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Employing Statistical Analysis in Public Relations Researches: (An Analytical Study of the Theses and Dissertations of Public Relations for the Period from 2005 to 2012)
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Public relations are amongst the social sciences that rely on scientific methods in achieving new knowledge or resolving existing problems by means of its scientific researches that are often applied and require a classification in terms of their results’ analysis. It also requires subtle statistical processes whether in constructing their material or in analyzing and interpreting their results.

This research seeks to identify the relation between public relations and statistics, and the significance a researcher or practitioner in the domain of public relations should assign to statistics being one of the important criteria in identifying the accuracy and objectivity of researches;  by answering the main question of this research: “How far has statistical analysis been employed in researches of public relations”; and “Has the implementation of statistical methods been suitable for the requirements of these researches?”.

In order to achieve the objective of this work, the researchers have adopted a descriptive approach by analyzing the content of theses and dissertations of public relations in the College of Mass Communication, Baghdad University, during the period 2005-2012, numbering 82 studies.

The results showed little employment of statistical analysis in researches of public relations, for most researchers have not used it within their researches and limited them to using tabular presentation and frequency distribution. Some statistical methods used in some researches were superfluous which reflected in the increase of statistical tables that have not attained the objective of these researches, in addition to mentioning and explaining some statistical laws and using them incorrectly by most researchers. It appears also that most statistical methods used in public relations researches were the arithmetic mean, standard deviation,

Materiality Concept, Chi square test, the T test, and Pearson correlation coefficient

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Publication Date
Sun Jul 01 2018
Journal Name
Political Sciences Journal
االبرالية في الخطاب السياسي العراقي
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اللبرالية في الخطاب السياسي العراقي

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Publication Date
Thu Jan 01 2009
Journal Name
Journal Of Educational And Psychological Researches
الازمات الادارية في المجال التربوي
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  اهميه البحث :

ان ظاهره الصراع هي احدى حقائق العلاقات منذ فجر التاريخ ,وعالم اليوم يتميز بالمتغيرات السريعه التي اسفرت عن توترات شتى , تؤكد اتصافه بالكيانات الكبرى والمصالح المتباينه وعلى الرغم من التقدم الحضاري وثبات الدعائم والاسس التي تقوم عليها العلاقات فان العالم يتسم بتعدد الازمات التي يواجهها والناجمه عن اختلال توازنات القوى الكبرىوتزايد اطماعها مع سعي القوى الصغرى الى تحقيق مز

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Publication Date
Sat Jan 05 2019
Journal Name
Journal Of Planner And Development
ديناميكية النمو الحضري في العراق
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Publication Date
Sun Mar 26 2023
Journal Name
Arab Science Heritage Journal
الأصوات اللثوية في اللغة العربية
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The Arabic language has always been and still is the preoccupation of our scholars, both advanced and late, because of the amazing secrets that this language holds. What distinguished it from the rest of the languages ​​is that its owners speak with sounds that others are unable to pronounce, except by vigorous attempts, and these voices include za’, middle and extreme hamza, and ha’.

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
التلمود التلمود في الحياة اليهودية
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Talmud is one of the important books of the Jews, which deals with the life of the Jewish and Judaism in some detail after their book "Torah" because the Talmud explains the concepts and teachings of the Torah and Ahbars in this book often Miuge clergy Jews read the Talmud being transferred Ahbars of the teachings serve their interests and the interests of the Jewish establishment where reminds one Ahbars argument urges Jews by reading the Talmud and see the teachings and concepts and say "that reads the Torah have the reward of one who reads the

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Publication Date
Thu Nov 29 2018
Journal Name
Arab Science Heritage Journal
السخرية والتندر في الشعر الأندلسي
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After this trip in the poetry of irony fields, which  restricted to the second Abbasid poetry .it is necessary to mention the most notable results that the research reached

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Publication Date
Wed Feb 01 2006
Journal Name
Political Sciences Journal
الانتخابات والتحول الديمقراطي في العراق
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الانتخابات والتحول الديمقراطي في العراق

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Publication Date
Sun Jun 01 2025
Journal Name
مجلة الباحث للعلوم القانونية
الامن البيولوجي في القانون الدولي
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Publication Date
Sat Jan 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
Die Tempusformen im Deutschen und Arabischen
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Die Tempusformen im Deutschen und Arabischen

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Publication Date
Sat Jan 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
الواقعية في قصص يهوشاع كتان
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الواقعية في قصص يهوشاع كتان

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