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Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Tue Nov 13 2018
Journal Name
Arab Science Heritage Journal
المنافع المنافع الحيوانية الواردة في القرآن الكريم
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Quran is a basic reference of production it is as a source to all sciences, Ayat of Quran would mention the importance of benefits of animals.  Quran contain full surrat named in animal names as Al-Baqara that is to clarify its benefits and importance in human’s life.

 

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Publication Date
Tue Jan 12 2021
Journal Name
Arab Science Heritage Journal
نظرة جديدة لظاهرة التضمين في القرآن الكريم
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      All praise be to Allah, Lord of the worlds, and prayers and peace be upon the most honourable of the prophets and messengers, our beloved Muhammad, and on his family and companions until the Day of Judgment

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Publication Date
Sat Dec 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
Scheduling Critical Activities of Stochastic Projects Management
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In this paper, we consider the problem of stochastic project network when some or all activities are interrupted. An approach has been built to schedule the critical activities, by constructing some expressions based on the project lateness costs due to the interruption activities. Two simple example are presented to validate our approach.

Key words: Project Management, Project scheduling, Stochastic activity duration, Stochastic PERT.    

Introduction

   Recently, Projects planning and optimal timing, under uncertainty are extremely critical for many organizations, see [19]. Having an effective mathematical model wi

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Publication Date
Tue Dec 31 2019
Journal Name
Arab Science Heritage Journal
القنوات القنوات المحفورة في الصخر لجر المياه
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Archaeological waste in the field of irrigation and watering methods, with its agricultural experience and skills, is one of the most significant achievements of the ancients, and perhaps our study area, the province of Aurès, which is located east of Algeria, bears witness to these achievements in the light of geological, geographic and topographic data. Although the inhabitants of this territory have used many techniques for the various civilizations

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Publication Date
Sat Dec 01 2018
Journal Name
Political Sciences Journal
Globalisation and its Impact on North Korean political Regime
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Abstract Globalization dominated in the last decade of the twentieth century and the eve of the third millennium over economic,politics,psychology,culture,communications and information sciences,it's a historical phenomenon refer to many important transitions in humanitarian life.It foxes on that state has illusion its historical role in the psychologist,economic and political buldings. Globalization issue and its influence in North Korea put a spotlight on political,economic and cultural situations,the political system resists any change with many limitations on political freedoms,human rights and political multiplicity.Libralism trends and free market are so weaken when it comparing within the bad economic situation of the coun

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
الأحجار الكريمة في القرآن الكريم و التراث
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أنزل ألله تعالى كتابه العزيز على رسوله محمد(ص) هداية للناس كافة وإنقاذا لهم من الكفر والشرك والضلال ، فبين لهم فيه أمور دينهم ودنياهم وميز لهم الحرام من الحلال ، وقصَ عليهم أخبار بعض الأمم السالفة قبلهم وما نزل بهم من عقاب جزاء

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Publication Date
Mon Nov 19 2018
Journal Name
Arab Science Heritage Journal
مرويات مرويات الفكر الغيبي في مصر المملوكية
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   This research has been devoted to the study narratines of the metaphysical concepts in Egypt during the Mamluk era ( 648-923 AD/1250-1517 AH). The study consists of three sections and an  introductionwhich highlights the study at that time for its great impaction public life in Egypt.

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Publication Date
Tue Dec 28 2021
Journal Name
Arab Science Heritage Journal
التغيير الدلالي في توجيه تعدي الفعل ولزومه
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The Praise be to God, Lord of the Worlds, and prayers and peace be upon the Master of the Messengers and his pure and pure family, and may the peace and blessings be abundantly

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Publication Date
Sun Jun 30 2013
Journal Name
College Of Islamic Sciences
Abu Ubaidah's interpretative approach to the metaphor of the Qur’an
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In the name of of Allah the Merciful
        Praise be to God, and blessings and peace be upon the Messenger of God, Muhammad, and upon his family and his family and peace, and after:
 The honor of every knowledge of honor is related to it, and since the science of interpretation is related to the Book of God Almighty; it is considered one of the most noble and longest of sciences, and this science began long ago as the early ages of Islam have expanded the Islamic state, and people entered the religion of God in cohorts, and the mixture mixed In tongues, and people did not know much about the meanings of the Qur’an, so the need for authorship in this great knowledge was severe, and pe

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
التجربة الاتحادية في دولة الامارات العربية المتحدة
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التجربة الاتحادية في دولة الامارات العربية المتحدة

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