تعد الجامعات من أهم المؤسسات المجتمعية التي تؤثر وتتأثر بالجو الاجتماعي المحيط بها، فهي من صنع المجتمع من ناحية، ومن ناحية أخرى هي أداته في صنع قياداته السياسية، الفكرية، الفنية، والمهنية، ومن هنا كان لكل جامعة رسالتها التي تتولى تحقيقها، فالجامعة في القرن العشرين تختلف رسالتها وغايتها عن الجامعة في القرن الحادي والعشرين. ولكي تقوم الجامعة بدور أفضل في خدمة المجتمع وتحمل المسؤولية المجتمعية فلابد لها من وضع تصور واضح المعالم حول كيفية تلبية احتياجات الفرد والمجتمع والتفكير في البرامج التي تقدمها من خلال الأقسام المختلفة. ولان الجامعات هي من أهم المؤسسات التي يقع على عاتقها أعداد القيادات الشبابية القادرة على تحمل المسؤولية المجتمعية، فأن نمط القيادة الذي تتبناه يعد من أهم العوامل المساهمة في تحقيق ذلك. وتعد أنماط القيادة الحديثة جوهرية لإيجاد مؤسسات قوية للتعليم بكافة أشكاله، كما أنها تعد ضرورية في العمل الجماعي على جميع المستويات بدءاً من عضو هيئة التدريس إلى رئيس القسم، ثم عميد الكلية، وانتهاء برئيس الجامعة، لذا فأن مثل هذه القيادات الملتزمة يمكن أن تفعل شيئاً كثيراً في تهيئة أفضل الشروط للتعلم والتعليم وللخدمة المجتمعية، كونها قادرة على تنمية مناخ أكاديمي ايجابي للتحصيل والنمو والقيام بمسؤولياتها المجتمعية، وبذلك تتضمن القيادة الجامعية الحديثة تعزيز الدافعية ونشرها بين جميع منتسبيها بما يؤدي إلى بذل الجهد الإضافي المطلوب لإحداث تغيير ذي مغزى وإعداد القيادات الواعدة خدمة للمجتمع.
المُستلخص:
يتناول هذا البحث موضوعاً يتركز في جانب تحديد مفهوم ومحتوى الإستراتيجية. وقد أشارت الأدبيات إلى عدد من المحاولات التي هدفت إلى تلمس مفهوم ومحتوى الإستراتيجية في منظمات الأعمال، غير أن تلك المحاولات- على الرغم من ندرتها- كانت تتسم بغلبة الأطر النظرية والتعبير عن المفهوم، بالإستناد إلى حوارات فكرية وإرهاصات ذات علاقة بمفهوم ومحتوى الإستراتيجية.
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