awareness campaign
communicative translation
sustainable development
semantic translation
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The study explains how translation participates in shaping the responses of
different communities to global awareness campaigns, and the extent to which
language and translated terminology from English to Arabic influence the audience’s
understanding and interaction with the awareness messages delivered by these
campaigns. The research aims to explore the problems in translating these campaign
titles, which may lead to vague meaning, as the process is considered a major
challenge due to the need to navigate linguistic nuances, cultural differences, and
contextual variations. In this study, some awareness phrases were randomly chosen
from many types of organizations’ campaigns, like the WHO, UN, mental health, and
Empowerment, a
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