Preferred Language
Articles
/
jpgiafs-553
Obstacles in Marketing Comprehensive Automobile Insurance Policy: بحث أستطلاعي في شركة التأمين الوطنية
...Show More Authors

Comprehensive automobile insurance is considered as an important branches in the portfolio of National Insurance Company in Iraq .Due to the continous accidents the company is endeavouring to   this market.

    The company faces several obstacles and limitations in marketing the policies of this portfolio due to certain factors and influences beyond the control of the company and others internal mainly connected with the reduction of the marketing programmes of the company .

    The target of this study is  to focus the light  upon the interal factors which can be gorerned by the company,confronted and solved.

 

View Publication Preview PDF
Quick Preview PDF
Publication Date
Sat Sep 01 2007
Journal Name
Al-academy
متغيرات الاضاءة واثرها في الإدراك والراحة البصرية في التصميم الداخلي
...Show More Authors

يهدف البحث الى:تغطية الافاق الهندسية لمتغيرات الاضاءة في المؤسسات العامة والخاصة والمتمثلة بـ (التباين ونسبة الاضاءة والسطوع ووقت الرؤية ودرجة الانعكاس) وتأثيرها في عملية الادراك البصري المقترن براحة الرؤية للمستخدمين

View Publication Preview PDF
Publication Date
Sat Mar 31 2018
Journal Name
College Of Islamic Sciences
علةُ اختيارِ اللفظِ في منّةِ المنّانِ في الدفاعِ عن القرآن
...Show More Authors

ملخـــص البحــــث

 

  

    طبيعة البحث تهدف الى بيان دقة اختيار السياق القرآني لألفاظه فكل لفظة لايمكن ان يسد مسدها لفظ آخر وان كان مرادف له في الدلالة الا ان هناك من الفروق الدلالية الدقيقة بين تلك الألفاظ حتمّت على النص اختيار الفاظ  دون سواها وكيف ان للسياق الدور الاكبر في هذا الاختيار

View Publication Preview PDF
Publication Date
Tue Feb 21 2023
Journal Name
مجلة علوم الرياضة
علاقة بعض مكونات الدم المناعية بالسرعة الانتقالية لدى لاعبات كرة اليد بحث وصفي على لاعبات كرة اليد
...Show More Authors

     وهو بحث وصفي على عينة من لاعبات كرة اليد عددهم (21) لاعبة (نادي الحسينية) ويهدف البحث الى التعرف على العلاقة بين بعض مكونات الدم المناعية والسرعة الانتقالية حيث تم اجراء اختبار السرعة الانتقالية بالاضافة الى سحب عينة من الدم بعد مرور (5-10) دقائق على الاختبار للتعرف على طبيعة العلاقة الارتباطية بين السرعة الانتقالية وبعض مكونات الدم المناعية . وتأتي اهمية البحث في التعرف على علاقة عنصر السرع

... Show More
View Publication Preview PDF
Publication Date
Tue Oct 01 2013
Journal Name
Journal Of Economics And Administrative Sciences
The Relationship Between The Internal Marketing and Quality Services : a Filed Study on Samples of Customers and Employees In Iraqi Commercial Banks
...Show More Authors

Abstract

The Paper highlights on one of the main activities in marketing management. That is the internal marketing in the commercial banks and its relationship with the quality services offered to satisfy customers needs and wishes in order to reach he ultimate objectives of those banks. Two state and five private banks in Basrah city (Iraq) were taken in a field study. The survey covered the opinions of (184) state bank employees and (158) clients . The analysis of the survey shows that there is a strong relationship between the internal marketing ( in the banks covered by the survey) and the quality of banking objective services and the private banks show greater interest and concern to the internal ma

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Sun Mar 09 2025
Journal Name
Journal Of Baghdad College Of Economic Sciences University
تأثير إستراتيجيات ادارة اللاتأكد في إستراتيجيات التغيير المنظمي دراسة مقارنة في شركتي زين واسيا سيل للاتصالات
...Show More Authors

The research aims to diagnose the level of reflection of uncertainty management strategies (Ignoring uncertainty, knowledge generation , interaction , coping) managing of Organizational change strategies (power coercive, rational empirical, Normative reductive) to the importance of the two subjects and the importance of the expected results has been selected sample size (65) managers from Zain , Asia Cell Telecommunication (32 Zain and 33 company Asia),which alignment for the such a study being heavily dependent on the certainty or uncertainty subject . The researchers are attain there is the effect of uncertainty management strategies in Organizational change management strategies on the overall level in the two companies but have tended t

