Viral Marketing
Celebrity Marketing
Brand Pushers
Bait-and-tease Marketing
Video Games
Marketing
Marketing in Music
Marketing in Art
Marketing through Social Responsibility.
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Stealth marketing is considered as one of the contemporary issues that researchers have begun
to explore as a current understanding. It is the marketing approach used by organizations to
promote their products and services to the public in implicit and indirect manner. In this article,
the concept of stealth marketing will be discussed throw its advantages and disadvantages. In
addition, the different techniques of stealth marketing have been discussed including: viral
marketing, celebrity marketing, brand pushers, bait-and-tease marketing, video games
marketing, and marketing in music. Furthermore, a new technique of marketing entitled
“Marketing through social responsibility” has been added and discussed according to the
themes in the
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