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Skills of Media Marketing of the Public Relations Staff: (University of Baghdad as a Model)
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Departments and offices of public relations and media in any institution or company is the most important departments that reflect the results of their work negatively or positively on their reputation. This goes beyond the trust and credibility that its internal and external audiences will give it. Where such matter requires the staff, working in these departments and offices, to have communication skills that qualify them to do the role of marketing the communication message. Yet, the communication skills of public relations and media staff vary from person to person depending on the communication position. This skill has two criteria: Achieving the communication goal and the speed in achieving it as a number of skills control some factors:

Theoretical and innate preparations represented by the total personal, psychological, social and mental qualities acquired by the individual genetically and self-perception and mental abilities.

An individual who is characterized by social intelligence and good linguistic ability can achieve successful communication with the institution's internal and external audience.

Hence, this research sheds light on the skills of media marketing for public relations staff. The researcher selected the Department of Media and Public Relations at the University of Baghdad as a model to survey the level of communication skills in marketing the media message when working in this theoretical field.

The research consists of the methodological framework in terms of identifying and formulating the research problem; and the objective that this study aims to reach; as well as the two-part descriptive and analytical survey method adopted in this study.

The researcher designed the questionnaire as a major tool for collecting information and data in order to achieve the objectives of the research to identify the level and types of media marketing skills possessed by public relations workers at the University of Baghdad.

Whereas, the theoretical framework dealt with the first topic in the concept of communication and marketing skills, while the second section took care of the skills of media marketing.

The field study included two axes: the first data of the respondents representing their characteristics in terms of sex, age, academic achievement, specialization and social status. The second investigates questions related to media marketing skills. Public relations staff resort to the media marketing of university messages, and the research has produced a number of important results.

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Fri Jun 30 2023
Journal Name
نسق
Semiotic Isotopy and Its Effect on Reading Comprehension
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Sun Mar 26 2023
Journal Name
Arab Science Heritage Journal
تمظهرات الإيهام في العصر الإسلامي والأموي
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In this research, trying to highlight the reasons for the illusion, and do not want to repeat what the previous scholars and researchers from the ancients and modernists said, but to continue from where they ended, as the blogging has undergone several images that influenced the nature of the narrations, and their proximity to the truth according to the whims of the authority, or the narrator's whims and inclinations and any destination. Here we don't mean bees and plagiarism... It goes beyond the fact that traffic is made to the whims of those who write or write to it, or in it a little bit of truth and then be framed, to add exaggeration and exaggeration to it.

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Publication Date
Wed Sep 25 2019
Journal Name
Journal Of The College Of Education For Women
اثر استخدام طريقة الاكتشاف في تحصيل تلميذات الصف السادس الابتدائي وتنمية المهارات الاجتماعية لديهن في مادة التاريخ
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اجري هذا البحث للتعرف على "اثر استخدام طريقة الاكتشاف في تحصيل تلميذات الصف السادس الابتدائي وتنمية المهارات الاجتماعية لديهن في مادة التاريخ" ،واقتصرت عينة البحث الحالي على تلميذات الصف السادس الابتدائي في مدرسة زيد بن ثابت  للبنات في مدينة الموصل حيث تكونت عينة البحث من (60)تلميذة  تم توزيعهم بشكل متساو الى مجموعتين احداهما تجريبية تدرس باستخدام طريقة الاكتشاف وعددها (30) تلميذة  في حين درست المجموع

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
استعمال الاستدارة و فرز الاستدارة في تفسیر نمط توزیع واشكال وحدات خرائط الترب في مشروع المسیب الكبیر
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Large – Almusseiyab soils survey project in mid Mesopotamian plain have
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calculate the roundness of map units and roundness sorting values, in order to use
them as a pattern of map units shapes which help in interpret the distribution and
shapes of map units, which they were (18) soil series in (141) reiteration. Calculate
each map units roundness have been done and its value ranged between (0.09) to
(0.51), The average of roundness ranged between (0.250) for each MM1, MW5
soil series ,and (0.317) for DW45 . 99.30 % of samples were not good roundness
and with many sineuosity. The second group was a largest percentage 38.88 % with<

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
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Dying poetry ,last felt the man to say apriorior improvisation during entry in to the
context of the death while going through it, or distracted by the death , before the soul went
out the duration of a brief may not exceed the minutes , with out pious or pen or vain , may
have been exercised in his daily life, compelled or for the benefit.
The discussion dealt with the meaning of dying, then presented its article with three
topics;
First; What was said in accepting the death.
Second; what was said in the reguest fo death.
Third; what was said to ignore the death.
This lesson as well as poetry style andcream and the imeanings and ideas and nages and
rhetorical rhythm. To achieve this, adopted solid sources a

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Publication Date
Thu Dec 26 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
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   The aim of the research is to use methods based on cost-based activities )ABC) to identify the activities that cause the costs resulting from the environmental impact of the gas filling company and then to manage on the basis of the activities to manage the costs of these activities, which in turn rationalizes the environmental costs by eliminating activities that do not add .The research a number of conclusions, the most important of which is that the management of the company should continuously seek to train and qualify its staff on the accounting systems, especially in the field of accounting of environmental costs, the high environmental costs by the company, bears as a result of its activity.

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Publication Date
Thu Nov 24 2022
Journal Name
مجلة العلوم المالية والمحاسبية
التمويل الأخضر وتأثيره في الأداء المالي للمصارف – دراسة حالة لمصرفي الزراعي والتعمير الصينيين وامكانية تطبيقه في العراق
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Publication Date
Wed May 14 1997
Journal Name
رسالة الماجستير
صورة اليهودي الغربي في الادب القصصي العبري الشرقي دراسة في نتاجات إسحاق شامي وسامي ميخائيل وامنون شاموش
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Publication Date
Thu Jan 01 2009
Journal Name
Journal Of Educational And Psychological Researches
اثر أنموذج برونر في تنمية التفكير الناقد لدى طلبة المرحلة الثانية كلية التربية الأساسية في مادة الأدب
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التعريف بالبحث

اهمية البحث والحاجة اليه :.

           اللغة وظيفة اساسية الا وهي التواصل ولقد زدادت الحاجة في هذا العصر الى تعلم اللغات والاحاطة بها اكثر من اي وقت مضى يوصفها الاساس الذي يعتمد عليه في تعلم المواد الاخرى .

         فاللغة اداة التفكير ونشر الثقافة في بلدان كثيرة مثل بلاد الاندلس التي اشرقت منها الحضارة في ا

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Publication Date
Mon Jan 01 2018
Journal Name
مجلة دراسات محاسبية ومالية
دور الذكاء الصناعي في تحقيق رضا الزبون وانعكاسه على محاسبة التكاليف بحث تطبيقي في شركة الصناعات الالكترونية
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