اصبح مصطلح الصورة الذهنية من المصطلحات الشائعة التي يتزايد استخدامها في المجالات السياسية والإعلامية والعلاقات الدولية اذ اصبح يشكل اهمية كبرى لدى دراسي السلوك الانساني، فقد احتلت دراسة المصادر المتعددة التي يستقي منها الافراد انطباعاتهم عن الاخرين، وتعاظم الدور الذي تلعبه وسائل الاتصال في تدفق الصور عن الشعوب في ظل التطور التكنولوجي الهائل الذي يشهده عالم الاتصال حاليا، والذي يسمى بعصر السموات المفتوحة نظراً لتعدد مصادر المعلومات وتزايد الانفتاح على العالم الخارجي. وتزداد اهمية الدور الذي تلعبه وسائل الاتصال في تكوين الصورة الذهنية لدى الافراد عن دول وشعوب العالم الاخرى مع قلة فرص الافراد في الاحتكاك والسفر الى هذه الدول ، والاحاطة بما يجري في أراضيها، ان المنظمات والمؤسسات بل والشخصيات لا تسطيع العمل في مناخ جيد يمكنها من تحقيق مصالحها واداء دورها، الا اذا كانت صورتها الذهنية لدى الجماهير ايجابية، حيث تتفهم الجماهير دورها، وتقبل على التعاون معها، اي ان هذه القطاعات تعمل في اطار الصورة الذهنية المنطبعة عنها في اذهان الجماهير التي تتعامل معها، لذلك تسعى المنظمات والمؤسسات والدول الى بناء صورة ايجابية لها في اذهان الجمهور مستعينة بوسائل الإعلام التي أصبح لها دور كبير في بناء الصورة الذهنية. وتأتي اهمية الدراسة بعد التغيير الذي طال المجتمع العراقي بعد الاحتلال الامريكي للعراق ومحاولة الولايات المتحدة الأمريكية بناء صورة ايجابية لها عن طريق الممارسات التي حاولت رسم هذه الصورة عن طريقها ومحاولة تبرير احتلال العراق من اجل تحريره ونشر الديمقراطية.وتخليص الشعب العراقي من نظام دكتاتوري يشكل تهديداً دائماً لجيرانه من العرب وغير العرب فضلا على ما يشكله من تهديد للامن والسلام العالمي بامتلاكه اسلحة الدمار الشامل. وتاتي هذه الدراسة في سياق التعرف على صورة الولايات المتحدة لدى طلبة الجامعات العراقية وقياس الصورة التي يحملها طلبة الجامعات العراقية عن الولايات المتحدة الامريكية، وما الصورة التي يحملها الطلبة عنها ومصادر تكوينها. وتحقيقا لاغراض الدراسة فقد قسمت الاطروحة الى خمسة فصول تناول الفصل الاول منهجية البحث الذي تضمن مشكلة البحث واهميتها واهدافها وتحديد المنهج المستخدم والدراسات السابقة، اما الفصل الثاني فقد تناول الصورة الذهنية وتضمن ثلاثة مباحث تضمن المبحث الاول مفهوم الصورة الذهنية وخصائصها وسماتها وانواع الصور وابعاد الصورة وتضمن المبحث الثاني دوروسائل الإعلام في تشكيل الصورة وتضمن المبحث الثالث الصورة النمطية وخصائصها ونقاط التقائها واختلافها مع الصورة الذهنية، ، وتناول الفصل الثالث العلاقات العراقية الامريكية من 1989-2003 واحتلال العراق، وتناول الفصل الرابع الاجراءات المنهجية للدراسة الميدانية وتضمن تحديد مجالات الدراسية وخطوات بناء المقياس وصدقه وثباته وتميزُهُ وتحديد عينة البحث والوسائل الاحصائية المستخدمة في الدراسة، وتناول الفصل الخامس تحليل جداول العينة والاستنتاجات والتوصيات.
