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Al–Bahith Al–A'alami College of Mass Communication/ University of Baghdad
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ISSN: 1995-8005
eISSN: 2617-9318
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No. of publications: 459
No. of views: 1666199
No. of Crossref citations: 150
Publication Date
Wed Dec 28 2022
Journal Name
Al–bahith Al–a'alami
Economic Television Media and Shaping Public Trends
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The problem of this paper is identified by knowing the role of the economic television media in shaping the audience's attitudes. It seeks to understand the type of relationship between the dependence of the economic elite audience on news bulletins and its cognitive implications. The categories of Iraqi society, namely, the economic elite category. This paper adopted the descriptive survey method for the period from 3/1/2022 - 6/31/2022. The sample was extracted according to the relative stratified sampling method in the city of Baghdad. A set of results has been concluded, the most prominent of which is the public's heavy reliance on economic news bulletins to obtain news and information, as indicated by (63%) of the respondents partic

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Publication Date
Sun Oct 01 2017
Journal Name
Al–bahith Al–a'alami
Fear manufacture in the propaganda discourse image of terrorist ISIS «Daesh» via websites
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This study aims to observe and analysis the propaganda discourse image for Daesh, and know how it marketing the fear due to symbols structure, and discover the straight meanings and hidden inspiration, with the ideology that the image presented.
The study is descriptive and qualitative, and the method is analytic survey used semiotic approach.
The most important results of the study refer to:
- Daesh functioning the image in fear manufacture in all it components: the symbol of savageness, body language, color, clothes uniform and professionally shot.
- The indicative meaning of fear promoted by Daesh based of the manufacturing «Holy», and that mean places non-touchable and non-insulted.
- Daesh used in its propagand

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Publication Date
Fri Nov 10 2017
Journal Name
Al–bahith Al–a'alami
The Relation of Results to Objectives of Media Research – an Evaluative: Study of Research of al-Baath al-iilami Journal from 2007 to 2016
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The main idea of this research is that the researcher believes that media research remains useless unless its goals and results are achieved by using the correct scientific tools. The researcher chooses 100 research papers of about 35% of the published ones, 10 of them are excluded because they are outside media. We use a simple and randomized sample including the three departments of media: journalism, television and radio journalism and public relations. The researcher adopts statistical methods such as Fay coefficient, correlation coefficient, Pearson correlation coefficient and straight line equation.
The researcher uses an analytical form followed by analysis of content, them the scale. The results are found in 58 researches, w

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Publication Date
Mon Jan 01 2018
Journal Name
Al–bahith Al–a'alami
The Role of Iraqi TV Satellite Channels in Forming the Attitudes of University Students towards Terror-ism
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            The phenomenon of terrorism is one of the most serious challenges facing the world at present. So this concept has occupied a great deal of interest of researchers and scholars in the relevant disciplines. There is no doubt that the study of the concept of terrorism requires a study of its various aspects. However, this study will be limited to knowing the role of television channels in providing the public with information about terrorist events, the extent to which young people rely on these channels to shape their attitudes towards terrorism issues. This study also seeks the relationship between satellite television channels and terrorism based on the relevant media li

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Publication Date
Sun Apr 01 2018
Journal Name
Al–bahith Al–a'alami
Investment of Propaganda in Al-Rafidain and Al- Sharqiya News Channels: Content Analysis of News Bulletins from 1/12/2016 to 29/2/2016
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The technological developments in the field of communication have witnessed considerable impact in the variables which exist in following up and conveying the events which link it’s meaning to political implications. This makes a number of satellite channels depend on the techniques of propaganda and use them in the news bulletins to achieve political aims and ends related to its formational directives where those channels allotted a considerable time in its programming transmission map to concentrate on the security and political status to complete the image of the informational scene according to the logic of its propaganda and styles in processing news for daily events.The technological developments in the field of communication hav

