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التسويق البيئي ودور المسؤولية الاجتماعية لمنظمات الاعمال تجاه المستهلك العراقي: دراسة استطلاعية
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لم يعد تقييم شركات الاعمال يعتمد على ربحيتها فحسب، ولم تعد تلك الشركات تعتمد في بناء سمعتها على مراكزها المالية فقط، فقد ظهرت مفاهيم حديثة تساعد على خلق بيئة عمل قادرة على التعامل مع التطورات المتسارعة في الجوانب الاقتصادية والتكنولوجية والإدارية عبر أنحاء العالم. وكان من أبرز هذه المفاهيم مفهوم "المسؤولية الاجتماعية للشركات" والتسويق الاخضر او المواطنة التسويقية او التسويق البيئي . وقد أصبح دور مؤسسات القطاع الخاص محورياً في عملية التنمية، وهو ما أثبتته النجاحات التي تحققها الاقتصادات المتقدمة في هذا المجال، وقد أدركت مؤسسات القطاع الخاص أنها غير معزولة عن المجتمع، وتنبهت إلى ضرورة توسيع نشاطاتها لتشمل ما هو أكثر من النشاطات الإنتاجية، مثل هموم المجتمع والبيئة، وإلى ضرورة الأخذ بعين الاعتبار الأضلاع الثلاثة التي عرّفها مجلس الأعمال العالمي للتنمية المستدامة وهي النمو الاقتصادي والتقدم الاجتماعي وحماية البيئة.

        وعلى ضوء هذه المخاوف فقد برزت جمعيات وهيئات مختلفة حول العالم تنادي بالمحافظة على البيئة لجعلها مكانا آمنا للعيش لنا وللاجيال القادمة، وتزايدت الضغوط على الحكومات والهيئات الرسمية لسن التشريعات واتخاذ الاجراءات المناسبة لتنظيم العلاقة بين الانسان والبيئة بما يكفل المحافظة عليها وعلى مواردها الطبيعية، وبالتالي جعلها مكاناً امناً للعيش، وقد صدرت العديد من القوانين والتشريعات في العالم بهذا الصدد، واستجابة لهذه التشريعات والندءات من الهيئات الرسمية والغير رسمية، فقد بدأت العديد من منظمات الاعمال باعادة النظر بمسؤولياتها الاجتماعية والاخلاقية تجاه المجتمع، وذلك باعطاء البعد البيئي اهمية بارزة في استراتيجاتها الانتاجية والتسويقية، وفي النصف الاخير من عقد الثمانينيات من القرن الماضي بدأ الاهتمام بنمط جديد في التسويق الملتزم، عرف بالتسويق الاخضر، يتمحور حول الالتزام القوي بالمسؤولية البيئية في ممارسة كافة الانشطة التسويقية.

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Publication Date
Sat Dec 01 2012
Journal Name
Journal Of Economics And Administrative Sciences
Business incubators the entrance of organizations to shift towards pioneering performance a study by a number of employees of the technical education organizations in mosul
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     The importance of this research is due to its importance goals, Which are about the attempt of researchers to investigate the probability of depending on businesses, environments to transform organizations, performance in away that enhance the leading  role of organizations  in their environments , and through views of a number of the staff working in the foundation of technical institutes in Mosul.  .

     After deciding the methodology of the study that ,in one hand ,performs the goals of the study , and achieving a suitable theoretical framework to present the concepts of businesses, environments and the leadin

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Publication Date
Sat Dec 01 2018
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Use ofBang marking in the management of the cost of food and beverages in the hotel: sector (Case study in a sample of hotels in Baghdad governorate)
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The competition in the hotel sector, globalization and the development of new information have forced the sector to continuously seek new techniques and arrangements to remain competitive through hotel industry companies, including Benchmarking and the application of this method in the hotel sector. The selection of the Rashid International Hotel by the Ministry of Tourism as a leading hotel or benchmark for comparison of other hotels in Iraq, and the selection of two hotels in Baghdad for comparison, namely (Ishtar International Hotel, Baghdad International Hotel) and the choice also by the Ministry of Tourism, N is to correct the course of practice to manage the cost and diagnosis of the weakness of the strengths and weaknesses in the

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Publication Date
Mon Feb 01 2016
Journal Name
Journal Of Economics And Administrative Sciences
The compatibility of the Development Fund for Iraq to the requirements of sovereign wealth funds An analytical study of the legal framework and institutional structure in accordance with the standards of the Santiago
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Sovereign wealth funds have attracted the attention of the governments of the oil and non-oil countries alike, with a variation of the size of those funds to those states, based on the size of the financial surpluses resulting from Alriadat oil or foreign reserves, or state revenues for other sovereign assets. Raj use these funds remarkably during the financial crises the world has seen, including the crisis of 2008-2007., And Iraq is a oil-producing countries, which has the third largest reserves of crude oil (Crude Oil) at the level of the Arab world and of 140 300)) million barrels after Saudi Saudi Arabia and the Islamic Republic of Iran, and the fourth reserves of crude oil in the world after issued Venezuela to the reserve

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Publication Date
Tue Jun 01 2010
Journal Name
Journal Of Economics And Administrative Sciences
دور التمويل الذاتي في إعادة اعمار الوحدات الحكومية غير الهادفة للربح "دراسة تطبيقية في كلية الإدارة والاقتصاد/ جامعة بغداد"
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The Iraqi non profit governmental units are facing great financing challenges in providing the money required for reconstructing the damages occurred after 9th of April 2003.

