Our article seeks to understand how perceptions of social and societal responsibility of brands influence the process of consumer engagement. For this, we are interested in the specific expectations of consumers in terms of the social responsibility of the citizen brands they consume.
Our results indicate that a consumer perceives a brand as socially responsible if it assumes, in addition to its environmental and philanthropic responsibility, a health responsibility for the respect of the health of its consumers. Our results confirm the influence of social responsibility perceptions on consumer engagement with the brand and offer a new understanding of the relationship process at work.

The vacancy of natural resources is undoubtedly limited by time. The sustainable development principle recommends modern technology for its protection and renewal. This project conducted analyses on two underground water sources in the north of Algeria (Mechroha Province). Besides, the use of the hardness factor and the adoption of the titration method, which is  the determining the concentration of an unknown solution using a known solution concentration, have permitted the characterization of the examples taken and to verify their conformity to the standard required, the results found showed H_T=6.66 French degrees (^oF) ) for Ain Guilloume water spring in comparison to Ain Messai water spring H

In this paper, Min-Max composition fuzzy relation equation are studied. This study is a generalization of the works of Ohsato and Sekigushi. The conditions for the existence of solutions are studied, then the resolution of equations is discussed.

The study aims to investigate the antimicrobial activity of propolis obtained from different regions of Iraq compared with that of propolis obtained from Iran. Samples were investigated for their antimicrobial activity against Staphylococcus aureus, Pseudomonas aeruginosa, Eschericha coli, Klebsiella pneumoniae, Bacillus cereus , Staphylococcus epidermidis and Candida albicans using standard antimicrobial assays. Marked variations in the antimicrobial activity of the different propolis samples were observed, the method of extraction selected gives the highest antimicrobial activity and the best alcohol concentration using in the extraction of propolis , then the crude extract of propolis showed synergistic effect with some antibiotics in

In this article, we define and study a family of modified Baskakov type operators based on a parameter . This family is a generalization of the classical Baskakov sequence. First, we prove that it converges to the function being approximated. Then, we find a Voronovsky-type formula and obtain that the order of approximation of this family is . This order is better than the order of the classical Baskakov sequence  whenever . Finally, we apply our sequence to approximate two test functions and analyze the numerical results obtained.

Cohesive soils present difficulties in construction projects because it usually contains expansive clay minerals. However, the engineering properties of cohesive soils can be stabilized by using various techniques. The research aims to elaborate on the influences of using hydrated lime on the consistency, compaction, and shear strength properties of clayey soil samples from Sulaimnai city, northern Iraq. The proportions of added hydrated lime are 0%, 2.5%, 5%, 7.5% and 10% to the natural soil sample. The results yielded considerable effects of hydrated lime on the engineering properties of the treated soil sample and enhancement its strength. The soil's liquid limit, plasticity index, and optimum moisture content were de

Chemical spray pyrolysis technique was used at substrate temperature 250 ˚C with annealing temperature at 400 ˚C (for 1hour) to deposition tungsten oxide thin film with different doping concentration of Au nanoparticle (0, 10, 20, 30 and 40)% wt. on glass substrate with thickness about 100 nm. The structural, optical properties were investigated. The X-ray diffraction shows that the films at substrate temperature (250 ˚C) was amorphous while at annealing temperature have a polycrystalline structure with the preferred orientation of (200), all the samples have a hexagonal structure for WO3 and Au gold nanoparticles have a cubic structure. Atomic force microscopy (AFM) was used to characterize the morphology of the films. The optical pr

This paper is concerned with the numerical blow-up solutions of semi-linear heat equations, where the nonlinear terms are of power type functions, with zero Dirichlet boundary conditions. We use explicit linear and implicit Euler finite difference schemes with a special time-steps formula to compute the blow-up solutions, and to estimate the blow-up times for three numerical experiments. Moreover, we calculate the error bounds and the numerical order of convergence arise from using these methods. Finally, we carry out the numerical simulations to the discrete graphs obtained from using these methods to support the numerical results and to confirm some known blow-up properties for the studied problems.

A design and construction of Fabry -Perot Interometer  system  were achivcd to spcify  and  calculate wavelengths to the neart  nanometers for spectroscopic research investigation, this  accuracy  required  for as the refractive index is a function of pressure on the medium   when the space between  the two windows is keptn constant .

He-Ne  laser (632.8)  nrn and  the green  laser (532)  nm  were  used  as

coherent sources.

Lasers of  (632.8)  & (532)nm  respeCtively,  were  used  as  coherent sources. Results  showed accuracy  of (0.2)nm in determining  the waveleng