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Publication Date
Fri Jul 01 2016
Journal Name
Al–bahith Al–a'alami
Semiotics of Sufi Texts- Poets of Al Qasr and Al-Asr journals as a Model
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In a common language based on interpretation and diagnosis in the symbols and signs, the subject of Sufism and artistic semiotics is manifested in the construction and intensity of the reading of the text and the dismantling of its intellectual systems.
The emergence of Sufism in its religious features and the spiritual revelations related to the divine love of life in absolute reality, And images and language in a stream of intellectual and artistic unique and harmonious communicates with the subject of the themes of the Arab literature and its implications, but it is separated by a special entity signals and symbols related to the mysticism and worship.
    The unleashing of the imagination and the diagnosis,

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Publication Date
Thu Oct 01 2015
Journal Name
Al–bahith Al–a'alami
Communicative Applications in the Websites of the Iraqi Political Parties and their Role in Providing Opportunities for Political Participation
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The present study deals with the websites of Iraqi political parties on the internet to identify the effectiveness in providing communicative applications that help audience to participate, express their opinions, their positions, and other aspects reflecting the extent of employing modern technological tools to allow opportunities for political, and democratic participation since the internet has become an effective tool for political communications of political parties. The research sample includes eight political parties. The research concludes that the Iraqi political parties do not employ interactive communication patterns to reflect their interests in communicating with the public, providing opportunities for their participation an

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Publication Date
Sun Mar 06 2022
Journal Name
Al–bahith Al–a'alami
News framing of the Israeli aggression on Gaza in 2021 on i24 Israeli channel.
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The study aimed to identify the news framing on the Israeli Arabic-speaking i24 channel of the Israeli aggression on Gaza -2021 by analyzing the channel’s Program “this evening”. The study used the media survey method, and in its framework, it relied on the content analysis method for the program’s episodes from May 5, 2021 AD until June 4, 2021 AD, with 22 episodes. The study showed the program’s interest in launching the Palestinian resistance’s rockets significantly, followed by the Israeli military operations, and the program’s reliance on correspondents largely as a source of news material related to the aggression. It also proved that a news report and a reporter's report was the most important form of presenting news

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Publication Date
Wed Jan 10 2018
Journal Name
Al–bahith Al–a'alami
Using of digital media and its effect on constructing the value system of Iraqi society (Field study on a sample of the audience for the city of Baghdad model)
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With the great development in the field of the Internet, the talk about the new media and its implications began, And its interactive services have made the future of media material sometimes participating in it and manufacturing it at other times,
the public is seeking information and choosing the appropriate ones, as well as exchanging messages with the sender after what the role of the receiver is just receiving information only.
This study aims to demonstrate the effects of using digital media in various forms and types to construct the value system of Iraqi society through the identification of the following aims:
Identify the most popular digital media for the Iraqi public in their daily lives on the Internet.
Identify

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Publication Date
Sat Jun 04 2022
Journal Name
Al–bahith Al–a'alami
Digital public relations and its role in prioritizing the masses: An analytical study of the United Nations website : (A paper extracted from a PhD dissertation)
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This paper aims to identify how the United Nations works through its website in prioritizing audiences towards international issues، by identifying the digital PR mechanisms used in digital PR contents in prioritizing audiences towards the international issues they deal with. To achieve the objectives of this paper, the researcher used the survey method and content analysis tool with a view to identifying the ranking of international issues on the website of health، peace and security، humanitarian assistance، human rights، women، migrants، refugees and displaced persons، economic development، United Nations affairs، culture and education، environment and climate، sustainable development, and law and crime prevention. One of