Related to that, This research, which is contained of studying the self – financing experiment in non profit governmental units which is considered one of the financing alternatives that contribute in providing the required money to meet the shortage of central finance; and creating the economic exploitation for the resources and possibilities achieved by the non profit governmental units themselves for the purpose of employ them in reconstruction and to reduce the burden on the public budget which is responsible of fin

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Publication Date
Fri Jun 01 2012
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
الممارسات القيادية لرؤساء أقسام الهيئة العامة للضرائب في ظل نظرية شبكة القيادة الإدارية: دراسة تطبيقية في الهيئة العامة للضرائب
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The aim of this study is know the five leadership practices according to the theory of network of leadership by Black and Mouton for the presidents of the Taxation General Board from their prospective, that is through answering the questionnaire questions. To achieving the objectives of this study, the researcher organized a questionnaire form as a main instrument for data collection. It includes (30) items distributed into five leadership practices according to the theory of network of leadership. Each one is subdivided into (6) questions.

The questionnaire was distributed to the presidents of the Taxation General Board of (14). The researcher used the SPSS program to analyses the answers. Through the answers, h

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Publication Date
Mon Jan 01 2018
Journal Name
Al–bahith Al–a'alami
Employment of Electronic Communication Technology in Public Relations: Employment of Electronic Communication Technology in Public Relations
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This research aims at studying the websites of Iraqi ministries to determine the extent of the use of electronic communication in the practice of public relations' activities through these sites, which represent a formal means of communication between the ministry and its people.
The research consists of three chapters: chapter one studies the methodological framework of the research; chapter two includes three units: unit one studies technologies of electronic communication including its concept, features and types; unit two studies electronic publications i.e. its concept and features; and unit three deals with designing the electronic websites .it ends with chapter three which is divided into two sections: section one studies the

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Publication Date
Sun Dec 01 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Application of the excess cash margin model (ECM) to detect the Earning Management in the banking sector: Comparative study between commercial and Islamic banks
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The research draws its importance from identifying the methods of profit management in misleading the financial statements, which in turn is reflected in the decisions of the authorities that relied on these reports, and then the models that help in detecting those methods used by the auditors. Risks. The index (margin of excess cash) was used to detect profit management practices on a group of banks listed in the Iraqi market for securities and the number of (23) banks, including (12) commercial bank and (11) Islamic bank and the results were compared to commercial banks with Islamic banks.((The research started from the hypothesis that the use of the (excess cash margin) model in the banking sector reveals the management

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Publication Date
Thu Sep 01 2005
Journal Name
Journal Of Sport Sciences
Comparison study in some kinematics variables in (100) meter butterfly swimming to first and second ranking in world swimming championship Espana 2003
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The aim of study was making comparison in some kinematics variables in (100) meter butterfly swimming to first and second ranking in championship 2003 Espana, so noticed there is no such like this study in our country in comparison study for international champions therefore not specific and scientific discovering to these advanced levels, also the researchers depend on group of kinematics variables when the comparison making and it was included (50 meter the first, 50 meter the second, the differences between the first (50) meter and the second , more over basic variables in (100) meter butterfly , after having the results and treat it statistically the researchers reaches to two conclusions which was: • Success the first rank in startin

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Publication Date
Mon Dec 01 2008
Journal Name
Journal Of Economics And Administrative Sciences
خطة الصيانة الوقائية ومحاكاتها على وفق معايير هندسة المعولية دراسة حالة في الشركة العامة للصناعات الجلدية - معمل رقم 7-
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This research is an attempt to study and evaluate the maintenance function at Factory 7 - The State General Company for Leather Industries, and to design a computerized preventive maintenance system to design and to analyze preventive  maintenance.  To accomplish the objectives of this research, data were gathered and analyzed according to the reliability engineering criteria for the period 2/1– 30/6/2005, then a preventive maintenance plan was designed for each machine of the sample study using the computerized system designed in this research. A Monte Carlo Simulation methodology was used for the purpose of evaluating the performance of the preventive maintenance plan of each machine for one year. The simulation res

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Publication Date
Thu Oct 18 2018
Journal Name
Al–bahith Al–a'alami
The Pressures Affecting the Performance of Iraqi Media before the Legislative Elections of 2018 (Iraqi Satellite News Channel- as a Model): A Survey Study  Dr.Safad Husam Hammody
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The modernity of election practices of the elections in Iraq, according to the democratic approach, has led to a struggle between political rival forces reflecting a deep pressure on the tools involved in the management, marketing or control of these elections across the general social level. Hence the problem of research resides in answering the following question: What is the nature and size of the pressures affecting the media performance of Al-Iraqia News channel before the legislative elections of 2018 in Iraq?
      The objectives of the research were the following:
1. to identify the nature of the pressures that limit the Al-Iraqia News channel’s perfo

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