This study analyzes the stylistic features of euphemisms in feminist discourse, based on material from the contemporary Russian press of the period (2015–2025). The central issue lies in how the linguistic devices used to soften the harshness and confrontation in discourse contribute to shaping a distinct feminine communicative style within media discourse, where the context necessitates combining the expression of the author\\'s position with maintaining a harmonious interaction with the wider audience. This study aims to uncover and classify the stylistic mechanisms of euphemism at the lexical-grammatical, syntactic, and pragmatic levels, as well as to determine its role in constructing gendered linguistic behavior. The research findings revealed that women\\'s journalistic discourse is characterized by the prevalence of strategies oriented towards linguistic refinement, empathy, and dialogism. This is evident in the frequent use of input indicators that suggest ambiguity and uncertainty, particles of emotional affinity, euphemisms, interrogative and conditional structures, balanced agreement formulas, and expressions of solidarity and collective identity. These devices not only reduce the potential threat to the recipient\\'s \\"image\\" but also contribute to building a communicative tone based on trust, emotional engagement, and the formation of a positive image of the writer. The study\\'s results indicate the growing socio-organizational function of euphemisms in media discourse as an indicator of women\\'s communicative style, reflecting cultural expectations associated with tact and harmony in interpersonal relationships. The importance of this research lies in providing a comprehensive description of the pragmatic and figurative effects of euphemisms in contemporary women\\'s journalistic discourse in recent years, thus enabling a deeper understanding of the dynamics of gender-related stylistics in modern public communication.