Preferred Language
Articles
/
abaa-120
Gender Profiling of ads in Egyptian Channel MBC
...Show More Authors

The study begins with the idea that advertising is a form of culture. Therefore, it is not possible to be surrounded by an actual briefing from one-sided premises such as those that are based solely on the artistic, aesthetic or technical aspects, without linking it to the culture in which it is produced.
The researcher attempts to shed light on the relation between the advertising letter and the concept of gender. And here lies the importance of the research as the content of the ads and their form and implicit values in the text and image reflect the cultural values that must be identified as well as the most important roles that are stereotyped in advertisements and their relationship to the culture of society.
Advertising is an important factor in socialization in modern societies and is used as a tool to preserve some social structures such as gender. The differences are between man and woman in attitudes, behavior and social status is portrayed. These differences are gender-specific. The ads give viewers a glimpse of a world with social definitions, relationships, and gender roles. These images are developed to imitate the real life and many misconceptions of the imagination and reality in particular the ads.
The problem lies in the issue of gender sterotyping in advertisement and how to shorten roles in a particular style. Gender stereotyping can be defined as a situation in which a person’s value is limited by his attractiveness or sexual behavior, which leads to the exclusion of his other characteristics and conversion to sexual use. People have to simplify the imperfections which may be limited to a certain form without paying attention to the myriad of other choices.

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Thu Feb 01 2024
Journal Name
Baghdad Science Journal
Alpha Tracks Examination for Female Urine Samples who are Suffering from Urinary Tract Infections
...Show More Authors

Urine samples had been gathered from females living in Baghdad city. The sample consisted of 30 females who suffered from U.T.I (Urinary tract infections) and 20 healthy females. The type of urine U.T.I was specified by the emergency lab in Al-Kindy hospital, and alpha tracks were determined by the nuclear track detector CR-39. The concentrations of alpha in 30 urine samples taken from females who had U.T.I ranged from 0.327ppm-1.583ppm, with an average of 0.94965 ppm. The maximum value 1.583 ppm is belonging to females with an aged 57 years old. The results of healthy female concentration ranged from 0.022 ppm-0.459ppm with an average of (0.30855ppm). The findings revealed that alpha emitter concentrations differed from woman to woman,

... Show More
View Publication Preview PDF
Scopus Crossref
Publication Date
Tue Dec 31 2019
Journal Name
Journal Of Economics And Administrative Sciences
A Try to combine more than approaches and competitive strategies to achieve a sustainable competitive advantage.
...Show More Authors

The objective of this research paper is two-fold. The first is a precise reading of the theoretical underpinnings of each of the strategic approaches: "Market approach" for (M. Porter), and the alternative resource-based approach (R B V), advocates for the idea that the two approaches are complementary. Secondly, we will discuss the possibility of combining the two competitive strategies: cost leadership and differentiation. Finally, we propose a consensual approach that we call "dual domination". 

View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Sun Oct 21 2018
Journal Name
Dissertation
نصوص مسمارية غير منشورة من عصر سلالة أور الثالثة اوما - دريهم (مصادرة)
...Show More Authors

اعتمدت الدراسة على (65) نصاً ذات مضامين اقتصادية، تم اختيارها من المتحف العراقي من المجموعة ماتعرف بالمصادرة، ومن خلال دراسة النصوص ومقارنتها مع نصوص منشورة من سلالة أور الثالثة تبين أنها تعود الى العصر نفسه استناداً الى الصيغ التاريخية الواردة فيها، اذ ذكرت سنوات حكم اَخر ثلاثة ملوك هم أمارسين وشوسين وأبي سين، كما أمكن من خلال الدراسة أيضاً وأستناداً الى أسماء الاشهر وأسماء الاشخاص الواردة فيها تحديد عائديت

... Show More
Preview PDF
Publication Date
Sun Jan 01 2017
Journal Name
المجلة القانونية العلمية المحكمة
المشاكل الاقتصادية المالية للقروض الخارجية من منظور القانون المالي الدولي (دراسة مقارنة)
...Show More Authors

Preview PDF
Publication Date
Mon Sep 23 2019
Journal Name
Baghdad Science Journal
Hazard Rate Estimation Using Varying Kernel Function for Censored Data Type I
...Show More Authors

