Advertisement on smart phone shopping apps are a new way of driving users to satisfy their needs and influence their purchasing decisions, In this way, the research could be aimed to know The role of the relationship between the motivations for audience exposure to shopping apps advertisement and purchasing decisions, In order to achieve the objectives of the research, the researcher adopted the survey method and used the questionnaire and the scale to collect data and information, The researcher chose the "random sample multi stages", The sample size was (475) respondents from Baghdad city center (18 years and above) women and men.

The natural ventilation in buildings is one of effective strategies for achieving energy efficiency in buildings by employing methods and ways of passive design, as well as its efficiency in providing high ranges of thermal comfort for occupants in buildings and raises their productivity. Because the concept of natural ventilation for many people confined to achieve through the windows and openings only, become necessary to provide this research to demonstrate the various passive design strategies for natural ventilation. Then, research problem: Insufficient knowledge about the importance and mechanism of the application of passive design strategies for natural ventilation in buildings. The research objective is: Analysis of passive desi

Abstract

The purpose of this research is to develop a proposed framework for achieving the Integration of the Target Cost and Resource Consumption Accounting Techniques and to show the role they play in reducing products costs and supporting the competitive advantage to cope with contemporary changes. To achieve this goal, the researchers followed the analytical method using the statistical questionnaire as a means of collecting data from the research sample include accounting, administrative, technical, engineering staffs and others. The research sample consists of (56) individuals and for the purpose of conducting statistical analysis of the data and testing hypotheses, the statistical program (SPSS) wa

  This study deals with the measurement of the specific activity radiation for beryllium -7 isotope in Baghdad city for samples of surface soils, by using gamma ray spectrometer technique.       Twenty one samples were collected from surface soil of Baghdad city from Risafa and Karkh sides, (7) samples from  Risafa side and(14) samples from Karkh side, where the axis for locations which are fixed by using (G.P.S.) .  Gamma-ray spectrometry system (DSA 2000) with high purity germanium detector was used, which has (50%) efficiency and resolution of (2.2 keV) at gamma line (1332 keV) of 60Co source.        The specific activity values for beryllium -7  isotope in surface soil of  R

     This study focused on the soil  of the Al-Khassa Sub Basin,  thirty-four soil samples were collected from different areas of land use and differences in human activity.

 Physicochemical properties of the soil were examined Hydrogen Potential (pH), Organic Matter (O.M), Loss Of  Ignition (L.O.I), Total Organic Carbon (TOC), Cation Exchange Capacity (CEC) and Total Hydrocarbon (THC).

  Hydrogen Potential (pH)  showed that the soil is alkaline above seven with  a mean 7.98.

Organic Matter (O.M) of the study area with a mean  1.28 % and high value found in Agricultural areas.Cation Exchange Capacity (CEC)  with a mean  42.64  (cmol/kg) that is proportional to the granular size of the soil that silty c

Subsurface soil water retention (SWRT) is a recent technology for increasing the crop yield, water use efficiency and then the water productivity with less amount of applied water. The goal of this research was to evaluate the existing of SWRT with the influence of surface and subsurface trickle irrigation on economic water productivity of cucumber crop. Field study was carried out at the Hawr Rajab district of Baghdad governorate from October 1st, to December 31st, 2017. Three experimental treatments were used, treatment plot T1 using SWRT with subsurface trickle irrigation, plot T2 using SWRT with surface trickle irrigation, while plot T3 without using SWRT and using surface tickle irrigation system. The obtained results showed that the e

In this study, gamma-ray spectrometry with an HPGe detector was used to measure the specific activity concentrations of ²²⁶Ra, ²³²Th, and ⁴⁰K in soil samples collected from IT1 oil reservoirs in Kirkuk city, northeast Iraq. The “spectral line Gp” gamma analysis software package was used to analyze the spectral data. ²²⁶Ra specific activity varies from 9  0.34 Bq.kg^-1 to 17  0.47 Bq.kg^-1. ²³²Th specific activity varies from 6.2  0.08 Bq.kg^-1 to 18  0.2 Bq.kg^-1. ⁴⁰K specific activity varies from 25  0.19 Bq.kg^-1 to 118  0.41 Bq.kg^-1. The radiological hazard due to the radiation emitted from natural r

Heavy metals concentration in the soils and sediments has increased worldwide during the last century as a result of the rapid increase in population which combined by an increase in human activity as agriculture,  industrial and many other activities. Ten soil and three river sediment samples were collected from 10 main sampling stations at Shatt Al-Hilla River from Sada area to Dora Bridge in Babylon province. The chemical analysis of the sedimentation sample in the laboratory included pH calculation, electrical conductivity (EC) (Cation Exchange Capacity (CEC), organic matter (OM), and heavy metals as (Mn, Ni, Cr, Zn, Cu, Co, Pb, Cd, As and Fe). Indirect geochemical background (IGB) of heavy metal was calculated by the iterative

     The present research aims to measure concentration of lead  Pb214 in soil using remote sensing and GIS, associated radiological hazards in Baghdad, Iraq. Concentration of specific radioactivity of radioactive elements was measured and analyzed naturally and artificially in 48 soil samples for separate sites from Baghdad, Iraq using crystalline spectroscopy to detect germanium. The average radioactivity concentrations of lead were found, as it was found to have varying values ​​from one site to another, as most of them exceeded the international permissible limit, as the highest concentration was recorded at 180 Bq in the sample H28 in Waziriyah district. Battery Lab (1), and the lowest concentration valu