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ADVERTISING CAMPAIGNS IN TV CHANNELS : (A Research Drawn from A Master Thesis)
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Television culture has become the most dangerous of our time. It manipulates with minds and hearts together; and forms consciousness. It transforms societies into actual forces rejecting certain principles by guiding the media landscape through visible connotations acceptable to the public; or provokes the citizen against elements that put a burden on the viewer or the public in order to create a positive reaction to the subject of combating terrorism by combining these ads in line with what the public wants of security and tranquility and a decent living after suffering from terrorism in the past years.

Therefore, this research deals with television advertisements as one of the most important forms of media which display advertisements on terrorism; renounce violence; create awareness and peaceful coexistence among the Iraqi people; enlighten the minds to the suffering caused by terrorism and create a public opinion through emotional and mental uses. How the public dealt with it and what kind of impact it had on the general population.

Are the reactions positive or negative? Thus, the requirements of the research required to be divided into two searches, the first of which titled (advertising campaigns: types and methods), while the second was under the title (characteristics of television as an advertising medium).

This research dealt with advertising campaigns, definition and concept; and planning of advertising campaigns and their objectives; types of campaigns and functions of advertising communication; and evaluation of advertising campaigns and their relationship to other communication patterns. While the second section addressed (the characteristics of television as a means of advertising) which referred to the types of television advertising and formats of editing methods; as well as ethics broadcasting and advertising industry in television channels.

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Publication Date
Tue Oct 05 2021
Journal Name
Arab Science Heritage Journal
مظاهر الترف في الوظائف ابان العصر الفاطمي
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The Fatimids were arguing with the Abbasids in everything, even in the causes of civilization, and the Islamic moderization had matured,

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
دراسة دلالية في الاشعار الوجدانية لوليد حسين
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 in his Diwan, and standing on them, and determines This study dealt with the lexical and semantic fields in the sentimental poems in Walid Hussein's Diwan (I do not desire to whisper the question) that the classification

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Publication Date
Sun Jan 04 2004
Journal Name
Al-academy
المنظومة الصورية والتعبير اللغوي في العرض المسرحي
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المنظومة الصورية والتعبير اللغوي في العرض المسرحي

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Publication Date
Mon Feb 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
Problematic of Public Budgeting Under Iraqi Legislation
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The public budget in Iraq depends on a number of legislations across its fourth stages, starting from preparation to implementation and control; one of these legislations is the amended law of financial management and public Debt. No. (95) In 2004. Accordingly, the public budget cycle faces various failures, some of them resulted from the shortcomings in the legislation depended that effect on the public budget in a way or another; whereas the other failure resulted from no applying the legislation that adversely effect on the public budgeting stages that call for studying them and paying the attention toward them to present the suggestions that contribute in handling and developing public budgetin

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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
علمــــاء العــرب والتـــأليف في فقه اللغة العربية
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Philology is a science concerned with issues raised about language. It is a research into the mental aspects of its origin in its various sciences. The term (philology) appeared in the writings of Arab scholars in the fourth century AH. One of the most prominent topics of philology is research on the origin and development of language; Because it is one of the topics that preoccupied thinkers and many scholars, philosophers, and theologians, as well as linguists, have tackled research in it.                

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Publication Date
Sun Apr 02 2023
Journal Name
نابو للدراسات
بنائية النسق الفني في التكوينات الخطية الحرة
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تحتكم العملية البنائية في المنجز الخطي الى م6جموعة من العوامل والمتغيرات المترابطة بتسلسل منطقي، لتنتج رؤية موحدة لإنجاز عمل فني تتوافر فيه الابعاد الوظيفية والجمالية والتعبيرية، ففي بنائية النسق الفني ليس المهم هو العنصر بقدر أهمية نظام العلاقات الذي يجعل هذا العنصر البنائي ينسجم مع باقي العناصر، وبالتالي تبرز قيمته كونه داخل بنية تنطوي على ضبط مكوناتها بدقة، لتفضي الى تقديم منجز للمتلقي منبثق من رؤية فا

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Publication Date
Wed Dec 19 2018
Journal Name
Arab Science Heritage Journal
اماكن اماكن التعلم واثرها في الحياة الفكرية
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The status of science and scientists in the Arab Islamic state a prominent place was a signal the Koran to this position by encouraging people to seek knowledge as well asgive a prominent place for science and scientists, as confirmed by the Sunnah to this position through the Hadith as well as through height and this is what encourages peopleto take care of these things are important to the progress of the state and society and to

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Publication Date
Tue Jun 18 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Performance Measurement and Evaluated on The Lean Accounting
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At the last two decades , The environment has witnessed tremendous changes in many fields with the huge competition , various technological development and customer satisfaction , that are reflected in economic units a doption for lean production system.   

   Lean accounting that has appeared as a response for change occurred of economic units adoption for changes occurred of economic units adoption for lean production instead of wide production system , has devised new performance measures suitable for economic units adoption for lean ideas: and helping in providing suitable information about evaluating economic unit performance , these measures are divided into three levels , cell level,value flow level , a

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
التعريف بمخطوط كنز التجار في معرفة الأحجار
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اهتم العرب بالجواهر والاحجار الكريمة منذ القدم وازداد هذا الاهتمام في حقب الترف والحضارة . ولم يقتصر استخدام الجواهر والاحجار على الطبقات الغنية كالخلفاء والامراء والوزراء بل شمل كل شرائح المجتمع الاخرى لان الاحجار

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Publication Date
Fri Jan 01 2016
Journal Name
The International And Political Journal
دور التعايش السلمي في تحقيق الوحدة الوطنية
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دور التعايش السلمي في تحقيق الوحدة الوطنية