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‫تحديد أثر أخلاقيات العلاقات العامة في القرارات الإستراتيجية دراسة وصفية تحليلية لآراء عينة من القيادات الإدارية في وزارة التعليم العالي والبحث العلمي
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يختلف دور العلاقات العامة (PR) وأهميتها من مجتمع إلى آخر، تبعاً لاختلاف ثقافات هذه المجتمعات عموماً, ولاختلاف القيم الأخلاقية المعمول بها من ممارسيها في منظمات هذه المجتمعات, فالعلاقات العامة في المجتمعات المتقدمة وبعض الدول النامية قد خطت خطوات جبارة ووصلت إلى مرحلة المساهمة في التخطيط الاستراتيجي وعملية اتخاذ القرار, في إطار التزام إداراتها بقيم ومعايير أخلاقية محددة لممارسيها, وبالمقابل نجد أن تطبيقها في العراق ما زال لم يتخطى مرحلة التنسيق مع وسائل الاتصال المختلفة بهدف الدعاية والإعلان وتحقيق العلانية للمنظمة. نتيجة محدودية إدراك المنظمات للدور الاستراتيجي والحيوي الذي يمكن أن تلعبه العلاقات العامة في الحفاظ على سمعة ومكانة المنظمة من جانب, أيضا عدم التزام أو جهل ممارسيها بالمبادئ الأخلاقية للمهنة, يضعف مصداقيتها ودورها الحيوي في صناعة القرارات الإستراتيجية الناجحة من جانب آخر, ويهدف هذا البحث إلى بحث دور أخلاقيات العلاقات العامة(PR) في صياغة القرارات الإستراتيجية الناجحة في عينة البحث التي شملت (64) شخصاً من شاغلي المناصب الإدارية داخل وزارة التعليم العالي والبحث العلمي, وتوصل البحث إلى مجموعة من الاستنتاجات أبرزها متوسط إدراك إدارة المنظمة المبحوثة لأهمية العلاقات العامة والتزامها الأخلاقي في صياغة القرارات الإستراتيجية الناجحة أيضا قبول مخطط الدراسة وفرضياته بدرجات تباينت في قوتها على مستوى متغيرات الدراسة ومقاييسها و تم الاستناد عليها لوضع عدد من التوصيات, بضمنها تحديد سُبل الوصول إلى صانعي القرارات العليا بالمنظمة, وتعزيز الدور الاستشاري الأخلاقي لممارسيها .

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Publication Date
Mon Dec 31 2018
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
EFFECT OF ADDING TWO (Curcuma longa) LEVELS OF CURCUMA ON SOME PRODUCTIVE AND PHYSIOLOGICAL CHARACTERISTICS FOR QUAIL JAPANESE.: EFFECT OF ADDING TWO (Curcuma longa) LEVELS OF CURCUMA ON SOME PRODUCTIVE AND PHYSIOLOGICAL CHARACTERISTICS FOR QUAIL JAPANESE.
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A study carried out in quail’s field owned by the Department of Animal production/ Collage of Agriculture / Tikrit University. For the period 14/ 5/ 2016 to 4/ 6/ 2016 in order to study the effect of adding Curcuma longa - to the diet of quails - on some productive and physiological characteristics of the Japanese quail birds bred for meat production. Using (48) quail birds which are two weeks old provided by Department of Agricultural Research. The birds were divided randomly after weighing them into three treatments; four replicate treatments for (4 bird/ replicate). The treatments as follows: (T1) control group (fed diet without any supplement), second (T2) and third (T3) groups were fed diet supplemental 4.5 and 9g Curcuma powder /

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Publication Date
Tue Apr 04 2017
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
BIOACCUMULATION OF HEAVY METALS IN Sesarma boulengeri COLLECTED FROM SHATT AL- ARAB RIVER.: BIOACCUMULATION OF HEAVY METALS IN Sesarma boulengeri COLLECTED FROM SHATT AL- ARAB RIVER.
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Concentrations of heavy metals (Copper Cu, Iron Fe, Manganese Mn, Cadmium Cd, and Lead Pb) have been studied in river crab Sesarma boulengeri (Outer part of the shield and interior tissues) which caught from two stations in Shatt Al – Arab river (Salhia and Aldeir areas). Elements concentrations were measured by Flame Atomic Absorption Spectrophotometer, concentration of heavy metals in the internal tissues was higher than in the outer shield in both of the stations with the highest value of the elements was to iron 95.21 mg\ kg during the spring as well as copper was 55 mg\kg and manganese was 39.09 mg\kg. The study showed the presence of seasonal changes in the studied heavy metals concentrations values in the tissues of river crab;