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Publication Date
Fri Mar 28 2025
Journal Name
Al–bahith Al–a'alami
Implicit Messaging in Electronic Advertising
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هدف البحث إلى دراسة الأساليب المستخدمة في الإعلانات الإلكترونية الضمنية وكيفية إيصالها إلى ذهن المستهلك بشكل خفي وغير مباشر، وركز البحث على تحليل أنواع هذه الإعلانات وتوظيفها في الفيديوهات المعروضة على منصة يوتيوب، واعتمد البحث المنهج المسحي التحليلي لدراسة عينة مكونة من (237) إعلانًا غير مباشر، عرضت عبر عشر قنوات صنفت ضمن أعلى (500) قناةً وفقًا لتصنيف موقع Social Blade الأمريكي.
من خلال تحليل هذه الإعلانات، توص

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Publication Date
Wed Oct 01 2014
Journal Name
Al–bahith Al–a'alami
The electronic news bulletin of the ministry of higher education and scientific research: A study in the newspapers of: (AL-Taakhi, AL-Zaman, ALAdala,AL-Sabah and Baghdad) for period from 2nd October 2011 to 1st November 2011
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The research aims to know the reverberation of the the electronica news bulletin of the ministry of higher education and scientific research  in the newspapers of: (AL-Taakhi, AL-Zaman, ALAdala,AL-Sabah and Baghdad) for period from 2nd October 2011 to 1st November 2011 to explain its activity and advantage for the other newspapers and to show the importance which the newspapers showed for the study of the news subject in the bulletin, as well as,to show the proportional differences in which the newspapers interested in the subjects of the published news, and to reach to the results which lead us to good conclusions for the service of decision owner and open new horizons for the researchers to expanding in the s

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Publication Date
Sun Sep 28 2025
Journal Name
Al–bahith Al–a'alami
الأغاني الرياضية لمجموعات الألتراس العربية كفضاء للتعبير السياسي: دراسة تحليلية
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الأهداف: سعت هذه الدراسة إلى التعرّف على مضامين الأغاني الرياضية لمجموعات الألتراس العربية، مع التركيز على الطابع السياسي لتلك الأغاني ودورها في التعبير الاجتماعي والسياسي.
المنهجية: اعتمدت الدراسة على تحليل ثماني أغانٍ رياضية ذات طابع سياسي لمجموعات الألتراس في كل من مصر، الجزائر، المغرب، وتونس، وذلك باستخدام تحليل المضمون لاستخراج الفئات المستخلَصة مباشرةً من محتوى الأغاني. 

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Publication Date
Sun Sep 28 2025
Journal Name
Al–bahith Al–a'alami
Levels of Iraqi Public Interest in the Content of Websites Covering the Formation of the Iraqi Government
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الأهداف: تهدف هذه الدراسة إلى الكشف عن طبيعة تناول المواقع الإخبارية الإلكترونية للأخبار المتعلقة بأزمة تشكيل الحكومة العراقية، وتحليل هوية هذه الأخبار، فضلًا عن التعرف على مستوى اهتمام الجمهور العراقي بمتابعة مجريات تشكيل الحكومة، ورصد أبرز الموضوعات التي تحظى باهتمامه. 
المنهجية: اعتمدت الدراسة على المنهج الوصفي التحليلي الذي يركّز على رصد الأخبار المتعلقة بقضية تشكيل الحكومة ال

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Publication Date
Thu Jun 11 2026
Journal Name
Al–bahith Al–a'alami
Evaluation in the Kurdish Media Institutions (A Descriptive Study Survey)
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The importance of evaluation depends on many institutions, whether governmental or private, including media institutions, rely on the list to evaluate the weight of things and appreciation, as well as judging things, achievements, and everything related to the institution is concerned. Because through evaluation, institutions can recognize weaknesses and strengths. It is also an effective tool for management review, through which the institution can review everything related to planning and decision-making, leadership, incentives and other administrative matters.

