اصبح مصطلح الصورة الذهنية من المصطلحات الشائعة التي يتزايد استخدامها في المجالات السياسية والإعلامية والعلاقات الدولية اذ اصبح يشكل اهمية كبرى لدى دراسي السلوك الانساني، فقد احتلت دراسة المصادر المتعددة التي يستقي منها الافراد انطباعاتهم عن الاخرين، وتعاظم الدور الذي تلعبه وسائل الاتصال في تدفق الصور عن الشعوب في ظل التطور التكنولوجي الهائل الذي يشهده عالم الاتصال حاليا، والذي يسمى بعصر السموات المفتوحة نظراً لتعدد مصادر المعلومات وتزايد الانفتاح على العالم الخارجي. وتزداد اهمية الدور الذي تلعبه وسائل الاتصال في تكوين الصورة الذهنية لدى الافراد عن دول وشعوب العالم الاخرى مع قلة فرص الافراد في الاحتكاك والسفر الى هذه الدول ، والاحاطة بما يجري في أراضيها، ان المنظمات والمؤسسات بل والشخصيات لا تسطيع العمل في مناخ جيد يمكنها من تحقيق مصالحها واداء دورها، الا اذا كانت صورتها الذهنية لدى الجماهير ايجابية، حيث تتفهم الجماهير دورها، وتقبل على التعاون معها، اي ان هذه القطاعات تعمل في اطار الصورة الذهنية المنطبعة عنها في اذهان الجماهير التي تتعامل معها، لذلك تسعى المنظمات والمؤسسات والدول الى بناء صورة ايجابية لها في اذهان الجمهور مستعينة بوسائل الإعلام التي أصبح لها دور كبير في بناء الصورة الذهنية. وتأتي اهمية الدراسة بعد التغيير الذي طال المجتمع العراقي بعد الاحتلال الامريكي للعراق ومحاولة الولايات المتحدة الأمريكية بناء صورة ايجابية لها عن طريق الممارسات التي حاولت رسم هذه الصورة عن طريقها ومحاولة تبرير احتلال العراق من اجل تحريره ونشر الديمقراطية.وتخليص الشعب العراقي من نظام دكتاتوري يشكل تهديداً دائماً لجيرانه من العرب وغير العرب فضلا على ما يشكله من تهديد للامن والسلام العالمي بامتلاكه اسلحة الدمار الشامل. وتاتي هذه الدراسة في سياق التعرف على صورة الولايات المتحدة لدى طلبة الجامعات العراقية وقياس الصورة التي يحملها طلبة الجامعات العراقية عن الولايات المتحدة الامريكية، وما الصورة التي يحملها الطلبة عنها ومصادر تكوينها. وتحقيقا لاغراض الدراسة فقد قسمت الاطروحة الى خمسة فصول تناول الفصل الاول منهجية البحث الذي تضمن مشكلة البحث واهميتها واهدافها وتحديد المنهج المستخدم والدراسات السابقة، اما الفصل الثاني فقد تناول الصورة الذهنية وتضمن ثلاثة مباحث تضمن المبحث الاول مفهوم الصورة الذهنية وخصائصها وسماتها وانواع الصور وابعاد الصورة وتضمن المبحث الثاني دوروسائل الإعلام في تشكيل الصورة وتضمن المبحث الثالث الصورة النمطية وخصائصها ونقاط التقائها واختلافها مع الصورة الذهنية، ، وتناول الفصل الثالث العلاقات العراقية الامريكية من 1989-2003 واحتلال العراق، وتناول الفصل الرابع الاجراءات المنهجية للدراسة الميدانية وتضمن تحديد مجالات الدراسية وخطوات بناء المقياس وصدقه وثباته وتميزُهُ وتحديد عينة البحث والوسائل الاحصائية المستخدمة في الدراسة، وتناول الفصل الخامس تحليل جداول العينة والاستنتاجات والتوصيات.
