The aim of this paper is to determine the effect of nostalgia marketing on consumers’ purchase intention and demographic factors. Nostalgia marketing is one of the marketing ideas that some organizations use it to attract customers by evoking memories or heritage in their minds. This method would affect the emotions and feelings of people, which may raise their desire to buy. The questionnaire was used as a tool for data collection, and it was distributed to a random sample of 512 individuals. A sample is a group of individuals who have seen small sculptures displayed in shops inside Babylon Mall in Baghdad. The small sculptures show the life of Baghdadis in the fifties and sixties of the last century. Statistical software was used for

ان الجزء الاكبر من السلوك الاجتماعي تنظمه المعايير الاجتماعية التي من المتوقع ان يسلك الافراد وفقا لها ، وهكذا فأن الجماعات التي يوجد انسجام بين افرادها سرعان ما تكون اتجاهات وولاءات مشتركة لعدد اكبر من المواقف فعندما ينظم فرد الى جماعة فأن ادراكاته تتغير لتتوافق مع معايير تلك الجماعة .( توق وعدس ، د.ت، ص336).وتؤدي الاسرة دورا اساسيا في اكساب الفرد اتجاهات ومعايير خلقية معينة ثم تقوم الجماعات الثانوية الم

تعد ضغوط التعلم من المتغيرات المهمة في العملية التعليمية، وهي من أكثر المشكلات شيوعاً بين الطلبة في الجامعات والمراحل التعليمية الأخرى، وترتكز ضغوط التعلم على فكرة شعور الطلبة بالضغط أثناء الدراسة، وشعورهم بالتعب من الدراسة، ونفورهم وخوفهم وجمودهم عن إنجاز المهام الموكلة إليهم، وكلما طالت مدة التعرض لضغوط التعلم دون محاولة مواجهة أسبابها، كلما ظهرت تغيرات أكثر في الحالة النفسية والفسيولوجية للشخص. وقد جا

Abstract

The current research aims to identify the role of family upbringing methods in shaping adolescent gender identity disorder, to identify the causes, components, and disorders of the gender identity of adolescents, and to develop practical visions and suggestions to reduce and stop gender identity disorder completely. Due to the sensitivity of the topic, a questionnaire of five open-ended questions was posted on Facebook to collect the needed data, where (20) respondents answered these questions. The researcher took these (20) respondents as the study sample. The results revealed that excessive emancipation within the family, failure to employ family protection laws, and failure to monitor and follow up on

This study was conducted to determine the relationship between test anxiety and cognitive representation among university students. To this end, 152 student (male, female) were chosen randomly from scientific and social departments to fill out the questionnaires of test anxiety and cognitive representation. The researcher utilized Independent Samples T-Test, Pearson product-moment correlation coefficient, Cronbach's alpha and T-Test in his study. The result revealed that there were negative and a weak correlation between test anxiety and cognitive representation among university students.

The study of the concept of the location of control and the level of ambition of important topics and represent a large area in the educational and psychological sciences, which gives importance to this study at the present time, is the complex and difficult conditions experienced by the Kurdish man, all age groups or social segments, and because of the changes It increases the rate of stress and hardship, which in turn raises the rate of psychological and physical disorder to prevent a healthy individual's compatibility, which has a fundamental impact on their personality, leading to a defect in some important organs of the personality.
   The research aimed to identify the location of control among students of the Uni

A school uniform is an international educational phenomenon , and that each
state through its pedagogical educational system imposes uniform hopping for goals
and visions that complement their theoretical framework, because of its extreme
importance that benefits the school administration, parents and pupils . The carried
out researches unanimous in various parts of the world on its importance,
including : the achievement of equality between students and strengthen their
affiliation to the school as well as the good appearance , and reduces competition in
the clothing and the maintenance of order in the classroom and school as well as
increases the seriousness and focus of students to study and make them known bot

مشكلة البحث واهميته

يعد الامن النفسي من الحاجات الاساسية اللازمة للنمو النفسي السليم لكل فرد، واذا ما اشبعها الانسان تهيأ لاشباع حاجاته النفسية والاجتماعية الاخرى. وتشتمل هذه الحاجة على تجنب الالم والتحرر من الخوف اياً كان مصدره والشعور بالطمأنينة الاقتصادية والاجتماعية والجسمية والحصول على تقبل الاخرين ورضاهم، فضلاً عن تقبل الفرد لنفسه وقناعته ورضاه عنها.

ان الشعور ب

This study aimed to develop scale of Selectiv Mutism with pupils of primary schools  according to their teachers' view in Baghdad city (Karh and Resaf(.

Children might choose the mutism as the solution to avoid some psychological and social problems that surrounded them. Furthermore, this could consider as a disorder that could effect the child and led him to use the Selected Mutism.

This is supported by the pilot study which was conducted by the researcher on 150 teachers in different primary schools in Baghdad. The results revealed some symptoms were found with children who have selected mutism.

Because of there was no scale was found to measure the Selected Mutism, a scale was develop in order to measure t

The study aims to identify the cognitive bias and the level of emotional thinking among university students, besides, identifying the significant differences between male and female students regarding those two variables, and determine if there is a correlation between cognitive bias and emotional thinking. To this end, two scales were adopted to collect needed data: cognitive bias scale designed by (Al-any, 2015), composed of (14) items, and emotional thinking scale designed by (Abdu Allah, 2017), consisted of (27) items. These two scales were administered to (140) students composed the study sample. They were chosen from four different colleges at Al-mustansiriyah University for the academic year (2017-1018). The findings revealed that