التزام الملاك بنفقات صيانة الاجزاء المشتركة وأعبائها في الاسكان العمودي.
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The phenomenon of multi-class construction and landlords has increased in Iraq, and this is not justified except because of the change in the economic and social conditions in it, because like any social system interacts with what happens in society, whether it is positive or negative, and since the vertical housing system contains common parts and these parts need to Maintenance and preservation, and in order to continue to perform the construction and other parts in an effective and regular manner for a long period of time and with appropriate efficiency, it must be maintained, and maintenance is one of the most important and difficult problems facing the partners. It is recognized that it is not possible to understand these practical dif

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Publication Date
Thu Feb 07 2019
Journal Name
Journal Of The College Of Education For Women
اثر البرنامج القصصي في تنمیة الثقة بالنفس لدى طفل الروضة
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The early childhood is a dangerous period for the development of children
in their present and future life . It is important to design programs for the preschool
period .
These programs are relatd to the childs Personality and its integration .
The most effective stories and attractive programs for the child is the objective
stories which can develop his self-canfidence . Therefore the kindergarten
should participate in developing the childs personality and experience
because it is the most effective institute in the childs life .
The present study aims at finding out the effect of the narrative program in
the kindergartens . This has been done by investigating the truth of a number
of hypotheses to measure

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Publication Date
Thu Dec 05 2019
Journal Name
السياسية والدولية
دور التنشئة الاجتماعية في تعزيز قيم التسامح والتعايش: العراق انموذجا
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أصبحت التنشئة الاجتماعية السليمة من أكثر الأدوات في التصدي لأوبئـة العنف والتطرف ومظاهرها المتفشية بصورة أو بأخرى في مجتمعاتنـا المعاصـرة عامـة باختلاف أيديولوجياته الفكرية ومعتقداته الدينيـة ومسـتوى نموهـا الاقتصـادي، وأصبحت بأشكالها المتنوعة معنية بترسيخ التعاليم الدينيـة السـمحة وغـرس القـيم الديمقراطية السليمة ومبادئ وقيم حقوق الإنسان في شتى مجالات الحياة الإنسانية، وهي أيضا تعد حجر الأساس من اج

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