تواجه المؤسسات المختلفة تحديات كثيره تختلف نوعيتها باختلاف توجهات المؤسسه سياسيه او اقتصادية او اجتماعيه ... مما يشكل تهديدا لوجود المؤسسة وسمعتها وبخاصه عند تحول تلك التحديات الى ازمات يجب على المؤسسه التعامل معها والسيطره عليها واحتوائها وهنا ياتي دور ادارة العلاقات العامه في المؤسسه المعنيه للعمل والقيام باعداد برامج خاصه بالتعامل مع الازمات وهو مايعرف ببرامج اداره الازمات . وبطبيعة الحال تختلف عملية ادارة الازمة عن الادارة بالازمات، اذ ان الاخيرة هي فعل يهدف الى توقف او انقطاع نشاط من الانشطة وزعزعة استقرار بعض الاوضاع بهدف احداث شيء من التغيير في ذلك النشاط لصالح مدبره, والحقيقة لقد برعت اللغة الصينية في نحت مصطلح الازمة، اذ ينطقونه wetgl وهي عبارة عن كلمتين الاولى تدل على الخطر اما الاخرى فهي تدل على الفرصة التي يمكن استثمارها، وتمكن براعة القيادة في تصورامكانية تحويل الازمات وما تحمله من مخاطر الى فرصة لاطلاق القدرات الابداعية التي تستثمر الازمة كفرصة لاعادة صياغة الظروف وايجاد الحلول السديدة. هذا البحث يسلط الضوء على البرامج التي قامت بها او اعدتها وزارة الصحه في العراق للتعامل مع هذا الوباء حيث ينشط المرض في موسم الصيف وسجلت عدد من الاصابات في بعض محافضات العراق لاسيما الجنوبيه مما شكل ازمه واجهت المؤسسه الصحيه ممثله بوزارة الصحه ومؤسساتها المختلفه في عموم العراق. حيث تعد وزاره الصحة من المؤسسات التي يمتد نشاطها وخدماتها الى كل المواطنين وبالتالي فهي ذات جمهور كبيروواسع ويشمل جميع فئات المجتمع وطبقاتة لذلك فان بعض الازمات التي قد تتعرض لها الوزاره تكن كبيره نتيجة ضغط الجمهور واحتياجه لبعض البرامج والاجراءات المتعلقة بحياتة وبقاءة . تضمنت هذة الدراسه على ثلاثة محاور تناول المحور الاول الاطار المنهجي للدراسه حيث اشتمل على مشكلة الدراسه واهميتها وهدفها والمنهج الذي اتبع فيها وادوات وطرائق البحث العلمي (و سائل جمع المعلومات) التي استعملها الباحث في حين تناول المحور الثاني الاطار النظري حيث تم تناول مفهوم الازمات واسلوب ادارتها ومرحل ادارة الازمه وانواع ازمات وتشكيل فريق عمل اداره الازمه. اما المحر الثالث فقد تناول اجراءات وزارة الصحة في ادارة ازمه مرض الكوليرا فضلا عن تحليل تلك الاجراات وتقويمها وبخاصة بعد مضي فتره من الزمن على القيام بها وبعضا من تلك الاجراءات والحملات مازال قائما وفي النهاية قدمت الدراسه خاتمة تضمنت عددا من الاستنتاجات وعدد من المقترحات.
The aim of the study was to study the implications of the strategic direction on organizational performance. The research was carried out in the Iraqi Ministry of Defense / Inspector General's Office for the purpose of identifying the nature of the relationship and the impact between the two variables. A sample of 60 people managers, department managers and directorates was targeted.
The researcher tried to test hypotheses in the first chapter, which was devoted to the methodology of research and previous studies and found the following: (1) validity of the first hypothesis of the existence of a relationship of positive significance of the strategic direction in its sub-dimensions with organizational perf
... Show MoreThe aims of the research is to know the role of strategic to manage the human resources in enhancement the process of knowledge management in the Ministry of Transportation , In addition to the effects occurred on outcomes for both the managers and practitioners .