Therefore, this study attempts to shed light on the evaluation process, its basics and its importance in general and in the Kurdish media institutions as a model in part

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Publication Date
Thu Jun 11 2026
Journal Name
Al–bahith Al–a'alami
Students and Watching Specialized Satellite Channels (Applied Study on a Sample of University of Baghdad’s Students
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This research is one of the public research aimed at identifying the communication habits and the implications of the content on the communication process, especially as the audience of specialized media is often characterized by effectiveness, depth and active in tracking the media message and interaction with its content. It means such audience is a positive, very active, dynamic, and very alert audience driven by his interests and psychological needs to watch specific programs meet his desires.

This satisfaction can only be achieved through the use of specialized media capable of producing programs that will communicate and interact between the ideas you present and this audience.

The phenomenon of specialized satellit

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Publication Date
Sat Oct 01 2022
Journal Name
Al–bahith Al–a'alami
DOMINATION OF CONTENT OVER FORM IS ONE OF THE PROBLEMS OF CHILDREN’S STORIES IN IRAQ
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The stories of children in Iraq during the past two decades have received a number of important scientific studies. Despite tyranny of the historical study method on most of these studies, they have been and still are very important, because they have established a chronicle of this literary style that has been neglected and based not only on the academic level and serious in-depth university studies but also on the enclosed sight that doesn’t consider studied art as an innovation with its specificity and its typical technical components. While many of the public impressions and self-reflections contributed to the dominance of some of the provisions and concepts that were circulated as critical remarks and adopted by som

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Publication Date
Sun Sep 28 2025
Journal Name
Al–bahith Al–a'alami
تحليل محتوى التقارير الصحفية في موقع الجزيرة الإخباري لتمثيل التراث الأثري العراقي المهددة بالخطر: دراسة تحليلية خلال الفترة 2019 – 2024
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الأهداف: تهدف الدراسة إلى تحقيق جملة من الأهداف، من أبرزها: تحديد أهم القضايا المرتبطة بالتراث الأثري العراقي المُهدَّد التي تناولها الموقع خلال الفترة المحددة، والكشف عن الأُطر السردية والمعاني الرمزية المُوظَّفة في تغطية هذه القضايا، وذلك من خلال الإجابة عن التساؤل الرئيس الآتي: ما محتوى التقارير الصحفية الخاصة بتمثيل التراث الأثري العراقي المُهدَّد بالخطر في موقع الجزيرة الإخباري خلال الفتر

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Publication Date
Sat Mar 28 2026
Journal Name
Al–bahith Al–a'alami
الصورة الذهنية للجهاز المركزي للتقييس والسيطرة النوعية لدى جمهوره: دراسة مسحية
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الأهداف: يهدف البحث إلى التعرف على الصورة الذهنية التي يحملها جمهور العملاء وأصحاب المصلحة عن الجهاز المركزي للتقييس والسيطرة النوعية، عن طريق تقييم مستوى أداء الجهاز، ودرجة مصداقيته وشفافيته في التعامل، ومدى كفاءته في الفحص والرقابة، فضلاً عن تحديد أبرز مصادر تشكيل الصورة الذهنية لدى جمهوره.
المنهجية: ينتمي البحث إلى البحوث الوصفية، واعتمد المنهج المسحي لملاءمته لطبيعة الدراسة. واس

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Publication Date
Sat Mar 28 2026
Journal Name
Al–bahith Al–a'alami
دور صورة إيران في تعزيز اتجاهات الإعلاميين إزاء الصراع في الشرق الأوسط
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الأهداف: يهدف البحث إلى الكشف عن دور صورة إيران في المواقع الإلكترونية للقنوات الفضائية العربية في تشكيل وتعزيز اتجاهات الإعلاميين العراقيين تجاه الصراع في الشرق الأوسط، وانطلقت المشكلة البحثية من التساؤل الرئيس الآتي: ما دور صورة إيران في مواقع القنوات الفضائية العربية في تعزيز اتجاهات الإعلاميين العراقيين إزاء الصراع في الشرق الأوسط؟
المنهجية: اعتمد البحث على المنهج الوصفي بأسلوب

