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Director's leadership features and Impact on productive efficiency Study at Iraqi general insurance company: Study at Iraqi general insurance company
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أدى التغير السريع في البيئة الخارجية للمنظمة إلى  ظهور حالة من التنافس الشديد مما زاد تخوف الشركات من فقدان الحصة السوقية والخسارة . مما حدا بالمنظمات إلى الاهتمام بوجود مدير يحمل صفات وخصائص قيادية لما فيه من ميزات في تنظيم الإنتاج  ومقابلة الطلب وتقليل التكاليف وتطوير الأداء للحصول على ميزة تنافسية تحافظ او تزيد من حصتها السوقية وإرباحها .

تسعى الدراسة الى تحديد عدد من الاهداف كان اهمها معرفة العلاقة والتأثير بين متغيرات الدراسة واستعراض اخر ما توصلت اليه الادبيات من اطر فكرية وفلسفية لمتغيرات الدراسة وتحديد اهمية السمات القيادية لدى المدير من خلال ما تتضمنه الادارة من افكار ومفاهيم, وبيان المدخلات والمخرجات وخصوصية سمات المدير التي تستطيع المنظمة الاعتماد عليها في تحسين ادائها ومن ثم استعراض اخر ما توصلت له الدراسات من مفاهيم انتاجية والكفاءة وكيفية قياسها وتأثيرها على اعمال الشركة واستفادتها منها في تخسين ادائها وشملت عينة الدراسة شركة التأمين العراقية العامة للمدة المبحوثة من 2011-2015 .اعتمد الباحثان لجمع البيانات على التقارير والكشوفات المالية الخاصة بالشركة عينة البحث وتحليلها باستعمال البرنامج الاحصائي (spss) من خلال استخراج النسب المئوية والوسط الحسابي والانحراف المعياري ومعامل الاختلاف , معامل ارتباط بيرسون , الانحدار الخطي البسيط بالإضافة الى تطبيق القوانين العلمية الخاصة بالكفاءة الانتاجية .

 واخيرا خرجت الدراسة باستنتاجات فكرية ونظرية واخرى تطبيقية شخصت حقيقة وواقع الخطط التسويقية ومؤشرات الانتاجية في الشركة عينة الدراسة واهم ما توصلت له الدراسة من استنتاجات هي :

  • توفر مدراء متميزين يحملون الحنكة والخبرة الادارية المتميزة التي تمكن الشركة من الولوج في الاسواق الجديدة واستغلال الفرص المتاحة افضل استغلال واستثمار كافة مواردها وتوجيهها صوب تحقيق الانتاج الامثل .
  • يوجد اهتمام بالغ في التخطيط وتوزيع المهام الانتاجية واستغلال القوة العاملة والحيلولة دون تدني مستويات انتاجهم.
  • هناك اهتمام بالغ في تطوير وتدريب العاملين بما متاح من دورات تطويرية تمكنهم من السيطرة على العمل وتطور الشركة واعمالها فهناك حاجة لوجود دورا ت تدريبية تتلاءم مع الاعمال الجديدة وتمكين العاملين بدرجة جيدة جدا من الاعمال المناطة بهم .

     كما قدمت الدراسة توصيات كانت مستوحاة مما توصلت اليه من استنتاجات نظرية وتطبيقية للدراسة وهي :

  1. العمل على ايجاد عاملين يتمتعون بالذكاء الاستراتيجي وتطوير سماتهم القيادية ليكونوا خير تعويض عن فقدان اي خبير او قائد اداري ولتحقيق محيط عمل متميز يستطيع اضافة ميزة تنافسية تستطيع من خلالها الشركة التميز والمنافسة القوية في مجال اعمالها .
  2. الاعتماد على الطرق الحديثة في تصميم ورسم الخطط المستقبلية لاستغلال السوق التأمينية افضل استغلال .
  3. بناء وتحديد حجم القوى العاملة ونوعها لتحقيق الخطط الطموحة ولمواجهة النمو المستمر والحاصل في الانتاج لتحقيق التوازن ما بين المدخلات والمخرجات والمحافظة على نسبة التحسين المستمر في العمل.
  4. الاهتمام المستمر بتطوير العاملين واختيار كوكبة او نخبة منهم لخلق جيل جديد يتمتع بالخصائص والصفات المتميزة وتطوير الاستراتيجيات التسويقية وتحديد الفرص المتاحة والاسواق التي من الممكن استغلالها وتحديد التهديدات والصعوبات المستقبلية لتصميم برنامج يمكن الشركة من التغلب عليها وتأكيد ديمومة النمو .

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Publication Date
Tue Nov 09 2021
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The effect of solvency on the investments of insurance companies: applied research in the National Insurance Company
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The research aims to demonstrate the impact of the acceptable solvency of the National Insurance Company on the investment activity in it, as the research assumes the existence of a statistically significant relationship between the acceptable solvency variable and the investment variable, and the researcher took the National Insurance Company as a place to conduct the research, as it is the first insurance company Watania was established in the fifties of the last century, and it has a long history in the practice of investment activity, and the company’s financial statements for the period from (2010-2019) were relied on, and the annual reports issued by the company as well as records are tools for gathering information, and

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Publication Date
Sat Aug 13 2022
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The impact of e-marketing on the quality of the insurance service: Applied research in the National Insurance Company
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This research aims to introduce the importance of electronic marketing and the extent of its impact on the quality of the insurance service in general, and the national insurance company in particular, and the advantages it can achieve, an increase in its competitiveness, as well as contributing to increasing the efficiency of the performance of the insurance company.

