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Marketing mix and its role in promoting the status of insurance companies in the customers mind: Exploratory comparative research between the Iraq public insurance company and the private insurance company
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The ability of insurance companies to achieve goals depends on their ability to meet customers' requirements, and this requires them to identify target markets and respond to needs and wishes of the markets, the skill is to convince the company to operate what is in the interest of the customer if he is convinced the customer service provided to him, he would repeat to deal with, and where the cost of maintaining existing customers is less than the cost of attracting new customers, the insurance companies that is working hard to maintain their customers, the more customer satisfaction with the services provided has increased loyalty and weakened the ability of competitors lured.

         Turning a researcher at the theoretical side to the research problem, namely through to answer some fundamental questions in the role of the marketing mix in enhancing the status of insurance companies, and what are the nature and level of impact of marketing mix in the position of insurance companies in mentality of the customer, and are those responsible for this activity and is it points specialized in the same field The study found that insurance companies do not follow the concept of marketing talk as a philosophy of organizational, which focuses on the orientation towards the customer, with a weakness and a lack of knowledge of the marketing mix or not to apply it fully which leads to the loss of a lot of opportunities available to them for success and excellence on an ongoing basis, with lack of information system for clients of the company is working to feed the company for its market and market competitors, and the light of that recommended the need to guide all plans, policies and processes around the customer, and to do all marketing activities of the company in a consistent and integrated as the marketing coordinator and directed to the customer basis to achieve the objectives of the company.

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Publication Date
Sun Apr 08 2018
Journal Name
Al-khwarizmi Engineering Journal
Experimental Investigation of the Effect of Curvature Ratio on Heat Transfer in Double Pipe Helical Heat Exchanger
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Different parameters of double pipe helical coil were investigation experimentally. Four coils were used; three with a curvature ratio (0.037, 0.031, and 0.028) and 11mm diameter of the inner tube while the fourth with 0.033 curvature ratio and 13 mm diameter of the inner tube. The hot water flow in the inner tube whereas the cold water flows in the annulus. The inlet temperatures of hot and cold water are 50 0C and 18 0C respectively. The inner mass flow rate ranges from 0.0167 to 0.0583 kg/s. The results show the Nusselt number increase with increase curvature ratio. The Nusselt number of the coil with 0.037 curvature ratio increases by approximately 12.3 % as compare with 0.028 curvature ratio. The results also r

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Publication Date
Thu Sep 30 2021
Journal Name
Iraqi Journal Of Science
Impact of Hindiya Dam on Rotifera Community of Euphrates River on the Northern of Babil Governorate, Iraq
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     This study was the first of its kind on the Hindiya Dam, which is considered one of the important dams in Euphrates River. Five sites were chosen on the north of Babil Governorate in   order to know the rotifers biodiversity features and the impact of the Hindiya Dam on it's during the 2019. Site2(S2) was located near the dam to reflect the rotifers diversity of this site, whereas , S1 was located at the upstream of the dam as a control site, and  S3, S4 and S5 were located down the dam.  Rotifers  showed higher density average at Hindiya Dam site compared with sites downstream the dam which was 9164 Ind./m3, whereas density average at the site downstream the dam

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Publication Date
Sat Dec 01 2018
Journal Name
Journal Of Engineering Science And Technology
Evaluating water quality index of al Hammar Marsh, south of Iraq with the application of GIS technique
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Scopus (18)
Scopus
Publication Date
Wed Jan 02 2019
Journal Name
Journal Of The College Of Languages
The Outcomes of War: A Study of the Character After the Crisis of War
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World War II has brought suffering for all people; it has led people to have a nostalgic feeling. The war has many faces all of them are ugly, like death, separation, loneliness, violence, crime, betrayal, and disconnection and many other meanings. Michael Ondaatje in his novel The English Patient (1992) portrays a picture of the effect of World War II on four different characters; Hana a Canadian nurse, The English patient who is Hungarian, Caravaggio a Canadian-Italitan thief, and Kip an Indian sapper. They live together in one house, share their secrets and memories about World War II. Ondaatje brings them together to reveal their secrets and to heal their wounds of the war experience.

