اصبح مصطلح الصورة الذهنية من المصطلحات الشائعة التي يتزايد استخدامها في المجالات السياسية والإعلامية والعلاقات الدولية اذ اصبح يشكل اهمية كبرى لدى دراسي السلوك الانساني، فقد احتلت دراسة المصادر المتعددة التي يستقي منها الافراد انطباعاتهم عن الاخرين، وتعاظم الدور الذي تلعبه وسائل الاتصال في تدفق الصور عن الشعوب في ظل التطور التكنولوجي الهائل الذي يشهده عالم الاتصال حاليا، والذي يسمى بعصر السموات المفتوحة نظراً لتعدد مصادر المعلومات وتزايد الانفتاح على العالم الخارجي. وتزداد اهمية الدور الذي تلعبه وسائل الاتصال في تكوين الصورة الذهنية لدى الافراد عن دول وشعوب العالم الاخرى مع قلة فرص الافراد في الاحتكاك والسفر الى هذه الدول ، والاحاطة بما يجري في أراضيها، ان المنظمات والمؤسسات بل والشخصيات لا تسطيع العمل في مناخ جيد يمكنها من تحقيق مصالحها واداء دورها، الا اذا كانت صورتها الذهنية لدى الجماهير ايجابية، حيث تتفهم الجماهير دورها، وتقبل على التعاون معها، اي ان هذه القطاعات تعمل في اطار الصورة الذهنية المنطبعة عنها في اذهان الجماهير التي تتعامل معها، لذلك تسعى المنظمات والمؤسسات والدول الى بناء صورة ايجابية لها في اذهان الجمهور مستعينة بوسائل الإعلام التي أصبح لها دور كبير في بناء الصورة الذهنية. وتأتي اهمية الدراسة بعد التغيير الذي طال المجتمع العراقي بعد الاحتلال الامريكي للعراق ومحاولة الولايات المتحدة الأمريكية بناء صورة ايجابية لها عن طريق الممارسات التي حاولت رسم هذه الصورة عن طريقها ومحاولة تبرير احتلال العراق من اجل تحريره ونشر الديمقراطية.وتخليص الشعب العراقي من نظام دكتاتوري يشكل تهديداً دائماً لجيرانه من العرب وغير العرب فضلا على ما يشكله من تهديد للامن والسلام العالمي بامتلاكه اسلحة الدمار الشامل. وتاتي هذه الدراسة في سياق التعرف على صورة الولايات المتحدة لدى طلبة الجامعات العراقية وقياس الصورة التي يحملها طلبة الجامعات العراقية عن الولايات المتحدة الامريكية، وما الصورة التي يحملها الطلبة عنها ومصادر تكوينها. وتحقيقا لاغراض الدراسة فقد قسمت الاطروحة الى خمسة فصول تناول الفصل الاول منهجية البحث الذي تضمن مشكلة البحث واهميتها واهدافها وتحديد المنهج المستخدم والدراسات السابقة، اما الفصل الثاني فقد تناول الصورة الذهنية وتضمن ثلاثة مباحث تضمن المبحث الاول مفهوم الصورة الذهنية وخصائصها وسماتها وانواع الصور وابعاد الصورة وتضمن المبحث الثاني دوروسائل الإعلام في تشكيل الصورة وتضمن المبحث الثالث الصورة النمطية وخصائصها ونقاط التقائها واختلافها مع الصورة الذهنية، ، وتناول الفصل الثالث العلاقات العراقية الامريكية من 1989-2003 واحتلال العراق، وتناول الفصل الرابع الاجراءات المنهجية للدراسة الميدانية وتضمن تحديد مجالات الدراسية وخطوات بناء المقياس وصدقه وثباته وتميزُهُ وتحديد عينة البحث والوسائل الاحصائية المستخدمة في الدراسة، وتناول الفصل الخامس تحليل جداول العينة والاستنتاجات والتوصيات.
