Preferred Language
Articles
/
jcofarts-50
Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
...Show More Authors

There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Thu Dec 13 2018
Journal Name
Arab Science Heritage Journal
ال أل العاقولي ودورهم العلمي في الحضارة العربية الإسلامية
...Show More Authors

The research includes a bout IL- IQulle , and their role in scientific of the Islamic – Arabic civilization , for Dr. Khlood M.Namma the proff in the collage of education for woman , Baghdad university , History department

View Publication Preview PDF
Publication Date
Tue Jun 03 2003
Journal Name
Al-academy
اسباب تفرد استخدام خط النسخ في تصميم الحروف الطباعية
...Show More Authors

اسباب تفرد استخدام خط النسخ في تصميم الحروف الطباعية

View Publication Preview PDF
Publication Date
Sun Apr 01 2012
Journal Name
Journal Of Educational And Psychological Researches
الأوضاع النفسية والإجتماعية لنساء الأقليات في العراق )دراسة ميدانية(
...Show More Authors

The study present a detailed description of the new violent situation that those women faced after 2003 in Iraqi society and the effect of such violence and security breaking down on minority women perception and feeling of bonding or adaptation with this society and how they look to the aaceptance of the society to them and their minority group as a whole. In addition to the impact of these social changes after 2003,on the women rights and personal freedom. One of the aims of the study is to provide data base to be used when efforts present to put a policies or programs for supporting the minority women. Another aim is to point out and define the violations commited on the rights of those women. The field survey included 2100 women from

... Show More
View Publication Preview PDF
Publication Date
Sat Jun 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
Internal control – Internal check
...Show More Authors

Abstract

All the economic  units whether productive or service units , strive to achieve specific objectives , their presence and continuity depend on them and the quality of the performance and service present to the society . This units to be able to achieve their objectives , must own basic assets to perform the activities , and apply laws , systems , and instructions , in addition to legal , managerial , and financial authorities . So this units to endeavor maintain this assets , in addition to sound application of laws ,systems . and procedures to enhance their performance . For this purpose arise the role of internal control and internal check in maintenance of assets and sound application of&n

... Show More
View Publication Preview PDF
Crossref
Publication Date
Tue Oct 06 2020
Journal Name
College Of Islamic Sciences
منهج الشيخ الخراساني (ت 1329هـ) في كتابه كفاية الأصول
...Show More Authors

Conclusion

After this tour with Alkhund Al-Khurasani and his book “Adequacy of Fundamentals,” we can highlight the results we have got through what we have reviewed in the research:

  • Al-Akhund Al-Khurasani was born and raised in a scientific environment that gave him from his childhood the opportunity to gain knowledge of achievement. Therefore, he left to seek knowledge from the beginning of his youth and toured the cities, then he went  to  Tehran and then  He went  to the holy city of Najaf, then left for Samarra, then returned to Najaf in order to work on the scholars and the student. 
  • Al Akhund al-Khorasani studied on several scholars , whether in Iraq or in Geran, and he

... Show More
View Publication Preview PDF
Publication Date
Mon Jul 01 2024
Journal Name
مجلة نسق
الطرائق التربوية والنفسية في الوقاية من الإدمان على المخدرات
...Show More Authors

View Publication
Publication Date
Thu Aug 27 2020
Journal Name
Arab Science Heritage Journal
تعالق النص القرآني في شعر كعب بن مالك الأنصاري
...Show More Authors

     The Qur'an was revealed with a clear Arabic tongue, and it seized minds, and was astonished by its eloquence and eloquence of tastes, so it was a new dawn, and a nucleus for the birth of a new literature inspired by the tolerant thought of Islam, its fresh words, and its delicate and revealing meanings

View Publication Preview PDF
Crossref
Publication Date
Tue Mar 15 2022
Journal Name
Arab Science Heritage Journal
الري والإصلاح الزراعي في العراق (1-132هـ/ 622-750م)
...Show More Authors

The organization and development of the irrigation system and agrarian reform in Iraq had an impact on the diversity of its methods and uses

View Publication Preview PDF
Publication Date
Mon Jan 07 2013
Journal Name
Journal Of Educational And Psychological Researches
انحراف الشخصية بحث ميداني في قضاء المدائن لمدينة بغداد
...Show More Authors

This search modest deviation personal than to doubt that the event was not guilty by nature or offenders of evil in origin but is arictim of misfortune that makes him grow or live in the center of the corruption, even if he could be in the middle of the blessing of good and virtue and reform lived living righteousness and honor it was  a useful member for himself and his community and must state and family community take hands mnhrfaite in order to prevent and provide then

View Publication Preview PDF
Publication Date
Wed Oct 31 2018
Journal Name
Arab Science Heritage Journal
حوار حوار الانبياء في القرآن الكريم-دراسة اسلوبية مقارنة
...Show More Authors

اسلوب الحوار في القرآن الكريم اسلوب حياة وفي حقيقة الامر يضم القرآن الكريم بين دفتيه حوارات كثير مابين الله عزوجل وخلقه وما بين الانبياء واقوامهم وما بين الانبياء والطواغيت ومابين المؤمنين والكفار وهكذا ، وبدء الخلق قام على حوار مابين  الله عزوجل وآدم وما بين آدم وابليس وما بيا الله جل وعلا والملائكة .

View Publication Preview PDF