For the purpose of achieving the objectives of the research , the researchers designed a questionnaire that included (40 Points for collecting the primary data from the sample of the research which contained (51) indiviluals. In light of that, the data was to collect and analyzed and hypotheses were tested by using the (SPSS) Program, and a number of statistical techniques was used to attain the goal of the research such as the means , Sta
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The current research problem includes a variety of research motivations to serve the private health sector, which is witnessing a great competition from internal and external environments. In this regard, private medical clinics are increasingly seeking to attract and retain customers through the quality of their service offerings represented by health services. Innovative and effective marketing methods to improve performance and stay in competition, by relying on the physical evidence of the product as a component of the marketing mix of services and its role in particular in packaging and supporting the health service with concrete evidence that affects the customer an
... Show MoreThe research topic (The Impact of the Compulsory Reserve on the Banks Credit-an applied research on a sample of Iraqi banks), was chosen on basis of the Iraqi private Banks attempts to increase their credit activities in hope to gain more profits.This coincided with the CBI aim to back the private banking market.It is thus apparent why the CBI issued its regulation to those banks to increase their capitals up to IDB250. On the other hand,the CBI acted as an obstacle in the way of increasing the private banks of their capitals,that is by implementing the quantitive monetary tool so called the compulsory reserve.This is why we intended to overlook at this contradictional problome
... Show MoreThe main purpose of this research aims to measure the role of banking strategies marketing in achieving competitive advantage within a sample of Iraqi private banks, and in order to achieve this purpose, the researcher depend on number of sober research approaches which consisted of descriptive, analytical and practical methodologies, to strengthen concepts addressed by the research, size of the sample was (56) individuals which makes up the senior leadership represented (Chairman and members of the Board of Directors, Commissioners and their assistants and department heads) while the primary tool for research (questionnaire), which has been designed based on a number of solemn scientific metrics, after adapted these metrics commen
... Show MoreThe non static chain is always the problem of static analysis so that explained some of theoretical work, the properties of statistical regression analysis to lose when using strings in statistic and gives the slope of an imaginary relation under consideration. chain is not static can become static by adding variable time to the multivariate analysis the factors to remove the general trend as well as variable placebo seasons to remove the effect of seasonal .convert the data to form exponential or logarithmic , in addition to using the difference repeated d is said in this case it integrated class d. Where the research contained in the theoretical side in parts in the first part the research methodology ha
... Show MoreABSTRACT
The current research aims at highlighting the role of engagement of a sample of employees who works in some of the Iraqi private banks in terms of their interaction , commitment and enthusiasm and the positive impact they own regarding their job and devote their efforts to achieve the core purpose which is customer loyalty. The problem was expressed through a number of intellectual and practical questions.
In order to achieve the aim of the research the quantitative analytical method was used depending on a questionnaire as a basic tool to collect research data and the qualitative survey method depending on semi-structured interviews which were distrib
... Show MoreMRP is a system intended for the batch manufacturing of discrete parts including assemblies and subassemblies that should be stocked to support future manufacturing needs. Due to the useful information provided by MRP it has evolved into a Manufacturing Resources Planning, MRP II, a system that ties the basic MRP system to the other functional areas of the company such as marketing, finance, purchasing, etc. The objective of this research, which was conducted at the State Company for Batteries Manufacturing, is to test the performance of some popular lot-sizing techniques used within MRP II framework. It is hypothesized that the technique which minimizes the total inventory costs does no
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The value chain analysis is main tools to achieve effective and efficient cost management; it requires a depth and comprehensive understanding for all internal and external activities associated with creating value. Supply chain as apart of value chain, that means managing it in active and efficient can achieve great results when adopting a comprehensive and integrated performance for these two chains activities. The research aims to identify possible ways to integrate the performance of value and supply chains of the sample" Kufa-cement plant" and determine the effect of this integration in enhancing customer value. The research arrival that logical and integrated analysis of value and supply chains helps
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