We studied, in this paper, the semiotics of the visual image of women in the discourse of empowerment, through three models of advertising images expressing the particularities of the Saudi Arabian environment.
We aim to know how the mark operates and how it is interpreted, as a semantic process in which the meaning ranges from description to interpretation, and we studied two hypotheses:
-The advertising image is a structure in which the mark corresponds to the reality and the discourse to the context.
-The significance is not found in the visual sign or in the textual sign of the advertising image, but in the creative event that opens up to the social, cultural, and psychological context, and creates a field of dia
... Show MoreThe current research aimed to identify the tasks performed by the internal auditors when developing a business continuity plan to face the COVID-19 crisis. It also aims to identify the recovery and resuming plan to the business environment. The research followed the descriptive survey to find out the views of 34 internal auditors at various functional levels in the Kingdom of Saudi Arabia. Spreadsheets (Excel) were used to analyze the data collected by a questionnaire which composed of 43 statements, covering the tasks that the internal auditors can perform to face the COVID-19 crisis. Results revealed that the tasks performed by the internal auditors when developing a business continuity plan to face the COVID-19 crisis is to en
... Show Moreامتازت النصوص المسرحية بما تحمله من قيم تربوية ورؤى فنية في المسرحية التعليمية من مضامين فكرية واضحة، وأن المسرحية التعليمية ليست محصورة فقط في الحاضر، بل إنها تعمل على استعراض وتوثيق التاريخ والتراث، وتقديمها بشكل يجعلها ملائمة ومثيرة للاهتمام للأجيال الجديدة، ولأنها تلعب دورًا مهمًا في نقل القيم والمعارف وتعزيز التواصل الثقافي بين الماضي والحاضر والمستقبل، وهي وسيلة فعّالة لتعليم الجمهور بطريقة تف
... Show MoreAbstract
The current research is attempt to test the reflection of the lean management on the human resources management practices of two of the most important communication companies operating in Iraq (`Zain & Asia cell), The research aims to Determine the extent of adoption of the lean management approach in the two researched companies, as it improving human resource management practices. The research problem represented in the existence of lack of in some aspects of the application the lean management approach in service sector and neglecting the impact of its tools on the human resource management practices. For this purpose three principle research hypotheses has been formulated, first there is a correlation rel
... Show MoreThis study evaluates 22 patients with retained foreign bodies in the maxillofacial region that were all caused by penetrating missile injuries. Surgical intervention for the retrieval of the foreign bodies was carried out in 20 patients through the existing wounds and through separate incisions; all patients were followed up for a minimum of 2 months during which all the complications were registered and managed. Preoperative imaging is a prerequisite for the accurate localization of the foreign body and the subsequent successful removal of it. All patients developed complications that were categorized in this study into those that result from the injury itself and those that occur because of the retrieval procedure, the latter category bei
... Show MoreIraq faces persistent challenges in achieving sustainable development due to decades of conflict, political instability, and infrastructural degradation. These challenges are particularly evident in critical sectors such as energy, water, healthcare, education, and governance, which significantly influence human well-being, social equity, and quality of life. This study proposes an AI-driven, ethically guided, and human-centric sustainability framework to support resilient urban transformation in Iraq.