تواجه المؤسسات المختلفة تحديات كثيره تختلف نوعيتها باختلاف توجهات المؤسسه سياسيه او اقتصادية او اجتماعيه ... مما يشكل تهديدا لوجود المؤسسة وسمعتها وبخاصه عند تحول تلك التحديات الى ازمات يجب على المؤسسه التعامل معها والسيطره عليها واحتوائها وهنا ياتي دور ادارة العلاقات العامه في المؤسسه المعنيه للعمل والقيام باعداد برامج خاصه بالتعامل مع الازمات وهو مايعرف ببرامج اداره الازمات . وبطبيعة الحال تختلف عملية ادارة الازمة عن الادارة بالازمات، اذ ان الاخيرة هي فعل يهدف الى توقف او انقطاع نشاط من الانشطة وزعزعة استقرار بعض الاوضاع بهدف احداث شيء من التغيير في ذلك النشاط لصالح مدبره, والحقيقة لقد برعت اللغة الصينية في نحت مصطلح الازمة، اذ ينطقونه wetgl وهي عبارة عن كلمتين الاولى تدل على الخطر اما الاخرى فهي تدل على الفرصة التي يمكن استثمارها، وتمكن براعة القيادة في تصورامكانية تحويل الازمات وما تحمله من مخاطر الى فرصة لاطلاق القدرات الابداعية التي تستثمر الازمة كفرصة لاعادة صياغة الظروف وايجاد الحلول السديدة. هذا البحث يسلط الضوء على البرامج التي قامت بها او اعدتها وزارة الصحه في العراق للتعامل مع هذا الوباء حيث ينشط المرض في موسم الصيف وسجلت عدد من الاصابات في بعض محافضات العراق لاسيما الجنوبيه مما شكل ازمه واجهت المؤسسه الصحيه ممثله بوزارة الصحه ومؤسساتها المختلفه في عموم العراق. حيث تعد وزاره الصحة من المؤسسات التي يمتد نشاطها وخدماتها الى كل المواطنين وبالتالي فهي ذات جمهور كبيروواسع ويشمل جميع فئات المجتمع وطبقاتة لذلك فان بعض الازمات التي قد تتعرض لها الوزاره تكن كبيره نتيجة ضغط الجمهور واحتياجه لبعض البرامج والاجراءات المتعلقة بحياتة وبقاءة . تضمنت هذة الدراسه على ثلاثة محاور تناول المحور الاول الاطار المنهجي للدراسه حيث اشتمل على مشكلة الدراسه واهميتها وهدفها والمنهج الذي اتبع فيها وادوات وطرائق البحث العلمي (و سائل جمع المعلومات) التي استعملها الباحث في حين تناول المحور الثاني الاطار النظري حيث تم تناول مفهوم الازمات واسلوب ادارتها ومرحل ادارة الازمه وانواع ازمات وتشكيل فريق عمل اداره الازمه. اما المحر الثالث فقد تناول اجراءات وزارة الصحة في ادارة ازمه مرض الكوليرا فضلا عن تحليل تلك الاجراات وتقويمها وبخاصة بعد مضي فتره من الزمن على القيام بها وبعضا من تلك الاجراءات والحملات مازال قائما وفي النهاية قدمت الدراسه خاتمة تضمنت عددا من الاستنتاجات وعدد من المقترحات.
The study aimed at identifying the strategic gaps in the actual reality of the management of public organizations investigated to determine the strategy used based on the study model. The study relied on the variable of the general organization strategy in its dimensions (the general organization strategy, the organization's political strategy and the defense strategy of the organization) The sample of the study was (General Directorate of Traffic, Civil Status Directorate and Civil Defense Directorate), formations affiliated to the Ministry of the Interior, for the importance of the activity carried out by these public organizations by providing them In order to translate the answers into a quantitative expression in the analysi
... Show MoreCapacity is the ability of the organization to create value, and this ability depends on wide variety of resources, but the lack of balance between available resources and production capacity requirements leads to appearance of idle or excess capacity or appearance of deficit in capacity.