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Publication Date
Sat Mar 28 2026
Journal Name
Al–bahith Al–a'alami
المعالجة الصحفية لموضوعات الرياضة النسوية في المواقع الإلكترونية العراقية
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الأهداف: يهدف البحث إلى التعرف على طبيعة المعالجة الصحفية لموضوعات الرياضة النسوية في المواقع الإلكترونية العراقية، مع إبراز الأساليب والفنون الصحفية المستخدمة، وفهم اتجاهات هذه المعالجة، كما يسعى البحث إلى تسليط الضوء على أهمية الإعلام الرقمي في نقل ومناقشة الموضوعات الرياضية النسوية، وتقييم مستوى الاهتمام بها من قبل المواقع الإلكترونية.
المنهجية: اعتمد الباحث المنهج الوصفي التحل

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Publication Date
Sat Mar 28 2026
Journal Name
Al–bahith Al–a'alami
العلاقات العامة الحكومية ودورها في إدارة قضايا الذكاء الاصطناعي: قراءة في أطر الخطاب الاستراتيجي للخطة الوطنية الأمريكية
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الأهداف: يهدف البحث إلى دراسة دور العلاقات العامة الحكومية في إدارة قضايا الذكاء الاصطناعي، مع التركيز على كيفية توجيه الرأي العام العالمي في إطار خطة العمل الأمريكية للذكاء الاصطناعي، وتحليل قدرتها على تحقيق التوازن بين الأبعاد التقنية والاقتصادية والأمنية لهذه التكنولوجيا الحديثة.
المنهجية: اعتمد البحث منهج دراسة الحالة، مستفيدًا من أداة تحليل المحتوى بشكل كمي ونوعي، وقد جرى تحلي

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Publication Date
Sat Mar 28 2026
Journal Name
Al–bahith Al–a'alami
استراتيجيات الترويج الإلكتروني عبر شبكات التواصل الاجتماعي من وجهة نظر المروجين العراقيين: دراسة ميدانية
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الأهداف: يهدف البحث إلى التعرف على استراتيجيات الترويج الإلكتروني التي يعتمدها المروجون العراقيون عبر شبكات التواصل الاجتماعي، وتحليل أبرز التحديات والفرص المرتبطة بهذه الممارسات، فضلًا عن تقييم مدى فاعلية هذه الاستراتيجيات في تحقيق أهداف الحملات الترويجية، مثل جذب الانتباه، وزيادة المبيعات، وبناء العلامة التجارية.
المنهجية: اعتمد الباحث المنهج المسحي في جمع البيانات، باستخدام اس

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Publication Date
Sat Mar 28 2026
Journal Name
Al–bahith Al–a'alami
فاعلية المحتوى الأمني الرقمي في الحد من ترويج المخدرات من وجهة نظر جمهور مدينة كركوك
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الأهداف: يهدف البحث إلى رصد الدور الإعلامي لجهاز الأمن الوطني في العراق من خلال المحتوى الأمني الرقمي، ولا سيما مقاطع الفيديو المنشورة عبر منصات التواصل الاجتماعي، في الحد من ترويج المخدرات، كما يسعى إلى الكشف عن معرفة مدى فاعلية هذا المحتوى بوصفه أداة تأثير في الجمهور، ورصد أنماط تفاعلهم معه، فضلًا عن تقييم نظرتهم تجاهه في إطار نظرية المسؤولية الاجتماعية.
المنهجية: اعتمد الباحث المنه

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Publication Date
Thu Jun 11 2026
Journal Name
Al–bahith Al–a'alami
International Public Relations methods in building the state's image through Cyberspace
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The researcher has studied in his research (International Public Relations methods in building the state's image through Cyberspace)
, analytical study of the Facebook and twitter pages for British foreign office , the role was played by the International Public Relations in building the mental image of British , especially after the new media and internet have became influential role in political life . and became an important tools used by political institutions as ministries of foreign affairs in the twenty: one century .
The researcher identified the problem of this study with the following question:
(what is the role of the International Public Relations in building the mental image of state through Cyberspace)
To answer

