Since the beginning of this century, a new communication map has been formed that foretells to get mankind to enter into a media environment in which the media is mixed with communication, which is technically and even intellectually known as integration.
This environment and its features are no different from the environment in its natural physical incision. If the level and temperature in the physical nature is a specific issue in the natural ecological balance, the level of freedoms, especially the transfer of information and views and circulation in society is also a determinant in the extent of media balance in the world on the one hand and in each country on the other.
There is also a special environment for nature, there is today another parallel environment called the environment of ideas and news and their media and methods of circulation. The transformation of the media from analog to digital and from hierarchical to networked has created a new environment for the exchange of news and views that can be termed ‘echo media’ or the new media and communication environment.
From journalism of a journalist to state journalism across public journalism ending with citizen journalism, the new conversation since the beginning of the second decade of the 21st century is social media journalism. To embarrass the major TVs, radio, newspapers and magazines with a long history, we have, as obligatory and necessary for the environmental balance of all those pages on Facebook and all those videos on YouTube, to unite in an unprecedented virtual publishing movement. Here is an example from mother nature: “To disturb one elephant, all the ants of the earth should unite.” The media translation for this quotation is to embarrass television such as Al Jazeera or CNN, thousands of Facebook pages and YouTube videos must also unite.
The new media environment raises the need to examine the balance of the media environment. This is done by examining the new relationship between freedom of speech and diversity in the media environment. Here, we have to wonder how freedom of speech can be preserved, old newspapers are shut down, and websites to which navigating is paid.
How to ensure media diversity and the media market is controlled by dozens of Western intercontinental media companies?
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