تعد أنشطة العلاقات العامة تمثل جانباً مهماً من جوانب عمل المؤسسات بشكل عام في الوقت الحاضر، وتأخذ خصوصية أكثر في المنظمات الحكومية، بسبب الأعباء الضخمة والمسؤوليات العديدة تجاه أفراد المجتمع، وقد اهتمت الدول المتقدمة والنامية على حد سواء بهذا النشاط. إن أنشطة العلاقات العامة تؤدي دوراً هاماً في تسهيل عملية الاتصال وتحقيق الفهم المتبادل وتوطيد العلاقة بين الطرفين – المؤسسة والجمهور – وللعلاقات العامة دور مؤثر وكبير في عالمنا المعاصر الذي أصبح عالم مؤسسات جعل من الضرورة إن تحتاج هذه المؤسسات إلى إدارات علاقات عامة قادرة على ترجمة أنشطتها، وأفكارها، ومشاريعها، وخدماتها إلى نشاط اتصالي موجه نحو الجمهور. لقد أصبحت العلاقات العامة بأنشطتها الاتصالية (الإعلام - الإعلان – الدعاية – التسويق) تمثل نشاطاً اتصالياً مهماً، وحيوياً، وجوهرياً في حياة المؤسسات المختلفة وعاملاً رئيساً من عوامل كفاءتها وفاعليتها، وهي بنشاطاتها تساعد الإدارة العليا للمؤسسات على معرفة ما يدور حولها عن طريق الاتصال الدائم والمستمر بالجماهير المختلفة، ومن ثم تمكين المؤسسات من اتخاذ القرارات الصائبة والصحيحة إزاء هذه الجماهير.. إن المؤسسات الدينية التي يمثل الدين أساس عملها لها دورها الفاعل والخطير في أي مجموعة إنسانية، وان الدين له خدماته الكثيرة وفوائده الجمة التي يؤديها للمجتمع في مختلف العصور والأزمان وجميع البقاع والأقطار، ولو لا وجود الدين وما يؤديه من خدمات لهلكت هذه المجتمعات وتفشت فيها الفوضى وساء الاضطراب وتهدم المجتمع وانهار كيانه. إن أهمية الدين في المجتمع وبالذات المجتمع العراقي ولاسيما بعد التغير السياسي الذي حصل في العراق وتشكيل دواوين الأوقاف الدينية الثلاث (ديوان الوقف السني – ديوان الوقف الشيعي – ديوان أوقاف المسيحيين والديانات الأخرى) والتي تشكل بدورها مؤسسات دينية حكومية ومع ازدياد نشاط هذه المؤسسات المتمثلة بتقديم خدماتها والتي تهدف إلى التوعية الدينية والتثقيف والإرشاد والتوجيه الديني والإقناع الفكري، والتذكير بأهمية الوعي الديني للإنسان والتعايش السلمي بين أبناء المجتمع الواحد (العراقي) وسعي هذه المؤسسات إلى توحيد مضمون الخطاب الديني الذي يعمل على وحدة أبناء المجتمع العراقي، لذلك زادت الجماهير التي تتعامل معها، وكل ذلك أدى إلى ظهور الحاجة إلى إدارات علاقات عامة ناجحة تمارس أنشطتها الاتصالية المختلفة، وتعمل على توطيد العلاقة بين هذه المؤسسات والجماهير المرتبطة بها وجماهير أبناء المجتمع العراقي عامة. وعلى هذا الأساس تتضح أهمية هذا البحث من تناوله موضوع العلاقات العامة في المؤسسات الدينية العراقية، والاطلاع على واقع نشاطات العلاقات العامة في دواوين الأوقاف الدينية في العراق لمعرفة أنشطتها الاتصالية، ومدى ممارستها وما حققته من فائدة للمؤسسة وللجمهور. وانطلاقاً من أهمية العلاقات العامة وأنشطتها ولاسيما الأنشطة الاتصالية في المؤسسات الدينية وما تحمله هذه المؤسسات من رسالة لأداء دورها الفعّال والايجابي في المجتمع العراقي فقد اختار الباحث موضوع بحثه الأنشطة ا لاتصالية للعلاقات العامة في المؤسسات الدينية العراقية دراسة تحليلية في الإصدارات لصحفيةا في دواوين الأوقاف الدينية للمدة من (1 /12 / 2009م - 30 / 6 / 2010م ).
Importance of the research:
The importance of any educational or scientific research through its intellectual arena of facts supply the individual and society, Supports Knowledge and Science Group, which raised will be locked in these topics in the future.
