Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v. 23) and statistical methods have been

      In this paper fractional Maxwell fluid equation has been solved. The solution is in the Mettag-Leffler form. For  the corresponding solutions for ordinary Maxwell fluid are obtained as limiting case of general solutions. Finally, the effects of different parameters on the velocity and shear stress profile are analyzed through plotting the velocity and shear stress profile.

The induced photodegradation of methyl cellulose (MC) films in air was investigated in the absence and presence of aromatic carbonyl compounds(photosenssitizers): 1,4-naphthaquinone (NQ) and benzophenone (BPH) by accelerated weathering tester. The addition of (0.01 wt %) of low molecular weight aromatic carbonyl compounds to cellulose derivatives films(25µm in thickness) enhanced the photodegradation of the polymer films.The photodegradation rate was measured by the increase in carbonyl absorbance. Decreases in solution viscosity and reduction of molecular weight were also observed in the irradiated samples. Changes in the number-average chain scission, the degree of deterioration and in the quantum yield of chain scission values are als

The marine collagens are biocompatible and biodegradable materials that are considered as a biomimetic approach for tissue regeneration. This study evaluated the effect of daily consumption of marine collagen supplement drink on enamel white spot lesions (WSLs), comparing the results against Regenerate system and Sylc air abrasion methods. Fifty human enamel slabs were allocated into five groups (n = 10 per group): non-treated (sound); non-treated (WSLs, 8% methylcellulose gel with 0.1 M lactic acid (pH 4.6) at 37 °C for 21 days); and three treated surfaces with marine collagen; Regenerate system; and Sylc air abrasion. The treatment lasted for 28 days followed by four weeks’ storage in artificial saliva (pH = 7.0, 37 °C). Evalu

This study was conducted during the spring season of 2023-2024 and the fall season of 2024-2025 at the fields of the College of Agricultural Engineering Sciences, University of Baghdad, to investigate effects of irrigation intervals I1 ,I2 (3 and 6 days) , soil amendment with zeolite at three concentrations Z0 ,Z1,Z2 (0, 4, and 8 g. kg soil⁻¹), and foliar spraying with kaolin for three concentrations C0,C1,C2 (0, 0.5, and 1 g .L⁻¹). The results revealed that the treatment I1Z2C2 ​ significantly excelled in leaf area, chlorophyll concentrations, and yield for both seasons, achieving 31.0 dm², 21.5 mg per 100 g fresh weight, and 1984.7 g in the first season, and 34.08 dm², 23.6 mg per 100 g fresh weight, and 2526.3 g in the

Background and aim: Pseudomonas putida is a non-capsulated, rod-shaped, oxidative, gram-negative Bacterium. The aim of the study was to isolate the pathogenic P. putida from a cow with respiratory infection and to evaluate pharmacodynamics indices of cinnamon oil against isolated bacteria in order to determine its the in vitro antibacterial efficacy for the first time in Iraq. Materials and methods: divided into two parts: first part involved the isolation and identification of pathogenic P. putida from cow with respiratory infection, swab samples were cultured on different media and examined microscopically. Results: The isolates were identified based on the production of pyoverdine dye on nutrient agar, beta-hemolysis on blood aga

Cerebral palsy "is one of the diseases that afflict children, and it is a term given to the condition of a child who is exposed to a normal brain injury by accident due to its inability to grow or damage to the cells of the areas responsible for movement and knowledge of strength and balance during the stage of normal development." (116: 1999: 10) Cerebral palsy causes disruption in movement and posture due to damage to brain cells in areas that control and coordinate muscle tone, reflexes, strength, and movement. The degree and location of brain damage varies greatly between people with paralysis, as well as the severity of disability and symptoms, as they fall into severe to very simple, and cerebral palsy is one of the diseases that caus

This paper presents the study and analysis, analytically and numerical of circular cylindrical shell pipe model, under variable loads, transmit fluid at the high velocity state (fresh water). The analytical analysis depended on the energy observation principle (Hamilton Principle), where divided all energy in the model to three parts , strain energy, kinetic energy and transmitted energy between flow and solid (kinetic to potential energy). Also derive all important equations for this state and approach to final equation of motion, free and force vibration also derived. the relations between the displacement of model function of velocity of flow, length of model, pipe thickness, density of flowed with location coordinate x-axis and angle