The concealment of data has emerged as an area of deep and wide interest in research that endeavours to conceal data in a covert and stealth manner, to avoid detection through the embedment of the secret data into cover images that appear inconspicuous. These cover images may be in the format of images or videos used for concealment of the messages, yet still retaining the quality visually. Over the past ten years, there have been numerous researches on varying steganographic methods related to images, that emphasised on payload and the quality of the image. Nevertheless, a compromise exists between the two indicators and to mediate a more favourable reconciliation for this duo is a daunting and problematic task. Additionally, the current techniques have not been successful in attaining more improved security caused by the non-encrypted data that only underwent the first layer of concealment through merely a straightforward embedment process of the secret data within the images, thus allowing the extraction of the concealed data to be quite simple for hostile entities. Hence, in the current study, the proposed scheme, we have improved the Bit Inverting Map method to narrow the gap of existing work. Our experimental results indicate that the proposed framework maintains a better balance between image visual quality and security, with relatively less computational and complexity, which assures its effectiveness compared to other state-of-the-art methods.