This mixed method research analyses urban heritage and identity management concerning Karbala, and important spiritual and historical center. Homing in on particular spatial issues germane to Muharram’s rites, this study explores spiritual activities for the remembrance of the martyrdoms of Imam Hussein (A) and his brother Abbas (A), and their followers (RA), and identifies the way in which such activities construct urban identity in Karbala. Furthermore, this study contemplates the deployment of contemporary AR and VR technologies for urban identity. After reviewing extensive studies on religious, cultural, and urban heritage, a field survey of the Muharram pilgrimage in Karbala was conducted, spatially analyzing pilgrims’ movements in public areas. Virtual reconstructions of Karbala using immersive technologies are explored to increase visitor engagement to determine physical-virtual spatial interactions’ shaping of preservation and experiences. The results indicate that Muharram rites, especially Hussaini processionals, inherently embody urban, cultural, and religious identifications with Karbala, literally shaping the city’s physical form and promoting social engagement in temporary congregation areas. Furthermore, the virtual technological immersive experiences, including the Day of Ashura, promote ancillary and even remote comprehension of cultural importance and knowledge transmission. Additionally, the integration of VR and AR in cultural heritage preservation not only enhances historical documentation but also creates immersive educational experiences. These technologies bridge the gap between physical and virtual engagement, ensuring that visitors—both present and remote—can interact with Karbala’s cultural legacy in a meaningful way. This approach fosters a stronger emotional and cognitive connection to the city's rich spiritual and historical narratives. This study is original in its multipronged analysis, encompassing virtual technology and spatial analysis for complementary heritage and culture conservation and reconstruction in Karbala. It offers urban planning, cultural preservation, and technological development insights, and charts the course for sensitive modernization in Karbala. Copyright: ©2025 The authors.
The concept of forming the living space in the American strategic thought has an
important position it is regarded as an strategic movement that it supports the American
United States with the huge capabilities in its own concern that enables it to approach of
American administration , we find that of different historical periods it works to establish that
the geopolitical dimension which is accompanied with the ability of American response for
the evens that in its own turn enables the American united states to seize the growing chances
in the global strategic environment This study includes five chapters :
- Chapter one: The idea of living space.
- Chapter two: Geopolitical dimension of living space theory.
-
Each organization has values and objectives, tangible and intangible properties of its products. The reflection of properties on the brand constitutes the identity of the brand that contributes to building the customer's convictions about the products or services provided by any organization and its brand in a positive or negative way. This is reflected in purchasing behavior, which may push forward the progress towards marketing goals or deviation from them. Therefore, the current research came to identify the brand identity, its types and the factors affecting them and how they affect to achieve each of the marketing goals. At a time when
... Show MoreThe study explains how translation participates in shaping the responses of different communities to global awareness campaigns, and the extent to which language and translated terminology from English to Arabic influence the audience’s understanding and interaction with the awareness messages delivered by these campaigns. The research aims to explore the problems in translating these campaign titles, which may lead to vague meaning, as the process is considered a major challenge due to the need to navigate linguistic nuances, cultural differences, and contextual variations. In this study, some awareness phrases were randomly chosen from many types of organizations’ campaigns, like the WHO, UN, mental health, and Empowerment, a
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