يمثل الفهم الصحيح لادوار وأشكال الادارات العامة في سعيها لإنجاز الأهداف تلبية للاحتياجات المجتمعية عبر مؤسساتها العامة ، بعداً إستراتيجياً في الأداء الفعال والكفء لهذه الادارات ، وقد كان للتطورات الحاصلة في البيئة الخارجية دوراً مؤثرا أسهم في دفع العديد من الدول لإعادة النظر في أجهزتها الإدارية العامة لتحسين مقدرتها على مواجهة التغيرات المتسارعة والتوجه نحو اعتماد مداخل واستراتيجيات إبداعية حديثة في العمل الإداري لضمان النجاح والتفوق المستمر. ويمكن القول أن نجاح جهود الاصلاح والإبداع تعتمد بشكل كبير على درجة الانسجام والتوافق بين المداخل والتقنيات الجديدة اللازمة لتحقيق التحديث الإداري, يستعرض هذا البحث اهم مداخل إبداع الإدارة العامة اللازمة للتطوير مع التركيز على مدخل الحاكمية, وتم الاعتماد على المنهج الوصفي وأخيرا توصل البحث الى مجموعة من الاستنتاجات أهمها أن الإبداع في الإدارة العامة له دور مؤثر في تحقيق التنمية المجتمعية المستدامة كما أنه يعتبر محدد أساسي للنمو الشامل أما اهم التوصيات فتمثلت بضرورة توجه الإدارات العامة نحو إعادة النظر في هياكلها وأساليبها التقليدية والعمل على تبني استراتيجيات الإبداع الملائمة .
المقدمة
تمثل الأسعار تعبيرا" نقدياً لقيمة السلع والخدمات المقدمة للزبون، وتعد عملية التسعير من العمليات المهمة وذات الأثر البالغ على نجاح واستمرار منظمات الأعمال، نظراً لما لها من تأثير على المقدرة الربحية وإعادة توزيع الدخل القومي المخصص للاستهلاك، إذ أنه بتحديد الأسعار يستطيع الفرد أن يوزع دخله بين ما يعده ضرورياً من السلع وما يعد كمالياً.
وعموماً فإن لعملية التسعير م
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