Self-Assertion is the individual ability to express any emotion well, except the anxiety. The decrease of the individuals asserting behavior makes them face many difficulties that prevent their social adjustment. Moreover it reflexes many negative behavioral and physical cases. The individual, who fails to express his or her negative feelings in required situations, feels with dissatisfaction, loneliness, depression, anxiety, social anxiety, conflict, and psychological disorder.
Accordingly, the importance of this study is represented in studying the self-assertion and studying the university students who reflect the strength of society.
The following are the two aims of the study:
1. Construct an asserting behavior scale.
2. Measuring the asserting behavior of the university of Baghdad students.
In order to verify the aims of the study, the researchers construct an asserting behavior scale. The sample is represented by (400) students of University of Baghdad for both humanities and scientific colleges.
The researchers use the statistical tools to find out the validity and reliability and then the scale is applied on (476) students. The results of the study show that:
1. A scale of asserting behavior has been constructed.
2. The university students have the asserting behavior.
This research seeks to shed light on what you add intangible assets of benefit to the company and this antagonize pause for consideration because it makes the company in a good competitive position stimulates the rest of the companies to acquire those assets.
That many companies have achieved competitive advantages in the market do not even achieved monopolies increased the value and reaped extraordinary profits as a result of those assets which requires the need to be measured to determine the extent to which contribution in the emergence of the value added to the value of the company on the one hand and to make the presentatio
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This
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