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التسويق البيئي ودور المسؤولية الاجتماعية لمنظمات الاعمال تجاه المستهلك العراقي: دراسة استطلاعية
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لم يعد تقييم شركات الاعمال يعتمد على ربحيتها فحسب، ولم تعد تلك الشركات تعتمد في بناء سمعتها على مراكزها المالية فقط، فقد ظهرت مفاهيم حديثة تساعد على خلق بيئة عمل قادرة على التعامل مع التطورات المتسارعة في الجوانب الاقتصادية والتكنولوجية والإدارية عبر أنحاء العالم. وكان من أبرز هذه المفاهيم مفهوم "المسؤولية الاجتماعية للشركات" والتسويق الاخضر او المواطنة التسويقية او التسويق البيئي . وقد أصبح دور مؤسسات القطاع الخاص محورياً في عملية التنمية، وهو ما أثبتته النجاحات التي تحققها الاقتصادات المتقدمة في هذا المجال، وقد أدركت مؤسسات القطاع الخاص أنها غير معزولة عن المجتمع، وتنبهت إلى ضرورة توسيع نشاطاتها لتشمل ما هو أكثر من النشاطات الإنتاجية، مثل هموم المجتمع والبيئة، وإلى ضرورة الأخذ بعين الاعتبار الأضلاع الثلاثة التي عرّفها مجلس الأعمال العالمي للتنمية المستدامة وهي النمو الاقتصادي والتقدم الاجتماعي وحماية البيئة.

        وعلى ضوء هذه المخاوف فقد برزت جمعيات وهيئات مختلفة حول العالم تنادي بالمحافظة على البيئة لجعلها مكانا آمنا للعيش لنا وللاجيال القادمة، وتزايدت الضغوط على الحكومات والهيئات الرسمية لسن التشريعات واتخاذ الاجراءات المناسبة لتنظيم العلاقة بين الانسان والبيئة بما يكفل المحافظة عليها وعلى مواردها الطبيعية، وبالتالي جعلها مكاناً امناً للعيش، وقد صدرت العديد من القوانين والتشريعات في العالم بهذا الصدد، واستجابة لهذه التشريعات والندءات من الهيئات الرسمية والغير رسمية، فقد بدأت العديد من منظمات الاعمال باعادة النظر بمسؤولياتها الاجتماعية والاخلاقية تجاه المجتمع، وذلك باعطاء البعد البيئي اهمية بارزة في استراتيجاتها الانتاجية والتسويقية، وفي النصف الاخير من عقد الثمانينيات من القرن الماضي بدأ الاهتمام بنمط جديد في التسويق الملتزم، عرف بالتسويق الاخضر، يتمحور حول الالتزام القوي بالمسؤولية البيئية في ممارسة كافة الانشطة التسويقية.

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Publication Date
Tue Jun 01 2021
Journal Name
Journal Of The College Of Languages (jcl)
A comparative reading of the social and political satire in the works of Abu al-Fadl Zrui Nasrabad and Ahmad Rajab (The tadhk: خوانش تطبیقی طنز اجتماعی – سیاسی در آثار ابوالفضل زرویی نصرآباد و احمد رجب(مورد مطالعه: تذکرة المقامات زرویی و نصف كلمة احمد رجب)
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           Satire is genre of the literary arts that has always been the source of human interest. Because  it is difficult to accept direct criticism, Satire appears as a literary tool in which vices, follies, abuses and shortcomings are held up to ridicule, with the intent of shaming individuals, corporations, government, or society itself into improvement. A satirical critic usually employs irony to attain this goal. Although satire is usually meant to be humorous, its greater purpose is often profitable social criticism, using wit to draw at

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Publication Date
Sun Jun 01 2014
Journal Name
Journal Of Economics And Administrative Sciences
Stages of integration scenarios with strategic management From the perspective of study the historical development of scenarios
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Purpose: The present study seeks to examine various history stages in which undergone by the concept of scenarios, and development of this concept to integration with the strategic management practices:
Methodology: The current study relied on a literature review and approach in providing total picture of different stages undergone by this concept.
The main results: the scenarios did not reach maturity in their quest for integration with strategic management, and still need a great effort for the maturation of this thought in the framework of strategic management, and through it can contribute in creating important knowledge evolution.
Originality and value: providing a contemporary model linking the roots of this concept and cu