This research seeks to shed light on the image and the role of women and men in the books of the Arabic language in primary education (primary), To illustrate the negative effects of the phenomenon of sexism in textbooks, And its negative impact on emerging, And stay away as much as possible about the distinction between the sexes in the roles and qualities in textbooks traditional stereotypes and remove that put both sexes templates hinder the development of the individual and t
This research aims to determine the extent of the contribution of organizational downsizing strategies to enhance the health of the researched organization represented by the Directorate of Education in Nineveh, and to achieve this goal, the study provided a simplified intellectual framework for the most important topics covered by writers and researchers for search variables, reinforced by an applied analytical framework for the opinions of (79) individuals responsible for the researched organization. The research adopted organizational downsizing as an independent variable that includes three dimensions represented by (reduction of human resources, job redesign, systemic strategy), while the organizational health represented th
... Show MoreOur research sheds light on one of the most important aspects of David Grossman's play, "Ricky's Garden, גן ריקי " which is characterized by its realistic portrayal of characters. Grossman gradually moves towards the inner awareness of his characters, expressing their emotions and thoughts through conversations and emotional conflicts, referring to their past and rooted background. Grossman transformed the main subject of his play (psychological depth) into a presentation and arrangement of all the elements of the play in a way that expresses emotional nature more powerfully by each child in the garden. This is reflected in their actions and words, making Grossman's works suitable for study and always of interest to specialized resear
... Show MoreThe research seeks to achieve its goal of demonstrating the impact of applying banking governance variables on the financial performance of Islamic banks, and the independent research variables are represented by (X) by (the number of independent members in the board (X1), the number of directors in the board (X2), the number of committees emanating from the board ( X3), the percentage of shares owned by major shareholders in the board (X4), the number of members of the Sharia supervisory board (X5)), and the dependent variable (Y) is represented by (rate of return on assets (Y1), rate of return on equity (Y2)).
The research sample included (4) Islamic banks, namely (Iraqi Islamic Bank, National Islamic Bank, Jihan Islamic Bank,
... Show MoreThe current research seek to known the strategic planning for the taxes and its important , and its effect upon the investment , and this research was be in the general board of taxes, and the economical directorate of the ministry of finance , therefore this research started from the problem below:
- What level of the important and type of the research changeable of the research ( the strategic planning for the taxes and investment) in the research organization ?
- Is there any relation of the join and effect of the changeable of the research (the strategic planning for the taxes and investment)in the research organization ?
Therefore this research depended a hypotheti
... Show MoreAim of the Study: The paper aims at identifying the extent of the role of strategic leadership represented by its four dimensions (administrative, transformational, political, moral) in fulfilling the requirements of university governance (Context, message and Goal, Management orientation, Independence, Issue, Sharing)
Methodology: A survey is applied to (107) members of the teaching staff at the college of Administration and Economics/ University of Mosul. To achieve the goals of the study, the researcher makes use of a number of tools such as: questionnaire, statistical tools and methods (repetitions, perce
... Show MoreThe research discusses one of the most critical issues of corporate finance which is related to asset utilization efficiency. Researchers used internal growth rate as independent variable (Proxy of asset utilization efficiency) and sustainable growth rate-dependent variable (proxy of stockholders wealth). According to these two variables, researchers formulate major hypotheses (There is no significant effect of internal growth rate on sustainable growth rate), as well as two sub-hypotheses, examine the components of major variables. Sample of Iraqi industrial companies which listed in the Iraqi stock exchange selected to test and examine main hypotheses. Result of simple and multiple regressions explain there is a significant effect of i
... Show MoreThis study aimed to know the impact of the capital structure measured by the ratio of financing to short-term capital and the ratio of financing to long-term capital on the profitability of companies, as measured by the rate of return on assets and the rate of return on equity. The study was applied to industrial sector companies listed in the Iraq Stock Exchange. The financial number of (14) companies, and (4) companies were selected that met the conditions for selecting the study sample. The study methodology relies on the analytical method as it is more appropriate to the nature, scope and objectives of the study, and the ready-made statistical program "SPSS" will be used to analyze the relationships and influence between the
... Show MoreAbstract :
The aim of the study is to diagnose the level and nature of the relationship between cognitive interactions, cognitive ignorance and the achievement of strategic excellence). The aim of this is to explore theoretical philosophy and intellectual implications of these variables, and, then test the correlation and impact relationships and their feasibility in the application environment, which was formed from the seven directorates in the Ministry of Education. The sample of the study was determined by the directors, their assistants, and the department directors. The sample number is (130). The importance of the study is to come out with a philosophical basis for the nature of the variables, based on an app
... Show MoreThe aim of this study is know the five leadership practices according to the theory of network of leadership by Black and Mouton for the presidents of the Taxation General Board from their prospective, that is through answering the questionnaire questions. To achieving the objectives of this study, the researcher organized a questionnaire form as a main instrument for data collection. It includes (30) items distributed into five leadership practices according to the theory of network of leadership. Each one is subdivided into (6) questions.
The questionnaire was distributed to the presidents of the Taxation General Board of (14). The researcher used the SPSS program to analyses the answers. Through the answers, h
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