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Publication Date
Fri Jun 01 2007
Journal Name
Journal Of The College Of Languages (jcl)
L’alternance codique ou le code switching dans l’échange verbal
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Le mot anglais code switching ou l’équivalent français alternance codique est un terme très utilisé dans des recherches qui traitent des problèmes en sociolinguistique. Le bilingue dispose, dans son répertoire linguistique, de moyens de communication qui lui permettent d’adapter son langage à des situations de communication plus variées que ceux du monolingue. Le code-switching ou l’alternance codique qui est un lieu de structuration de stratégies de communication en est un moyen indispensable.
L’alternance codique dans la conversation est l’utilisation d’un mot ou plus appartenant à une langue B à l’intérieur d’une phrase qui appartient à une langue A. Dans la plupart des cas, le locuteur se sert de l’a

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Publication Date
Sat Jun 01 2013
Journal Name
الاستاذ
الآخر في الشعر العربي الحديث (من نكسة حزيران إلى أخريات الألفية الثانية)
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الآخر في الشعر العربي الحديث (من نكسة حزيران إلى أخريات الألفية الثانية)

Publication Date
Mon Jun 28 2021
Journal Name
Journal Of The College Of Education For Women
Polite Dialogue in Selected Samples of Quranic Stories: تارا فرهاد شاكر القاضي
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 It is no doubt that dialogue is a behavior for human communication. It varies according to the place and occasion that requires it. Dialogues are of two types: positive purposeful and negative non-purposeful. The study aims to shed light on those patterns of dialogues contained in the Quranic stories represented by the characters and events participating in that dialogue activity. To expand the circle of social relations, and in order to make these relationships a success, there are several rules that must be adhered to.For instance, the dialogue should  not be tolerant to a personal opinion, or prolonged, or should not deviate from its text. The expression of polite dialogue has been raised in recognition of these dialogue et

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Publication Date
Tue Feb 05 2019
Journal Name
Journal Of The College Of Education For Women
Basic training requirements for teachers from the viewpoint of supervisors in Mafraq Governorate
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This study aimed to reveal the stage for teachers of basic training needs from the perspective of workers in Mafraq Governorate, through a survey of a sample of counselors look at the Ajloun area schools reached (58) counselors.
To achieve the objective of the study was constructed questionnaire where they are finalized (18) items distributed on two dimensions (professional needs, performance requirements) and after confirmation of the validity and reliability have been applied to the sample where the results showed that training needs were high, both on a professional or per formative level .
The results also showed no statistically significant differences in the areas of tool due to gender, educational qualification. The study co

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Publication Date
Sat Oct 01 2022
Journal Name
Al–bahith Al–a'alami
METHODS OF MEASURING THE LEVEL OF COMMUNICATION EFFICIENCY IN NEWS HEADLINES: (Drawn from the doctoral thesis)
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Measuring the level of communicative competence in news headlines and the level of stylistic and semantic processing in its formulation requires creating a quantitative scale based on the bases on building the scales and their standards. As judging by scientific of journalism studies lies in the possibility of quantifying the journalistic knowledge, i.e. the ability of this knowledge to shift from qualitative language to its equivalent in the language of numbers.

News headlines and editorial processing are one of the journalistic knowledges that should be studied, analyzed stylistically and semantically; their conclusions drawn and expressed in numbers. Press knowledge is divided into two types:<

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Publication Date
Thu Apr 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
The reality of manufacturing industries and ways to reduce the rent economy in Iraq (Future Vision)
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Manufacturing industries are at the beginning of the thinking of those who put economic policies in developed countries and also more in developing countries, where manufacturing is the engine of industrial and economic development through its performance and its effective role in the formation of GDP, as well as the great advantages that characterize this sector and affect Largely on sustainable development, as well as its importance in its influential role in protecting national industry through increased exports and reduced imports.

      Iraq is one of the countries that rely on its oil economy to rely entirely on the provision of needs and requirements of the state, and this

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Publication Date
Sat Jun 01 2013
Journal Name
Journal Of The College Of Languages (jcl)
Investigating the Mastering of the Pronunciation of Weak and Strong Forms of English Function Words
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    The weak and strong forms are so called because it is not their lexical content that primary matter, but the role they have in the sentence. The problematic confusion, our students encounter, in recognizing and producing the correct pronunciation of weak and strong forms of the English function words is the main incentive behind conducting  this study. In order to gather the data, this paper used two types of tests: a recognition test and a production test. The general results reached  through the analysis of the students' answers seem to conform to the researcher's assumption: students face a critical problem in recognizing and producing correct pronunciation of the weak and strong forms of the English funct

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Publication Date
Sat Jan 01 2011
Journal Name
جامعة بغداد - كلية التربية للبنات - قسم العلوم التربوية والنفسية
تقويم برامج الأنشطة الطلابية في جامعة بغداد من وجهة نظر إدارتها والطلبه
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