This paper investigates the persuasive strategies of English and Arabic psychological advertisements through a multimodal discourse analysis, underlining their cultural and linguistic differences. This research paper is important because it has focused on the conceptual aspect of mental health, aiming to reveal how the interplay of visual and verbal elements constructs meaning and influences perception. This study, based on both qualitative and quantitative approaches, investigates 5 advertisements from each language using Kress and van Leeuwen's 2006 framework of Systemic Functional Grammar and semiotics. Results showed sharp differences whereby while the focal factors of English advertisements were directed at individualism, Ethos appeal,

Generally, statistical methods are used in various fields of science, especially in the research field, in which Statistical analysis is carried out by adopting several techniques, according to the nature of the study and its objectives. One of these techniques is building statistical models, which is done through regression models. This technique is considered one of the most important statistical methods for studying the relationship between a dependent variable, also called (the response variable) and the other variables, called covariate variables. This research describes the estimation of the partial linear regression model, as well as the estimation of the “missing at random” values (MAR). Regarding the

The estimation of the initial oil in place is a crucial topic in the period of exploration, appraisal, and development of the reservoir. In the current work, two conventional methods were used to determine the Initial Oil in Place. These two methods are a volumetric method and a reservoir simulation method. Moreover, each method requires a type of data whereet al the volumetric method depends on geological, core, well log and petrophysical properties data while the reservoir simulation method also needs capillary pressure versus water saturation, fluid production and static pressure data for all active wells at the Mishrif reservoir. The petrophysical properties for the studied reservoir is calculated using neural network technique

Abstract
The curriculum is amodern science which reflects the social philosophy and
what it needs . It searches for amothod that limits the knowledge that the
indiridual gets in the society and the sorts of the culture that suits the enrironment
in which they live. It also clears for them their history and their great in heritance.
It has a great in flunce in their mental growth ,and it teacher the students new
roles in the thin king ,and training then on what they have learned . According to
there points the problem concentrats on the mostimpotant difficulties which facer
thestudents in studing Arabic langnage text-books
In spite of the great care that the text taker but it is full of subjects and studies
w

Some research reports that cognitive grammar (CG) theory has good contributions to teaching English as a foreign language. In this research, the researchers seek to apply this theory and its principles when teaching the simple present tense to Iraqi students who face difficulties in differentiating between the multiple usages of this tense. To achieve this objective, the researchers have conducted an experimental study on a group of 60 Iraqi students in the University of Baghdad, College of Education for Women. Langacker’s (2003) theory has been adopted in the analysis of the cognitive relations to understand the common and different connections of these usages of the simple present. The study has concluded that the cognitive grammar t

During his tenure in Iraq, al-Hadjjaj bin Yusif undertook administrative and economic reforms as well as linguistic reform.

The efforts exerted by Abu al-Aswad al-Dawali to control the reading of the Holy Quran were not sufficient, so the melody and error continued and became more pronounced, especially since the letters were written until then without any distinguishing features.

Al- Hadjjaj bin Yusuf realized the seriousness of the continuation of these errors and what he talked with the days of the causes of division and disagreement between the Muslim community ordered his book to put these suspicious characters marks was at the head of the book Nasr bin Asim and Yehi bin Muammar

The present paper adopts a qualitative methodology to address the various frames and scenes activated while textually memeing an image macro, specifically, Woltze’s problem picture, The Letter. To achieve this objective, the researcher is to employ Fillmore’s (1976, 1982) Frame Semantics. The data consists of a single image selected following the jurors’ feedback and submitted to purposively selected female students from the Department of English-College of Education for Women-University of Baghdad, using a Google form. The study has concluded that having activated a similar frame does not necessitate sharing a similar number of elements and/or referents. There is no one-to-one correspondence between the activated frame and th

The present paper aims to examine the use of the persuasive rules in texts and images to determine the role of these visual modes in recalling or adding what they mention. Such a study helps set clearly which visual mode is much more convincing, the image or the text. Scholars generally agreed that the visual mode is more persuasive. However, such a statement is general as it does not state exactly which type of visual mode is more convincing. Accordingly, the research questions highlighted here are: What are the persuasive strategies invested in any of these two visual modes, texts and images? And, what is the role these visual modes play to enhance the sense of persuasion? To achieve the objectives, the researchers will adopt the