The study aims to build a water quality index that fits the Iraqi aquatic systems and reflects the environmental reality of Iraqi water. The developed Iraqi Water Quality Index (IQWQI) includes physical and chemical components. To build the IQWQI, Delphi method was used to communicate with local and global experts in water quality indices for their opinion regarding the best and most important parameter we can use in building the index and the established weight of each parameter. From the data obtained in this study, 70% were used for building the model and 30% for evaluating the model. Multiple scenarios were applied to the model inputs to study the effects of increasing parameters. The model was built 4 by 4 until it reached 17 parame
... Show MorePurpose: This research seeks to provide a point of view based on the creation of sustainable value to the customer of the banks in the context of total quality management and relationship marketing. It aims to develop a model to measure the value of sustainable customer peduncular under total quality management PAL (administrative leadership, involvement of employees, continuous improvement, process improvement, staff training), through the mediation of relationship marketing and objective dimensions (administrative leadership, involvement of employees, continuous improvement, improving processes , staff training), and to explore any of the variables and dimensions more influential in the creation of sustainable value to the cust
... Show MoreThe capital in the bank is the important element in establishing it, because it maintains the banking sector in the event of exposure to losses or risks In addition to contributing to the provision of liquidity And protection of depositors' money from potential and unexpected losses. There is also a relationship between the prices of shares and the indicators of the durability of the capital owned, considering that the shares are the components of the bank capital The study limited the indicators of capital to assets and capital to deposits, capital to loans and financial investments Where the most important conclusions are the damage to the detriment of shareholders in contrast to the depositors in the case of increasing the propo
... Show MoreDocumentary Credit passes through many practical phases starting from Opening credit and matching documents and payment of the amount of credit……etc. It is worthy to mention that there are several aspects that are varied and differed from Bank to another one which can offer Competitive Advantage for the bank …This will be shown in this research.
For the purpose of achieving the objective of this research within the theoretical aspect, the researcher had seen and briefed several books and researches which are mainly related to the subject of the research.
As for the practical aspect, has included Questionnaire which included many questions that are fit and suitable to the hypotheses.
Research sample has
... Show MoreThis study aimed to identidy the role of a professional social worker practice specialist in the field of social care for Corona patients, in light of some demographic variables such as (gender, marital status, economic status,), through a field study at the Iraqi Ministry of Social Affairs. A random sample of (50) social workers in the Iraqi Ministry of Social Affairs in various places affiliated with the ministry was chosen. a questionnaire developed by the researcher about the role of the social worker in the field of social care for Corona patients was administered to the study sample to collect the needed data. The results showed that there is a positive statistically significant correlation relationship at the level (0.01) between
... Show MoreThe study aims at investigating the quality of internal auditing and its impact on nature, timing, and procedures of external audit, based on international auditing standards, in particular ISA (610). The standard ISA (610) requires the external auditors to assess independence, the scope of internal audit unit, competence, and due professional care of internal auditors as indicators that reflect the quality of internal audit performance before deciding to rely on internal auditors.
The sample of this study consisted of external auditors in Iraqi Solidary Companies for Auditing. A questionnaire was distributed to them via e-mail
... Show MoreThe research aimed to test the effect of independent variables career plateaus and workaholism on employees loyalty through the influence of the mediator variable organizational socialization. Descriptive approach with survey style on a sample of managers and executives in the Iraqi Drilling Company in Basra's (123) employees. The most important findings of the research are: the existence of a significant effect of the independent variables career plateaus and workaholism in employees loyalty by having a mediator variable organizational socialization and introduced numerical from recommendations. &nbs
... Show MoreAbstract:
The research aims to monitor the image of the man in the group (The Cart and the Rain) by the storyteller (Badiaa Amin); With the aim of highlighting an aspect of feminist writing, especially with regard to the relationship of women to men, and determining the form adopted by the storyteller in drawing the features of men.
The research used the descriptive-analytical method in the space of its textual formation, which aims to stand on the text and deconstruct its narrative significance. To provide a comprehensive picture of it.
Three images of the man appeared in the group's stories, represented by (the authoritarian, the negative, and the positive), and the image of the authoritarian ma
... Show MoreSports management is a fundamental pillar that supports sports institutions and plays a pivotal role in achieving advanced levels of success in talent development. The Talent Development Project is one of the key strategic initiatives of the Ministry of Youth and Sports. This study compares department heads with effective managerial competence to those with ineffective competence to highlight differences in performance quality. Through this comparison, the urgent need to assess the administrative performance skills of the heads of sports talent departments becomes evident, particularly their ability to lead and manage the Sports Talent Development Project. The objective is to identify strengths and weaknesses, establish a clear framework fo
... Show MoreThe continuous pressure of work and daily life and the increasing financial and social stress that Iraqi women are experiencing (both inside and outside Iraq) is one of the main causes of anxiety, particularly in those of working class women. This group of women carry the burden of carrying out multiple roles and responsibilities at the same time. All this collectively make them more prone to developing anxiety compared to men. In addition, the physiological and psychological nature of women, as females, on top of the other roles in life, like being a wife or mother or daughter or sister, all add extra pressure on women especially for those who are considered as productive working individuals in the society. In order to study the relatio
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