The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for

The study aims to identify the relationship between forgiveness and social intelligence among elementary school students. The study employed a descriptive analytical approach, whereby a total of (500) elementary school student were selected randomly regarding the variable of gender and economical status. Two scales were prepared: one to measure the forgiveness depending on Albort’s theory that consist of (20) item, and the other to measure the social intelligence according to Tony’s theory which composed of (20) item as well. The result revealed that 6^th grade students have interested level of the forgiveness and social intelligence, the girl showed significant differences according to the forgiveness variable, the sample

This study aims to identify the effects of globalized media on the creed deviation of young adults in the light of the challenges of globalization in all its forms. It aims to identify globalization’s most important means; media, while clarifying its concept and its most important types and tools and employing all media means for learning and proper education. The latters are safeguarded from the influences and effects of globalization, developing the spirit of coexistence and peaceful dialogue with others and clarifying the effect of creed deviation on weakening the Muslim community. The importance of the topic lie in how to address and maintain the ideological values ​​and morals of our youth, make them aware of the challenges/da

This study aimed to measure the innovative thinking and cognitive cessation among university students. The sample consisted of (400) male and female students at al Mustansiriya University for the academic year (2018/2019). The results of the study showed that there are differences in innovative thinking and cognitive inhibition according to the gender variable in favor of males. There is a positive relationship between innovative thinking and cognitive inhibition. In light of these findings, the researcher presented a set of conclusions and recommendations.

إستأثر مفهوم قوة التحمل النفسي (Psychological Hardiness)      رغم حداثته نسبياً بأهتمام العديد من الباحثين والدارسين . وحاولت الدراسات إبراز دوره المهم والفاعل في منع حدوث التأثيرات السلبية المتوقعة التي تحدثها ظروف الحياة الضاغطة على قابلية الفرد بصورة عامة ولا زال الاهتمام مستمراً في التحقق من هذا الدور . وتحاول الدراسة الحالية أن تلقي مزيداً من الضوء على هذا المفهوم وطبيعته مما يز

مشكلة البحث واهميته

يعد الامن النفسي من الحاجات الاساسية اللازمة للنمو النفسي السليم لكل فرد، واذا ما اشبعها الانسان تهيأ لاشباع حاجاته النفسية والاجتماعية الاخرى. وتشتمل هذه الحاجة على تجنب الالم والتحرر من الخوف اياً كان مصدره والشعور بالطمأنينة الاقتصادية والاجتماعية والجسمية والحصول على تقبل الاخرين ورضاهم، فضلاً عن تقبل الفرد لنفسه وقناعته ورضاه عنها.

ان الشعور ب

his research aims to identify fear of missing out on opportunities among university students in terms of gender and specialization (scientific and humanities). To achieve this objective, the researchers adopted the fear of missing out on opportunities scale developed by Subhi Hamid and Issa Al-Daghistani(2023). The scale, in its final form, consisted of 10 items. The researchers confirmed the psychometric properties of the scale. Then, it was administered to 140 male and female students selected using stratified random sampling from four colleges at the University of Baghdad (College of Arts, College of Education, College of Engineering, and College of Science) during the 2024-2025 academic year

يهدف البحث الحالي الى : 1- التعرف على مستوى السلوك الحكيم لدى المراهقين . 2- التعرف على الفروق ذات الدلالة الإحصائية في السلوك الحكيم تبعا لمتغير الجنس (ذكور – اناث ). 3- التعرف على الفروق ذات الدلالة الإحصائية في السلوك الحكيم تبعا لمتغير نوع المدرسة ( متميزين –عاديين ) . 4- التعرف على دلالة الفروق في السلوك الحكيم وفق متغير المعاملة الوالدية (تسامح - تسلط – اهمال ). وتكونت عينة البحث من (420) طالب وطالبة من طلبة ال