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Publication Date
Tue Jun 30 2020
Journal Name
Iraqi Journal Of Market Research And Consumer Protection
STUDY OF SOME IMMUNOLOGICAL PARAMETERS IN PATIENT THAT INFUCTED WITH Streptococcus pyogenes: STUDY OF SOME IMMUNOLOGICAL PARAMETERS IN PATIENT THAT INFUCTED WITH Streptococcus pyogenes
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A streptococci has recognized as Streptococcus spp., associate with acute pharyngitis. S. pyogenes infection Has detected in the Hospital and Health Center in Tikrit city. Throat swabs sample has obtained and cultured on a sheep blood agar plate. Identification of S. pyogenes was performed by using the VITEK 2 automatic system. It detected of 50 samples from children included 25 were positive for S. pyogenes infection. were aged 10-35 years old and included 30 male and 20 female. . While 25 sample Negative of S. pyogenes infection (The control group included 25 clinically healthy children without S. pyogenes infection matched for age and sex with cases pateints). No significa

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Publication Date
Fri Dec 01 2017
Journal Name
Journal Of Economics And Administrative Sciences
Impact of empowerment and functional flexibility in evaluating worker performance :an empirical study
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This study was conducted in the Department of Employment and Loans at the Ministry of Labor and Social Affairs to indicate the importance and impact of both the empowerment and the functional flexibility in evaluating the performance of the employees. To achieve the objectives of the study, the data was collected through a questionnaire form designed for this purpose based on previous studies. Data obtained for a significant evaluation of the relationship between the components of both the empowerment and the functional flexibility with the components of the evaluation and determining the degree of importance of each component of both the empowerment and functional flexibility for the components of the evaluation by the extractio

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
جلال جلال الدين منكبرتي سلطان الدولة الخوارزمي (دراسة تحليلية مقارنة)
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        The collapse of Al-Khwarizmi state is due to special factors relating to Al-Khwarizmi state, and general factors submit to the standards of fighting, and of the Islamic countries and the inability of the Islamic world to confront all the challenges it faced, especially the Mongols and frequent glamour and and conflict on the governance: (who receive the leadership, and who kills of, and who fights of) all these conditions led

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Publication Date
Sun Jan 05 2014
Journal Name
Journal Of Educational And Psychological Researches
Unemployment & its Problems Between Theory & Applying Field Study in Baghdad City
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The unemployment is considered from the most danger problems that our society face them in current time & in the near future , because it makes prodigality for element of human being , particularly age of youth who have ability to work & producing , that resulted in negative effects forecast to dire consequences social and economical dangers . In the same time as will be stated in our explanation in the following in our research , because the unemployment has ability to help to prepare good environment to grow crime , actions of violence that mostly are main cause to decrease living level of majority of citizens & in increasing numbers who became under poverty , the unemployment is economical problem as it is psycholo

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Publication Date
Sat Jun 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
STUDY OF IRAQI TAX PERFORMANCE SINCE FROM (1995-2010)
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 The existence of the tax Coupled with the existence of the power of the political   Sociality and the evolution of its concept differes according to the concept of the role of the state and its evolution in the economical life and  it represents on of the main sources of funding one hand and an effective means that enables the state to intervene in various aspects of the economic life on the other hand. Tax also can be considered as a tool used to re-distribue the in class. Perhaps Iraq suffers from and in the marginalization to the role of taxes in funding and in turn the adoption of the Iraqi budget on oil revenues to finance the aspects of expenitvre which can pose a risk on the total Iraq

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Publication Date
Sun Oct 14 2018
Journal Name
Arab Science Heritage Journal
جغرافية جغرافية العراق في الادبيات الاجنبية والعربية (دراسة تاريخية - تحليلية)
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تناول هذا البحث مراجعة لعدد من الكتب التي ألفت في جغرافية العراق العربية منها والإنكليزية، وتحديداً الكتب في العصر الحديث، إذ توصل البحث الى وجود مجموعة من الكتب التي تناولت مختلف جوانب العراق الطبيعية منها والبشرية، اتضح أن بعض الكتب الجغرافية تناولت الجانب الجغرافي الطبيعي فقط، في حين أن كتب أخرى تناولت الجانب الجغرافي البشري فقط. وأخرى جمعت بين الجغرافية الطبيعية والبشرية للعراق.

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Publication Date
Sun Jan 03 2016
Journal Name
Journal Of Educational And Psychological Researches
"Social affiliation and its relation with compliance for Iraqi expatriates students"
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Individual cannot live alone due to to his need for others to facilitate His supplies for living, thus social affiliation is considered one of the most important psychological, social needs in individuals life through his willing to affiliate to others whether they were friends ,family, colleague , or even home to reach some degree of  psychological stability.

       Affiliation is a tool to search for Satiate through living with group from the same type or comply for group or to be compatible with them or even to be adherent and accept what the group agreed about of criterion.

     &nbsp

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Publication Date
Wed Mar 01 2023
Journal Name
Baghdad Science Journal
A Study on Nψβ and Nβψ - Closed sets in Neutrosophic Topological spaces
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The aim of this paper is to introduce the concept of N  and Nβ -closed sets in terms of neutrosophic topological spaces. Some of its properties are also discussed.

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