Hereby, the research deals with different concepts and alternative ma
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The aim of this research is to determine the most important and main factors that lead to Preeclampsia. It is also about finding suitable solutions to eradicate these factors and avoid them in order to prevent getting Preeclampsia. To achieve this, a case study sample of (40) patients from Medical City - Oncology Teaching Hospital was used to collect data by a questionnaire which contained (17) reasons to be investigated. The statistical package (SPSS) was used to compare the results of the data analysis through two methods (Radial Bases Function Network) and (Factorial Analysis). Important results were obtained, the two methods determined the same factors that could represent the direct reason which causes Preecla
... Show MoreThe present study deals with the story of Epidemic in two literary works issued in the same year (1947). One of them is a novel titled "Plague" written by the French writer Alber Kamo, the second is a poem of the Iraqi poetess Nazik Al-Malaekah. The research reflects a contrastive study of the war vision in the two works as both writers used science to serve literature by using Epidemic as a metaphor to refer to the dangers that the societies faced.
The problem of the present research lies in answering the question about the reason that makes the two writers use metaphor while narrating the issues of the society instead of mentioning them directly and illuminate what implications do the narrative style of Epidemic story have and
... Show MoreThe research aims to outline a governmental and societal communicative vision grounded in the principles of sustainable development within Iraqi governmental institutions. This is achieved by public relations practitioners incorporating these concepts and enhancing public awareness of them. Iraqi governmental institutions cannot deviate from the international pattern and societal mood that encompass the goals of sustainable development. The growing international and local interest in environmental issues has influenced governmental stances and actions towards the public.
The research's main problem revolves around addressing a pivotal question: What are the levels of empowerment of public relations practition
تعد الموازنة الأداة الأساسية لتنفيذ أولويات أية دولة، ويتوجب النظر إليها في ضوء المناخ الاجتماعي والسياسي والاقتصادي، لأنها تساعد في توجيه الاقتصاد لتحقيق النمو ورفع مستوى الرفاهية. اعتمدت وزارة المالية في أعداد الموازنة السنوية بعد 9/4/ 2003 أسلوباً مغايراً لما كان معتمداً في العقود الماضية، إذ كانت هناك موازنتين الأولى الموازنة الجارية، والثانية الموازنة الاستثمارية رغم وجود قانون يحتم إصدار موازنة
... Show MoreThis research aims at the possibility of rationalizing business organizations according to the strategic planning directions which have been developed to deal with many problems faced by business organizations, including the General Company for Automobile and Machinery Trade which was chosen as a research society, and several research problems were diagnosed, including an increase in the numbers of employees who constitute hidden unemployment, lack of work in the system of job specialization, and the organizational structure which is the non-application of the company to a modern administrative model. The importance of the research is that the company being investigated is a pioneer in its field of work and seeks to achieve custo
... Show MoreBroadcasting across satellites has become an important media phenomenon and largely available for watchers. As the receiver can see the events at the very moment and at any spot in the world. This study aims to discover the degree of the extent of exposure of Iraqi people to the news broadcasting satellites in Arabic language, (Al Jazeera, Al Arabiya, Al Ekhbariya Satellite Channels) as one of the media that serves the public; and to discover the range of these Satellite Channels in covering the local Iraqi situation in different sides and aspects; and to know the significance of the Iraqi people in watching those news programmers; and state the motives behind the Iraqi public's dependence on these channels.
The
... Show MoreCentric study on the interest of the Directorate General of Training and Development / Ministry of Electricity to consolidate the concept of process and enhancement of knowledge in the areas of organizational change، it reached a sample of the study (44) people who are highly heads of departments، technicians and administrators in different sections of the Directorate and by using the correlation coefficient (Spearman) & coefficient of simple regression been tested correlations between variables and the impact of the study، as has been reached to integrate the role of cognitive processes with the areas of organizational change and relationships that were significant at the level of overall dimensions and subsidiary organs.
... Show MoreThe aim of this paper is to know the persuasive methods and public relations strategies in building the reputation of the United Arab Emirates, since the UAE is progressing among the international indicators in good reputation. The researcher used the survey method, using the content analysis tool, to analyze the publications of the UAE Ministry of Foreign Affairs and International Cooperation for the period from 10/1/2021 to 12/31/2021.The researcher reached a set of results, the most important of which are: The UAE Foreign Ministry relied on public relations strategies in order to build a good reputation for the country, as it focused on the media strategy and gave little importance to the consensus-building strategy, as well as focuse
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