Discussed the research variables are important, privatization options and strategic analysis of the external environment, and that the purpose of the research is the trade-off between privatization options and choose the most appropriate alternative in proportion to the external environment, the research aims to determine the privatization the most appropriate option for companies and public contracting, showing the importance of the study provide the privatization of public companies as a strategy can all its way public sector organizations from the transfer of work practices or private sector organizations and mechanisms to it as contributing to improving the level of skills Develop the current and future level of performance,
... Show MoreGod Almighty singled out Arab nation to carry divine messages، and make them the land of Iraq to store the soil prophets and apostles and grandchildren of Al al-Bayt، peace be upon them as they were and are still a beacon for people، Shrines and monuments and flags، frequented by science students from various walks of life، were are shrines representing the name of Iraq by the private and the nation of Islam in general، sung by the preacher and artist and writer
Abstract
The research aims at the relationship between Servant leadership dimensions test as an independent variable and an organizational trust as a variable dependent. Thus it was necessary to answer the following question: Is there a correlation relationship and impact between Servant leadership dimensions and organizational trust? To investigate the contents of the answer, the researcher selected a group of employees in Oil Products Distribution Company / Baghdad. The researcher adopted the analytical descriptive approach in completing his research which dealt with a random sample of (190) individuals representing the research society out of the total number of (376) person from the middle and high Leaders. Depending
... Show MoreThis study tests the effect of a large number of independent variables that control the growth of the total productivity, which amounted to 112 variables, gathered from what is mentioned in the specialized theoretical and applied literature. The data for these variables were taken from global reports of sound international organizations and reliable databases covering the period 1991-2016. The data of the dependent variable, the growth of the total factor productivity, were taken from the database of the world development indicators. The study covered 61 countries for which data were available. The study included three regression models to explain
... Show MoreThe aim of this research is to measure and analyze the gap between the actual reality and the requirements of the environmental management system in the middle refineries company/refinery cycle according to ISO14001: 2015, as well as to measure the availability of a clean production strategy and test the relationship and impact between the availability of the requirements of the standard and a clean production strategy for the actual reality in the company.
The research problem was determined by the extent to which the requirements of the environmental management system are applied according to ISO14001: 2015 in the middle refineries company? To what extent are the required clean production strategies ava
... Show MoreDie vorliegende Forschung erklärt ein sprachliches Phänomen im Deutschen und Arabischen, dessen Aspekte die Grund-Folge-Relation (Kausalität) im Allgemeinen sowie den wirkungslosen Gegengrund (Konzessivität) im Besonderen behandeln.
In diesem Kontext wird der Unterschied der verschiedenartigen Gründe der Kausalität im Deutschen, wie wirklicher Grund (kausal), möglicher Grund (konditional) und wirkungsloser bzw. unzureichender Gegengrund (konzessiv) gezeigt.
Die theoretischen Darlegungen der konzessiven Ausdrucksmittel in dieser Forschungsarbeit werden durch diverse praktische Beispiele aus der deutschen und arabischen Literatur fundamentiert.
Das Hauptziel dieser For
... Show MoreThe research study of the possibility of the application of the quality management system under the international standard ISO ISO9001: 2008 in the station project Rustumiya wastewater treatment of the Department of SEWER BAGHDAD - Baghdad MOREALITY as the first step in the right direction towards the implementation of total quality management (TQM), and the research Find the gap between the international standard and the quality system used in the organization surveyed through the use of checklists to analyze the gap, the checklist have included (191) items distributed on five basic requirements, according to the appearance in the international standard, namely, (quality management system, management responsibility, resource man
... Show MoreThe research aims to answer the questions that revolve in the mind of mankind about how to create creation, how it existed prior to creation, who created existence, and the characteristics of that presence. The researcher also wanted to show that the culture of Imam Ali (peace be upon him) In the book of Adam, peace be upon him, God has punished Adam (peace be upon him) for not having sinned. Because his wife is the one who fed him the fruit of the tree, and this is contrary to what was stated in the sermon of Imam (peace be upon him) who Z Adam (peace be upon him) is the one who trusted Satan and Gwighth.We note that the approach of the rhetoric has pointed to the creation of angels and did not refer to the creation of Eve and the class
... Show MoreThis research –paper tack les some of matters relating to marriageability of the young man who has not attained discretion. the aim of this study is to highlight the religious precepts concerned. the religious missive to this effect reads; ''all praise be to Allah ,lord of the world ;I witness that there is no god but Allah, the sole and only, to him all creation is attributed. He taught man with pen, and all that he does not know, so exalted is he, and I witness that Mohammed is his servant and messenger, the master of all messengers and the seal of all prophets who was entrusted with a message of march to all mankind. May the blessings of Allah be to him, his household and companions. Until the day of Judgement. "this missive i
... Show MoreBaghdad (the capital of the Abbasid Caliphate, and his legacy oldest civilizations in history, with glory ethyl). 1. benediction this city landmarks archaeological evidence of their own Kkabbab mosques and forms gates and (Aelchenachel) 2, which adorn the walls of buildings and Chaababeckha high and palm trees, all these vocabulary inspired artists embody Baghdad warmest dissolved in their artwork and all those who lived and grew up in Baghdad embodied in his memory for the nights Beauties and their lights and Hoa_khasha. Ceramic Arts art one who embodied the most important symbols that represent the beauty and credited with Baghdad. And many Iraqis potters inspired single Baghdadi in their work, notably ceramists late arrows Saudi which
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