The research relied on the questionnaire form as a main tool for obtaining data and information by the 70 questionnaire questionnaires required for the field side of the research, as they were distributed and retrieved in full, and all of them are suitable for analysis. The sample .The questionnaire was designed with three axes, the first wa

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Publication Date
Thu Dec 31 2020
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The effect of Marketing costs on the profitability of insurance companies: applied research in the national insurance company
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The research aims to study the marketing costs in its various items, which are important costs as it specializes in tunnels on the marketing side through which the company's services are introduced to ensure that these services reach as many segments of society as possible, which serves the company's objectives and expand its business and increase its market share. As well as the definition of profitability and its relation to marketing costs in the portfolios of the national insurance company. The research hypothesis was formulated to study and analyze the relationship and impact between the marketing costs and profitability of the research sample company. The research sample was determined by the National General Insurance Comp

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Publication Date
Mon Jan 28 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Achieve of Marketing Superiority under the adoption of the concept of internal marketing: Applied Research at National Company for Insurance Company.
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The insurance Sector of important vessels saving that work on the accumulation of capitals which contribute to the financing of economic and social development plans of countries, in order to achieve of marketing superiority in presenting the insurance services it would require insurance companies focus their marketing efforts and increased interest in internal customer to recruitment new customers and keep of current customers, so the research aims to release the impact of the dimensions of the internal marketing of (the company's vision, training and development, incentive and, motivation, internal communication) in the dimensions of the marketing superiority (to keep the customer, service quality, customer satisfaction, customer, valu

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Publication Date
Sun Jun 01 2014
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The Role of Organizational Change in the Development of the Insurance Service: (applied study in The National Insurance Company)
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تشهد بیئة الأعمال المعاصرة جملة من التغیرات والتطورات التكنولوجیة وتزایداً في حدةالمنافسة، وأتساع الفجوة بین العاملین والإدارة ، وقدرة الإدارة على التمییز بین الموظفین، والمشاركة فيإتخاذ القرارات، الامر الذي یلقي على عاتق شركة التأمین إجراء التغییر التنظیمي لتحقیق تطور فيالخدمات التأمینیة التي تقدمها للجمهور من تنوع التغطیات التأمینیة )الوثائق( والسرعة في تسویةالتعویضات وغیرها من الانشطة التي تمارسه

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Publication Date
Thu Jan 24 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Over the awareness of managers strategic importance of vigilance: "Exploratory study in the National Insurance Company"
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The rapid reality of events in the information era, and the enormous pressure of forces market, competition, permanent movement of the markets and consumers and the large development unprecedented of technology in all areas make a lot of organizations find it difficult to keep up with this rapid developments .Here was the role of strategic vigilance closer organization to their environment ,and play an active role in providing the necessary information to make decisions and insurance companies are not far from those changes .On this basis the researcher offered studied(Over the awareness of managers of insurance companies for strategic vigilance).Choosing sample of 35 managers in the National Insurance Company to test th

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Publication Date
Tue Nov 09 2021
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Enhancing the effectiveness of the company in light of the practice of leadership empowerment: Applied research in the National Insurance Company
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The aim of the research is to demonstrate the importance of leadership empowerment in its dimensions (knowledge, participation in decision-making, incentives, trust between the leader and subordinate, delegation of authority and communication) and its impact on enhancing the effectiveness of the company in its dimensions Represented by (achievement of objectives, quality of insurance service, adaptation to work environment and job satisfaction), by adopting the questionnaire as a main tool in collecting data from officials in the National Insurance Company, numbering (56) surveyed in job sites (section manager, division official and unit official) Their answers were analyzed using the SPSS statistical program in calculating the a

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Publication Date
Sat Mar 01 2014
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The exercise of citizenship behaviors and their impact on customer loyalty: Analytical study from the standpoint of employees in the National Insurance Company
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The exercise of citizenship behaviors and their impact on customer loyalty (An analytical study from the perspective of workers in the National Insurance Company).

The Research aims to find out the degree of customers National Insurance company for customer citizenship behavior and its impact on the level oh loyalty from the perspective of employess in the company, as well as the statement of the differences in the answers of employees according to their personality traits. To achieve the goals of research has been the use of the questionnaire as a tool for the collection and distribution of data on a sample of (90) individuals, as was the use of statistical program (SPSS) in the process of statistical analysis methods (mean, sta

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Publication Date
Thu Jan 31 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Activity, Profitability Indictors Analysis: A Comparsion Study among Nationality and Iraqi Insurance Company
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Reseach target the most important topic, is Activity and ProfitabilityIndictors Analysis for
Nationality and Iraqi Insurance Company, In order to stand on them ability to cover its risks
and explore the efficiency asset and its avialible resources using to determine them abilities to
profit generation from its insurance activity. The analysis was focus to examine their profit
and activity power, and test the significant differences aming them performance. Test 2
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profitability and activity level. The research depend on coneclusion, recommended two
company to work at efficiency with cost element of insurance activity in or

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Publication Date
Fri Oct 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
Reflection the organizational Ambidexterity on organizational excellence An exploratory study at the Iraqi Cotton Industries Company
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Organizations of various activities strive to excel and continue in light of the challenges they face, so they seek to have leaders and workers in them for the ingenuity that is reflected in their excellence in work and achievement that is achieved through the adoption of the best modern technological technologies to reach Organizations to the best levels and thus achieve their goals easily and successfully.  The research aims are to know the correlation and impact between organizational proficiency and the dimensions of Organizations excellence (leadership excellence, and distinguish subordinates and excellence in organizational structure) at the Cotton Industries Company through the adoption of a unit of measurement which

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