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Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
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There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

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Publication Date
Sun Oct 14 2018
Journal Name
Arab Science Heritage Journal
السل االدكتور محمد حسن سلمان الحمامي ودورهُ في مكافحة مرض التدرن الرئوي (السل
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Mohammed Hassan Salman is one of the Iraqi national figures who put a clear mark to promote the health institution and to improve the Iraqi people, even it was written about him as "The man who struggled to fight the tuberculosis", He began to struggle against this social courage that has been killing hundreds of Iraqis since his joining of Association for combating tuberculosis in 1999 and his big role in the application of (B-C-G) for the first in Iraq.

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Publication Date
Sun Oct 06 2013
Journal Name
Journal Of Educational And Psychological Researches
رؤية وانموذج- مقترح للارشاد النفسي والتوجيه التربوي في ظل نظام ادارة الجودة الشاملة
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The global challenges of contemporary facing societies urge to seek and move to adopt the style conscious in the face of these challenges and work on the investment of human resources and energies humanitarian efficient and effective for the development of the institutional and Management and make it more efficient and effective and meets the requirements and keep pace with global developments , and more aspects of managerial aim is Total Quality Management , as it has become thanks to the sheer amount and large accelerated technical developments and information and communication technologies , which feature of this era , and in the field of education , the charge of it are seeking through the application of total quality management to b

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Publication Date
Sun Jun 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
إضواء وآراء حول واقع ومستقبل إدارة الموارد البشرية صعبة المراس في منظمات الأعمال
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The current researsh is aimed to pay attention on concept of human resources hard (Difficult) to manage. Such style of human resourcses has emerged to form anew challenge for busniess organizations.

Management such human resources entails first determing incentives of their behaviour models. Analyzing these models will be important to strategical management of them from work.

In nutshell, this researsh try to recommendation of contemporary literature about future of difficult (hard) human resources management.

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Publication Date
Sun Jan 17 2021
Journal Name
Arab Science Heritage Journal
قراءة تحليلية في كتاب الاصول للسيد محمد باقر الصدر واثره على الدراسات المعاصرة.
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    In the subject area (participation and tandem), the study showed the views of Mr. Sadr in this field when researching first: the issue of the necessity of these two phenomena in the language that some imams of the language and principles called for to discuss and respond to, and

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Publication Date
Mon Jan 01 2018
Journal Name
Journal Of The College Of Languages (jcl)
הסיפור העברי באמריקה ברבע השני של המאה ה-20 הסופר שמעון הלקין כדוגמה
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                                      הסיכום

          הסיפורת העברית באמריקה, הייתה קשורה בסביבה מסויימה. גם כן היא קשורה בנושאים מסויימים, ורובם היו מדברים על חיי היהודים באמריקה.

            דמותו של שמעון הלקין קבועה בנפשם של המבקרים כזו של משורר בעי

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Publication Date
Wed Jan 01 2025
Journal Name
International Journal Of Research In Social Sciences And Humanities
توظيف الذكاء الاصطناعي في العلوم الإسلامية وخدمة الدين الإسلامي وكيفية تجنب التحيز فيه
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يُعد موضوع الذكاء الاصطناعي اليوم أحد أبرز القضايا التي تشغل الباحثين في التكنولوجيا العالية والدقيقة ، وكذلك في باقي الحقول الأخرى نظراًّ لربطها بالمنتجات والخدمات البشرية من أجل تقديم عدة مساهمات الغرض منها تبسيط وتسهيل الحياة الانسانية في مختلف المجالات في حالة إذا ما تم استخدامها وفق نهج أخلاقي مستدام يتضمن مجموعة من المبادئ كالعدالة والموضوعية والشفافية والمساءلة والمساواة ، وهي مبادئ تهدف بشكل عام

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Publication Date
Thu Dec 13 2018
Journal Name
Arab Science Heritage Journal
تخطيط تخطيط عمارة المدن الإغريقية "دراسة تخطيطية ورؤية تاريخية في ملامح الحضارة الإغريقية"
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The architecture Greek first civilizations, which focused on the design and planning of cities taking into account the percentages aesthetic and artistic forms beautiful and characterized Greek civilization styles three league and Ionian and Corinthian, has launched these names on this models relative to the form of

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Publication Date
Thu Jul 02 2009
Journal Name
Journal Of Educational And Psychological Researches
التكيف للحياة الجامعية وعلاقته بالصف الدراسي لدى طالبات الاقسام الداخلية في الجامعة المستنصرية
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يواجه الكثير من الافراد مشكلات في التكيف، خاصة الطلبة الذين ينتقلون من المرحلة الدراسية الثانوية الى المرحلة الجامعية، حيث يرافق هذه البيئة الثقافية الاجتماعية العديد من الضغوط والمواقف التي تحتم على الطالب الوصول الى تكيف مثالي.

ان التعليم الجامعي يوفر مجالات عديدة للتخصص تعمل على تحقيق طموحات الشباب التي تناسب قدراتهم وميولهم واهتماماتهم، وهو بذلك يمثل نوعية من التعليم تختلف عن النم

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Publication Date
Wed Jun 01 2022
Journal Name
Baghdad Science Journal
Assessment of Air Pollution around Durra Refinery (Baghdad) from Emission NO2 Gas at April Month
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Nitrogen dioxide NO2 is one of the most dangerous contaminant in the air, its toxic gas that cause disturbing respiratory effects, most of it emitted from industrial sources especially from the stack of power plants and oil refineries. In this study Gaussian equations modelled by Matlab program to state the effect of pollutant NO2 gas on area around Durra refinery, this program also evaluate some elements such as wind and stability and its effect on stacks height. Data used in this study is the amount of fuel oil and fuel gas burn inside refinery at a year 2017. Hourly April month data chosen as a case study because it’s unsteady month. After evaluate emission rate of the all fuel and calculate exit velocity from

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Crossref (8)
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Publication Date
Thu Feb 22 2018
Journal Name
وقائع المؤتمر الدولي الثاني التراث العربي والاسلامي
استخدام نظم المعلومات الجغرافية لدراسة مشكلة الزحف العمراني على المدينة الاشورية في الموصل
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المستخلص: إن اغتيال المدن الاثرية كان ولايزال مستمرا بطريقة او باخرى بشكل يؤدي الى ضياع ملاح المدينة القديمة بتغطيتها بالابنية والعمائر الحديثة نتيجة النمو الحضري الغير منتظم دون مراعة الحالة الاثرية للمدينة فتندثر اغلب معالمها وتغطى يشكل لايعود بالامكان الاستمتاع بجمال الماضي، هذا كان الدافع الرئيسي لتقديم هذه الدراسة الاثرية العلمية المعتمدة على احدث البرامجيات العلمية في عمل الخرائط التوضيحية(AR

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