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Crossref
Publication Date
Mon Dec 25 2023
Journal Name
Journal Of Legal Sciences
The Principle of Prohibiting the Diversion of the Natural Course of International River Waters
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The research deals with the principle of the prohibition of international waterway diversion in the law of international watercourses. The research reviews individual and collective doctrinal efforts that have touched upon the principle as an internationally wrongful act because of its serious damage and consequences for downstream States. The research addresses the nature of the principle of the prohibition of diversion of international watercourses; its various effects; principles of international law establishing the principle of prohibition of diversion; and its application in State practice and international justice. This principle has been enshrined in most international treaties and judicial decisions. The principle of prohibition

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Publication Date
Sun Oct 30 2022
Journal Name
Iraqi Journal Of Science
Assessment of the Impact of Zebra Mussels on the Ecosystem of the Tigris River
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     10 sites were selected for investigating zebra mussels in the Tigris River for the study that was conducted for the period from January to December 2020. The results of this investigation showed that zebra mussels were recorded in the Tigris at Taji on sites 7, 8, 9 and 10, while it was not found in the Tigris at Kut on sites 1, 2, 3, 4, 5 and 6. This is the first time that this species was ever recorded in the Tigris. It was found that the sites where zebra mussels appeared had a clear impact on the decrease in the total organic carbon %age and turbidity (NTU). High dissolved oxygen values were observed in the sites where zebra mussels were recorded, and the appearance of zebra mussels in these sites caused a clear decrease in

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Scopus Crossref
Publication Date
Wed Jan 02 2019
Journal Name
Journal Of The College Of Languages (jcl)
The Outcomes of War: A Study of the Character After the Crisis of War
...Show More Authors

World War II has brought suffering for all people; it has led people to have a nostalgic feeling. The war has many faces all of them are ugly, like death, separation, loneliness, violence, crime, betrayal, and disconnection and many other meanings. Michael Ondaatje in his novel The English Patient (1992) portrays a picture of the effect of World War II on four different characters; Hana a Canadian nurse, The English patient who is Hungarian, Caravaggio a Canadian-Italitan thief, and Kip an Indian sapper. They live together in one house, share their secrets and memories about World War II. Ondaatje brings them together to reveal their secrets and to heal their wounds of the war experience.

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Crossref
Publication Date
Fri Jul 21 2023
Journal Name
Journal Of Engineering
Performance Evaluation and Comparison Between LDPC and Turbo Coded MC-CDMA
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This work presents a comparison between the Convolutional Encoding CE, Parallel Turbo code and Low density Parity Check (LDPC) coding schemes with a MultiUser Single Output MUSO Multi-Carrier Code Division Multiple Access (MC-CDMA) system over multipath fading channels. The decoding technique used in the simulation was iterative decoding since it gives maximum efficiency at higher iterations. Modulation schemes used is Quadrature Amplitude Modulation QAM. An 8 pilot carrier were
used to compensate channel effect with Least Square Estimation method. The channel model used is Long Term Evolution (LTE) channel with Technical Specification TS 25.101v2.10 and 5 MHz bandwidth bandwidth including the channels of indoor to outdoor/ pedestrian

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Crossref (1)
Crossref
Publication Date
Sun Oct 01 2017
Journal Name
Al–bahith Al–a'alami
Issues of Media Trials in Iraqi after 2003
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The Supreme Judicial Council decided on July 3, 2003, to set up a court to deal with the issues of publication and media. This court tries to solve the problems of media and publishing in both its civil and penal aspects. The decision of establishing the court represents a new and important step to be taken by the Iraqi Judicial Council for the tremendous development witnessed by media sector in general and press in particular especially after 2003.
This study includes two main axes: the first one deals with the most important crimes of publication in the Iraqi legislations such as the crimes of defamation, libel, insult, indecency, and incitement; the second deals with an analytical survey of the completed cases i.e. the issues tha

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Crossref
Publication Date
Sat Apr 01 2017
Journal Name
Al–bahith Al–a'alami
Gender Profiling of ads in Egyptian Channel MBC
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The study begins with the idea that advertising is a form of culture. Therefore, it is not possible to be surrounded by an actual briefing from one-sided premises such as those that are based solely on the artistic, aesthetic or technical aspects, without linking it to the culture in which it is produced.
The researcher attempts to shed light on the relation between the advertising letter and the concept of gender. And here lies the importance of the research as the content of the ads and their form and implicit values in the text and image reflect the cultural values that must be identified as well as the most important roles that are stereotyped in advertisements and their relationship to the culture of society.
Advertising is

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