It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
The Arab Muslime Paid agreat attention to the Islamic East, especially after their conquest to the Parisian lands, they went forword to continue their conquest till Transoxiara (the lands beyond the river). The research is included the Islamic efforts to conquest (Transoxiara) , They needed mouch time for more than 40 years to conquest it. To sattle their steps in it they used its leading figures to prevent the breaking of the agreement held between them as they were known for doing this before more than once. The main idea of this research is releated to study that history in the Arabic resources.
اﻟﺴﯿﺎق ﻓﻲ َأدرك ﻋﻠﻤﺎؤﻧﺎ اﻷواﺋﻞ أﺛﺮَ اﻟﺴﯿﺎق ﻗﺮﯾﻨﺔ ﻣﻦ اﻟﻘﺮاﺋﻦ اﻟﻤﺆﺛﺮة ﻓﻲ ﻣﻌﻨﻰ اﻟﺨﻄﺎب، وﻗﺪ ﻠﻤﺔ ّ وﺗﻤﺜﻞ ﻟﺪﯾﮭﻢ ﻓﻲ ﺟﺎﻧﺒﯿﻦ :اﻷول اﻟﺴﯿﺎق اﻟﻠﻐﻮي اﻟﺬي ﯾﻘﻮم ﻋﻠﻰ أﺳﺎس أن اﻟﻜ ،ﺗﻮﺟﯿﮫ اﻟﻤﻌﻨﻰ وﺗﺤﺪﯾﺪه ِﻜﻮن ﺣُﺴﻨﮭﺎ ورداءﺗﮭﺎ ﻓﻲ ﻧﻈﻤﮭﺎ، ّ ﻻ ﻗﯿﻤﺔ ﻟﮭﺎ ﻓﻲ ﺣﺎل إﻓﺮادھﺎ، وإﻧﻤﺎ ﯾ واﻟﺜﺎﻧﻲ اﻟﺴﯿﺎق اﻟﺤﺎﻟﻲ، وذﻟﻚ ُ ُ ﺑﺮﺑﻄﮭﻢ اﻟﺼﯿﺎﻏﺔ اﻟﻠﻐﻮﯾﺔ ﺑﺎ
... Show MoreThis study is concerned with organizational learning and its impact on total quality management in the education sector. Organizational learning is a process that provides the educational sector with the ability to adapt and respond rapidly to developments and changes in a better way according to its main dimensions (Mental Models, Personal Mastery, Team Learning, Shared Vision, System Thinking) by adopting the philosophy of Total Quality Management (TQM) in accordance with its basic dimensions (leadership, customer satisfaction, participation of workers, continuous improvement, training and education). The main purpose of this study is to know (the impact of the Senge model of organizational learni
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This research aims to know and the role of the marketing recovery dimensions in improving the organization's reputation through an exploratory study of private banks in the city of Baghdad. The aim of the research is to define the role of the marketing recovery through its dimensions (compensation, apology, speed of response, assistance and problem solving), in improving the organization's reputation, as the research will attempt to provide a theoretical framework for the dimensions studied through the most important of what researchers presented and then conduct the applied aspect of the research. Data were collected using a questionnaire-based survey consisting of 35 questions and distributed to 110 managers of private banks in
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Research includes three axes, the first is the average estimate time of achievement (day) to work oversight, to five supervisory departments in the Office of Financial Supervision Federal and then choose the three control outputs and at the level of each of the five departments above, and after analyzing the data statistically back to us that the distribution of the times of achievement It is the exponential distribution (Exponential Distribution) a parameter (q), and the distribution of normal (Normal Distribution) with two parameters (μ, σ2), and introduced four methods of parameter estimation (q) as well as four modalities parameter to estimate (
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This study is concerned with organizational learning and its impact on total quality management in the education sector. Organizational learning is a process that provides the educational sector with the ability to adapt and respond rapidly to developments and changes in a better way according to its main dimensions (Mental Models, Personal Mastery, Team Learning, Shared Vision, System Thinking) by adopting the philosophy of Total Quality Management (TQM) in accordance with its basic dimensions (leadership, customer satisfaction, participation of workers, continuous improvement, training and education). The main purpose of this study is to know (the impact of the Senge model of organizational learni
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Abstract
This study aimed to kmow the effect of food on appearance of ovaries cyst in women aged 15-54 year in Baghdad. City and its relation ship with reproductive health Woman samples was divided to four aged groups;15-24 , 25-34 , 35-44 and 45-54 years.
Results demonstrate that all samples of women has varied level of obesity.
Also we are noticed that all samples of women has varied level of obesity.
Also we are noticed tgat is a relation ship between obesity and marriagestatas with the highest proportion of ovarian cystsin obese marriage woman reached to37.90% The percent of un married women which have obesity class // with ovarian cysts reached50% Results refer to found that %19-24 of married women had obortians and
المستودع الرقمي العراقي. مركز المعلومات الرقمية التابع لمكتبة العتبة العباسية المقدسة
In this paper a system is designed on an FPGA using a Nios II soft-core processor, to detect the colour of a specific surface and moving a robot arm accordingly. The surface being detected is bounded by a starting mark and an ending mark, to define the region of interest. The surface is also divided into sections as rows and columns and each section can have any colour. Such a system has so many uses like for example warehouses or even in stores where their storing areas can be divided to sections and each section is coloured and a robot arm collects objects from these sections according to the section’s colour also the robot arm can organize objects in sections according to the section’s colour.
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