تشهد بیئة الأعمال المعاصرة جملة من التغیرات والتطورات التكنولوجیة وتزایداً في حدةالمنافسة، وأتساع الفجوة بین العاملین والإدارة ، وقدرة الإدارة على التمییز بین الموظفین، والمشاركة فيإتخاذ القرارات، الامر الذي یلقي على عاتق شركة التأمین إجراء التغییر التنظیمي لتحقیق تطور فيالخدمات التأمینیة التي تقدمها للجمهور من تنوع التغطیات التأمینیة )الوثائق( والسرعة في تسویةالتعویضات وغیرها من الانشطة التي تمارسها الشركة.وهذا یضعنا أمام تساؤلات منها ما مدى تطبیق التغییر التنظیمي في شركة التأمین الوطنیةالعامة؟، ماهو دوره في الخدمة التأمینیة التي تقدمها شركة التأمین الوطنیة العامة؟، وكیفیة الاستفادة منالتغییر التنظیمي في تطویر الخدمات التي تقدمها شركة التأمین؟وعلى هذا الأساس عرض الباحث في دراسته موضوع )دور التغییر التنظیمي في تطویرالخدمة التأمینیة( دراسة تطبیقیة في شركة التأمین الوطنیة العامة، وقد كان الهدف من البحث مساعدةالشركة المبحوثة في تحدید التأثیر بین متغیرات البحث )مداخل التغییر التنظیمي والخدمة التأمینیة(ومعرفة أي من المتغیرات أكثر تأثیر في نشاط الشركة، والتوصل إلى عدد من النتائج التي یمكن أنتساعد الشركة الاستفادة من التغییر التنظیمي في تطویر الخدمة التأمینیة. توضیح المفاهیم النظریةالمتصلة بالتغییر التنظیمي ومداخل التغییر التنظیمي.
Receipt date:3/13/2021 accepted date:5/26/2021 Publication date:12/31/2021
This work is licensed under a Creative Commons Attribution 4.0 International License.
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