After 2003 Iraq witnessed a rapid development in the number and kind of non-governmental organizations in addition to the increase in their sources.A lot of obstacles and constraints hinder the development of the said organizations and one of the most important and prominent obstacles is their administrative and accounting structure that affect directly on the existence, continuity and survival of these organizations.This research discussed the concept the non-governmental organizations and reaching the assessment of internal control System in these organizations. Therefore, the researcher has assessed the internal control System applied National Olympic Committee of Iraq. The study showed vulnerabilities in the internal control the said
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The research has discussed the public relations as dependent variable of its branch dimensions( confidence , commitment, control and satisfaction ) and the governmental service quality as independent variable of its branch dimensions (response, dependency, emphasis, tangibility and sympathy), and the research problem has represented by weakness of service quality presented to the customers dealing with company, which is observed via field co-existence of the researcher, where he observe that the quality presented in the company services, are inappropriate with the customers expectations level, also there is weakness of attention and recognition by the
This research seeks to identify the dimensions of the development of staff performance (training ', incentives, management skills) and its impact on the settlement of compensatory claims adopted in the current research in the Iraqi insurance company،This research aims to highlight the role of developing insurance company’s workers’ performance in settling insurance compensation, and to check this process, the research was applied in the general Iraqi insurance company as it considered as the research community, and a sample was taken from this community that represented by company’s insurance department workers or by collecting actual data that is related to the research’s sample, in addition to the financial compensation data.<
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The study aims to clarify the impact of the adoption of the International Financial Reporting Standard (IFRS16) on lease contracts in the General Iraqi Insurance Company on the financial statements, and thus the impact on financial ratios and indicators, Since the financial reporting standard considers lease contracts as an asset called the right to use the asset and is offset by a liability, this changes the way the financial statements are presented, with an addition to both the asset and liability sides. In order to show the extent to which the adoption of the standard reflects on the financial performance
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The aim of the research is to measure the effect of changing the exchange rate on bank loans, and in order to achieve this goal, the (official exchange rate) was chosen as an independent variable and its effect was studied on the dependent variable, which is bank credit. Commercial Gulf, Baghdad, A Shore International for Investment (and the financial indicators (growth rate of loans) and the statistical program (Eviews 12) were used to measure the impact of the exchange rate change on the bank credit of banks, the research sample for the period 2012-2022, and the research reached a group Among the conclusions, the most important of which is that the
... Show MoreThe problem of the research lies in the lack of standard levels for modern administration as a guide for evaluating weaknesses and strengths as well as finding solutions. The aim of the research lies in identifying standard levels for modern administration in Iraqi central Olympic committee and international federations. The subjects were (24) Olympic committee' federations. All procedures were standardized to fit our modern administration work. The data was collected and treated using proper statistical operations. The researcher concluded standard levels for modern administration in international federation of the Iraqi Olympic committee, in addition to that he concluded that most administrations levels ranged within four levels (good, fa
... Show MoreTraining has occupied a leading position in a large number of developed and developing countries alike in order to develop the skills of workers in line with the changes and developments of the era, including monitoring compliance in banks, which is one of the most important jobs in banking work to trailing and monitor the bank’s compliance with laws, regulations and instructions in order to achieve its goals Therefore, the problem of this research focuses on the following question: What is the role of training in enhancing banking compliance at the present time? In order to clarify the relationship between the main and sub-research variables, two main hypotheses and three sub-hypotheses were formulated for each hypothesis, and t
... Show MoreThe aim of the research is to diagnose the nature of the relationship between the dimensions of organizational immunity with its dimensions represented by (organizational memory, organizational DNA, organizational learning) in enhancing the strategic capabilities of the company with its dimensions represented by (marketing capabilities, administrative capabilities, technological capabilities, creative capabilities), and the degree of arrangement of those dimensions According to priority, as well as revealing the differences in the respondents’ response to the two variables according to the personal and functional variables, and the importance of the expected results, the researchers adopted the questionnaire as a tool for collecting da
... Show MoreThe research aims to analysis of the current financial crisis in Iraq through knowing its causes and then propose some solutions that help in remedy the crisis and that on the level of expenditures and revenues, and has been relying on the Federal general budget law of the Republic of Iraq for the fiscal year 2016 to obtain the necessary data in respect of the current expenditures and revenues which necessary to achieve the objective of the research , and through the research results has been reached to a set of conclusions which the most important of them that causes of the current financial crisis in Iraq , mainly belonging to increased expenditures and especially the current ones and the lack of revenues , especially non-oil o
... Show MoreThe researcher highlighted the general budget in Iraq for the period (2003-2018) facing the challenges of administrative and financial corruption, in addition to the fluctuations in oil prices, the repercussions and many problems suffered and will suffer the Iraqi government in the process of preparing the general budget of the state and weak contribution of the agricultural and industrial sectors and other economic sectors and neglect altogether, oil has become the main supplier in funding Iraq's budget after 2003, and the impact on the unemployment rates in Iraq, which recorded fluctuating rates and then increased during the period (2012-2018) to achieve this, an inductive method was adopted, using theoretical and descriptive a
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