     In this research, several estimators concerning the estimation are introduced. These estimators are closely related to the hazard function by using one of the nonparametric methods namely the kernel function for censored data type with varying bandwidth and kernel boundary. Two types of bandwidth are used:  local bandwidth and global bandwidth. Moreover, four types of boundary kernel are used namely: Rectangle, Epanechnikov, Biquadratic and Triquadratic and the proposed function was employed with all kernel functions. Two different simulation techniques are also used for two experiments to compare these estimators. In most of the cases, the results have proved that the local bandwidth is the best for all the

... Show More
View Publication Preview PDF
Publication Date
Sat Sep 30 2017
Journal Name
College Of Islamic Sciences
Ruling on questioning children by the security authorities: (Comparative Study between Sharia and Law)
...Show More Authors

Some of the issues that have become common in our society recently after the Americans entered our country and were rubbed by some security agencies: obtaining some information from children, and the serious consequences that may lead to the lives of innocent people, became common interrogation of some security agencies and rely on their words.
There are significant cases where their testimony needs to be heard, such as their presence in some places where incidents are not witnessed by others, such as schools or being witnesses to certain crimes.
I saw the study of this case in the light of Sharia and law

View Publication Preview PDF
Publication Date
Sun Jan 04 2015
Journal Name
Journal Of Educational And Psychological Researches
Undesirable behaviors for university students by their instructors view
...Show More Authors

Undesirable behaviors among students  are consider one of the danger problems threating societies and educational and scientific institutions of countries  because its one of the way to express aggression , so the instructors consider one of the most important people could be trust their evaluation and logical view , therefore the present research aimed to :

  1. Recognize undesirable behavior in students of University by the view of their instructors
  2. Measure the level of undesirable behavior in students of university by the view of their instructors
  3. Recognize more common  undesirable behavior in students of University by the view o

... Show More
View Publication Preview PDF
Publication Date
Mon Nov 26 2018
Journal Name
Arab Science Heritage Journal
المملكة المملكة الآشورية من عصر القوة إلى الانهيار 722-610 ق. م
...Show More Authors

The caliphs of Tukalti Able III (Tiglath-pileser) sustained their extension and enclosure strategy whom they were highly talented with outstanding potentialities. They performed their political plan of extinguishingthe ambitions of the upper class and the internal uprisings. The Assyrian Kingdom, in the eighth century BC reached to the highest degree of expansion that no other ancient Iraqi kingdom had reached It dominated the whole near eastbut it did not have absolute command due to the subsequent uprisings that out bursted in the regions attached to the kingdom near the borders.

View Publication Preview PDF
Publication Date
Thu Jun 10 2021
Journal Name
مجلة حقائق للدراسات النفسية والاجتماعية
الضغوط الفسية والخوف من المستقبل لدى امهات اطفال طيف التوحدفي مدينة بغداد
...Show More Authors

هدفت الدراسة التعرف على الضغوط النفسية والخوف من المستقبل لدى أمهات أطفال طيف التوحد، بلغت عينة الدراسة )60( ام لديهن طفل توحدي، تم استخدام المنهج الوصفي التحليلي وبعد تطبيق مقياسي الدراسة ومعالجة البيانات احصائيا توصلت الدراسة ان األمهات لديهن درجة عالية من الضغوط النفسية ودرجة عالية من الخوف حول مستقبل اطفالهن، وفي ضوء نتائج الدراسة خرجت الباحثة ببعض التوصيات والمقترحات.

View Publication Preview PDF
Publication Date
Sun Jul 03 2016
Journal Name
Journal Of Educational And Psychological Researches
المشكلات التي يعاني منها تدريسيي جامعة بغداد من وجهة نظرهم وسبل حلها
...Show More Authors

The research endeavored to single out the problems, difficulties and obstacles faced by the members of the staff of Baghdad University. The importance of research, then, depends upon the importance of the university lecturers and their vital role in developing the society.  The goals of the research are summarized in knowing the main problems facing those university lectures and relative weight  of these problems in addition to identifying the differences in their opinions to these problems according to the specializations variables (scientific, humanistic), the gender (males, females) and the Scientific grade (professor, assistant professor, lecturer, assistant lecturer.

The research is limited

... Show More
View Publication Preview PDF