يتمثل الهدف الأساس للبحث بالتعرف على دور عناصر المزيج التسويقي (المنتج، السعر، الترويج، التوزيع، العاملون، الدليل المادي، العملية) في تعزيز ولاء الزبون (الولاء السلوكي، الولاء الموقفي، الولاء الادراكي)، ولغرض تحقيق الهدف اعتمد الباحث المنهج الوصفي التحليلي لتحليل فرضيات الارتباط والتأثير للبحث، تم جمع المعلومات من خلال الاستبانة التي عدت لهذا الغرض، وجرى استطلاع آراء (300) زبون من زبائن الأسواق، واستعمال البرنامج الاحصائي (SPSS & Amos 26) لغرض اختبار علاقة الارتباط والتأثير، وتوصل البحث إلى مجموعة من الاستنتاجات أهمها (وجود تأثير لعناصر المزيج التسويقي الترويج، التوزيع، العاملون، الأدلة المادية في تعزيز ولاء الزبون سواء كان سلوكي أو موقفي أو ادراكي ولكن بدرجات مختلفة، وعدم تأثير المنتج، السعر، العملية في تعزيز ولاء الزبون) واختتم البحث بمجموعة من التوصيات اكدت أهمها على (ضرورة اهتمام الأسواق بتوظيف عناصر المزيج التسويقي وزيادة الاهتمام بالمنتجات المقدمة للزبائن بشكل أكبر وبما يتناسب مع احتياجاتهم فضلا عن الاهتمام بسياسات التسعير والعمليات المتبعة لزيادة تأثيرها على تعزيز ولاء الزبون).
The aim of present investigation was Litilizing cow, sheep and chicken bones that included both hollow and flat to produce fat. The extraction rat was increased propotionally with rising temperature and extraction time for both cow and sheep bones. The lowest extraction rat form hollow and flat bones for cow and sheep was 12.66, 6.55, 6.93 and 7% respectively at 60°C for 3 hours. The highest extraction rat for hollow cow bones was 21.90% at 90°C for 5 houers, values for flat cow bones, hollow and flat sheep bones was 15.04, 16.4 and 12.8% respectively at 100°C for 5 hours. While, hollow and flat chicken bones resulted lowest extraction rate, thus thermal treatment was conducted only at 90 °c and showed propotional increase with incre
... Show Moreتم التوقيع على معاهدة غرناطة في 25 نوفمبر 1491 ، ومنحت فيها غرناطة جميع الحقوق الدينية والاجتماعية والاقتصادية ، ولكن على الأرض لم تكن سوى ورقة وخدعة ، والغرض منها استسلام المدينة في أقصر وقت. وبأقل التكاليف. وقد تعرض الأندلسيون للاضطهاد في جميع مناحي الحياة حتى جاء قرار طردهم جاء من البلاد.
Comparison is the most common and effective technique for human thinking: the human mind always judges something new based on its comparison with similar things that are already known. Therefore, literary comparisons are always clear and convincing. In our daily lives, we are constantly forced to compare different things in terms of quantity, quality, or other aspects. It is known that comparisons are used in literature in order for speech to be clear and effective, but when these comparisons are used in everyday speech, it is in order to convey the meaning directly and quickly, because many of these expressions used daily are comparisons. In our research, we discussed this comparison as a means of metaphor and expression in Russia
... Show MoreThis study examines postgraduate students’ awareness of pragmatic aspects, including Grice Maxims, Politeness, and Direct and Indirect forms of speech. According to Paul Grice’s theory of implicature, which is considered one of the most important contributions to pragmatics, this paper discusses how postgraduate students can meet the cooperative principle when communicating effectively. It also outlines how does politeness principles influence obeying or violating the maxims and how is the use of direct or indirect forms of utterances prompted by politeness. Sixteen master’s students of Linguistics and Literature were asked to take a multiple-choice test. The test will be represented along with the interpretation of each optio
... Show MoreThe audit profession today gets an increasing interest by the financial , economic and legal contemporary societies , because of the importance of the technical & neutral auditor’s opinion to the financial reports beneficiaries in order to enable them making their investment decisions , but some of them whom suffered damage or loss when they made that decisions according to the mentioned financial statements which consolidated with auditor’s report , exposed the function to a responsibility and credibility crisis in addition to missing the trust especially at the latest years. They always ask why or what is the reason that cause the auditor didn’t giving us any warning signs about the economic mater for that companies.
Abstract The current research aims to identify the most prominent beliefs about coronavirus of Baghdad University students, as well as to identify the prominent beliefs toward coronavirus of male and female students. To achieve the research objectives, a questionnaire of (15) items was administered to a sample of (600) male and female students collected from ten different colleges at the university of Baghdad. The findings of the research illustrated that item (8) took priority as students believe there is a misleading about coronavirus spreading by governments, item (2) which indicated that coronavirus is man-made took level two, followed by item (10), it proposes that coronavirus emerged from the American military base in china. Additiona
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