يهدف البحث الى تطبيق إدارة القيمة االجمالية في تحسين تصميم عملية أنتاج معجون االسنان في مصنع المامون التابع للشركة العامة للمنتوجات الغذائية. وقد تمثلت مشكلة البحث في أن الشركة المبحوثة ال تقوم بقياس فاعلية تصميم العمليات فهي تعاني من ضعف في تحليل فاعلية تصميم العمليات في إطار مت ازمن مع أسلوب تطبيق إدارة القيمة االجمالية ، فضالً عن عدم اعطاء االنتباه الكافي لموضوع كلف المنتجات واسعار البيع ضمن ما يسمى بقيمة الكلفة مقابل الربح كإحدى القيم التي يهتم بها مفهوم إدارة القيمة االجمالية ، استند البحث على فرضية أساسية مفادها أن تطبيق إدارة القيمة االجمالية يمكن أن يحسن من فاعلية تصميم عملية انتاج معجون االسنان ، وتوصل البحث لمجموعة من االستنتاجات كان أهمها: إن فاعلية تصميم عملية انتاج معجون االسنان منخفضة وال تتناسب مع اهداف أداء العملية من حيث مؤشرات االنتاجية، الكفاءة، السرعة واالنتفاع والكلفة. كما توصل البحث الى أن تطبيق مفهوم إدارة القيمة االجمالية من خالل استخدام قيمة الكلفة مقابل الربح يحسن من قاعلية تصميم عملية انتاج هذا المنتج ، وتوصل البحث لمجموعة من التوصيات ، ومن اهمها: ضرورة تطبيق مفهوم ادارة القيمة االجمالية لتحسين مؤشرات تصميم عملية انتاج منتج معجون االسنان من خالل التركيز على تحسين قيمة الكلفة مقابل الربح.
المُستلخص:
يتناول هذا البحث موضوعاً يتركز في جانب تحديد مفهوم ومحتوى الإستراتيجية. وقد أشارت الأدبيات إلى عدد من المحاولات التي هدفت إلى تلمس مفهوم ومحتوى الإستراتيجية في منظمات الأعمال، غير أن تلك المحاولات- على الرغم من ندرتها- كانت تتسم بغلبة الأطر النظرية والتعبير عن المفهوم، بالإستناد إلى حوارات فكرية وإرهاصات ذات علاقة بمفهوم ومحتوى الإستراتيجية.
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