... Show More
View Publication
Publication Date
Wed Dec 01 2010
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
إستخدام التحليل الهرمي (AHP) في المفاضلة لإختيار المجهزين: دراسة حالة في الشركة العامة للمسح الجيولوجي والتعدين
...Show More Authors

Analytical Hierarchy Process (AHP) belongs to the family of Multiple Criteria Decision Making (MCDM)  and has, recently, received a wide popularity in decision making regarding supplier selection.  The objective of this study is to apply the methodology of AHP on selecting suppliers to supply materials for the  Geological Survey and Mining  Company (GSMC).  Criteria for rating the suppliers and pairwise comparisons were identified by the members of the Tenders Analysis Committee (TAC). In order to judge the internal validity of the AHP, it was applied manually on a sample of fourteen tenders that were analyzed  and executed between 2004-2007, then an interactive computerized  package was developed 

... Show More
View Publication Preview PDF
Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
تشخيص الكفايات الجوهرية في المنظمات الحكومية "دراسة مقارنة" في مستشفى بغداد التعليمي والشركة العامة لصناعة البطاريات
...Show More Authors

This study Concentrates on modern variable in the human resources management that is Core Competency.

The field study is two of Public organizations, The first is Educational Baghdad Hospital, the other is the state Company for Batteries industry, the problem of the study determincs some questions and hypotheses. The data was Collected by questionnaire which Contains six Core Competences leader ship, Communication, frontline execution, development, innovation and self management .

The sample contains (26) doctores and (28) heads of departments in  the company.

The study points out many conclusions, the main of it, there is significant differences amon

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Oct 22 2023
Journal Name
Iraqi Journal Of Science
The Effect of Marketing for Indian Frozen Meat in the Local Market and Its Reflection on the Microbial Load
...Show More Authors

This study aimed to investigate the Microbial Load of Indian Meat available in
local market of Baghdad city to ensure that they are free from bacteria and to
indicate the safety of product depending on the Iraqi standards. in addition to the
estimation of some elements such as (Iron, Copper, Lead, Cadmium, Chrome) , we
gathered 30 trade brands of meat included: (Khairat Karbala1,Khairat Karbala2,
Thamarat Karbala1, Thamarat Karbala2, Alwakeel1, Alwakeel2, Anbar, Anwar
Karbala, Alfakher, Alraudhatain, Almurad, Zamzam, Rayat, Karbala, Karbala,
Alanna1,SAS,Alahmed,MKR,Altamam,Anwar,Almuntathr,Alwesam,Albayader,Am
bar,Thamarat Karbala,Alhalal,Alanwar,Alhana,Alfakher,Alana2).the bacteriological
test for these sample

... Show More
View Publication Preview PDF
Publication Date
Sun Mar 09 2025
Journal Name
Webology
Is the Stealth Marketing an Element of Promotion Mix? A Review of the Techniques
...Show More Authors

Stealth marketing is considered as one of the contemporary issues that researchers have begun to explore as a current understanding. It is the marketing approach used by organizations to promote their products and services to the public in implicit and indirect manner. In this article, the concept of stealth marketing will be discussed throw its advantages and disadvantages. In addition, the different techniques of stealth marketing have been discussed including: viral marketing, celebrity marketing, brand pushers, bait-and-tease marketing, video games marketing, and marketing in music. Furthermore, a new technique of marketing entitled “Marketing through social responsibility” has been added and discussed according to the themes in the

... Show More
View Publication
Publication Date
Wed Jun 28 2023
Journal Name
Albahith Alalami
دور البرامج الاثنوغرافية في القنوات الوثائقية في تعزيز المعرفة لدى الجمهور
...Show More Authors

تتلخص فكرة البحث حول مدى متابعة الجمهور للبرامج الوثائقية وعلاقتها بتعزيز المعارف، وتغيير الاتجاهات الفكرية لدى الجمهور، وصمم الباحث استمارة استبانة تضمنت أسئلة مغلقة واختار عينة قصدية من المبحوثين الذين يتابعون البرامج والقنوات الوثاقية حصرًا وكان عددهم (400) مبحوث، واستخرج الباحث النتائج بعد تفريغ البيانات ومعالجتها احصائيًا والتأكد من ثبات التحليل واختبار الفروض، وقد استخدم البرنامج الاحصائي (SPSS)

... Show More
Crossref