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Publication Date
Sun Oct 21 2018
Journal Name
Al–bahith Al–a'alami
The credibility of the official government spokesman to the Iraqi public / Survey Study
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The official spokesperson considered responsible for the transmission of information and communication messages that convey the government’s view on the various political and economic issues that affect the public opinion towards the performance achieved by the various governmental institutions and for the purpose of communicating with the media in a positive and effective manner, a number of institutions in the world in general and in Iraq in particular have nominated a spokesman to coordinate the efforts and the dissemination of news and the preparation of press conferences to contribute to the achievement of a positive and effective level between the government and the media, so this study has tackled to deal with the credibility of

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Publication Date
Fri Nov 10 2017
Journal Name
Al–bahith Al–a'alami
Role of the Iraqi Media Organizations in Promoting The Sense of Citizenship among Iraqi University Youth
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    This study examines the role played by the Iraqi media in promoting the values ​​of citizenship and the dimensions of the various sectors of Iraqi society, an important segment namely university youth section.
 The study intended to identify “the role of the Iraqi media organizations in promoting The sense of citizenship among young Iraqi university”, through: -
1. Identifying the most important Iraqi media, which works to promote the dimensions of citizenship and values.
2. To identify the extent of the contribution of the Iraqi media in promoting citizenship in dimensions (patriotic belonging, legal, political, economic, social, cultural).
The study provided a set of hypotheses, namely:-

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Publication Date
Thu Jun 11 2026
Journal Name
Al–bahith Al–a'alami
SOCIAL RESPONSIBILITY FOR THE EMPLOYMENT OF WOMAN IN SUSTAINABLE DEVELOPMENT DECLARATIONS: (An Analytical Study of Road Advertising in Baghdad)
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Woman is the first target of social advertising, because most of these advertisements are primarily belong to them. This paper which is entitled "Social Responsibility for the Employment of Woman in Sustainable Development Declarations, An Analytical Study of Road Advertising in Baghdad" focuses on the use of woman in advertising. This aspect shows that some people see that advertisement is a mirror to what’s found in society such as woman’s behaviors in her everyday life and so on, while other people see that as long as the public wants those advertisings, they are free to choose what they prefer. They think that the shameful advertisements are natural and unavoidable. These vie

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Publication Date
Sat Sep 30 2023
Journal Name
Al–bahith Al–a'alami
The Palestinian Elite's Use on Digital Diplomacy in the Face of the Israeli Narrative
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This study aims to determine the extent to which Palestinian elites use digital diplomacy to confront the Israeli narrative by exploring the motives for usage, patterns, essential digital diplomatic tools, and achieved satisfactions. The study adopted a survey methodology and employed a questionnaire distributed to a sample of 110 Palestinian political and media elites.
The study arrived at several key findings, including: Palestinian elites allocate a substantial (%67) of their efforts towards employing digital diplomacy as a response to the Israeli narrative. The foremost platforms employed for this purpose are Facebook and Twitter. The primary motivation for utilizing these digital platforms is to present

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Publication Date
Sat Apr 01 2017
Journal Name
Al–bahith Al–a'alami
Palestinian Media Elite Attitudes towards Recording Cinemas in Addressing the Internal Situations: A Field Study
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The follower of the history of cinema in the world notes that cinema started recording one and these films are varied in their subjects, while the life of man was the material of these films to be in a creative artistic style.
If the Palestinian films produced by Palestinian directors do not have an impact on the local, Arab and international levels, this is due to the weakness in several technical fields or with the intention to make them bad or negligence of those who produce these films.
This research deals with the role played by Palestinian films in dealing with the internal situation from the point of view of the Palestinian media elite in terms of their exposure to films and the motives of this exposure and the expectation

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