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Achieving customer satisfaction by booking electronic flight tickets via the Internet of Things technology
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Abstract:

                The aim of this research is to highlight the importance of achieving customer satisfaction by using information technology and Internet networks in the process of purchasing flight tickets, and switching from the traditional method of purchasing and payment operations to the electronic method, to reduce the financial and non-financial risks associated with the traditional purchasing process, as well as saving time, effort and costs for the customer. The researcher used the deductive approach in linking the variables (achieving customer satisfaction and Internet of Things technology for booking electronic tickets) with the aim of satisfying the desires and needs of customers (the General Company for Iraqi Airways) from the perspective of adding new services that save the cost of time and money when purchasing tickets for various flights, The researcher also used the inductive approach and conducted a survey of studies that presented the research variables with the aim of extracting ideas and compiling the theoretical foundations presented in books, periodicals, conferences, and relevant research, whether Iraqi, Arab, or foreign. This research shows part of the cognitive foundations of customer satisfaction and Internet of Things technology. As well as surveying the opinions of a group of customers of the General Company for Iraqi Airlines and the results of its statistical analysis, and stating their desires to provide an application for purchasing electronic tickets through their own smart devices.As for the applied aspect and regarding measuring customer satisfaction, reliance was placed on the electronic questionnaire prepared on the Google Forms platform and it was distributed electronically to a group of travelers at Baghdad International Airport at random. The ready-made statistical analysis program (SPSS V.26) was also used to extract: -

  • Measuring the strength of the sample’s response was based on a five-point Likert scale, weighted arithmetic mean, standard deviation, and relative importance.
  • Correlation coefficient and linear regression.

The research reached the most important results:The company is weak in exploiting the development in the field of information and communications technology, remote purchasing via the Internet, payment using electronic cards, and the speed of collecting amounts via electronic transfer, as the company still deals with traditional methods of periodic accounting with ticket sales offices.Several recommendations came from the research, the most important of which are:It is necessary for the General Company of Iraqi Airlines to shift to the digital method in flight ticket sales and develop them into electronic tickets by employing Internet of Things technology.

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Publication Date
Wed Jan 01 2020
Journal Name
Plant Archives
An analysis for adoption of subsurface irrigation technology and its role in agricultural development in Iraq
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Scopus (1)
Scopus
Publication Date
Sun Jul 09 2023
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Effect of Ferric Oxide on Electricity Generation and Waste Water Treatment Using Microbial Fuel Cell Technology
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The aim of research is to show the effect of Ferric Oxide (Fe2O3) on the electricity production and wastewater treatment, since 2.5% of Ferric Oxide (Fe2O3) (heated and non heated) nanoparticles has been used. Characterization of nanoparticles was done using X-ray Diffraction (XRD) and Scan Electron Microscopy (SEM). The influence of acidity was also studied on both wastewater treatmenton the Chemical Oxygen demand (COD) and Biological Oxygen Demand (BOD) and voltage output was studied. From the results, it was infused that the dosage of 0.025 g/l and an initial pH 7 were founded to be optimum for the effective degradation of effluents. The results concluded that the treatment of anaerobic sludge wastewater using Ferric Oxide (Fe2O3) in

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Impact of Information Technology Infrastructure on Innovation Performance: An Empirical Study on Private Universities In Iraq
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Wed Nov 14 2018
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The Role of Public Relations in Observing Media Publishing During International Conferences: (Arab Summit 2012 as a Model)
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The convening of the Arab Summit under the auspices of Iraq was a qualitative transition, during which Iraq sought to achieve some gains b

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Tue May 10 2022
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This research has come out with that strategies made by Porter as generally strategies applicable to any size and type of economic units cannot be applied to many of the economic units in the world in generally and in Iraq especially not a lot of economic units have the resources and competencies that enable them to provide a unique product of its kind in the minds of customers and then adopt a differentiation strategy  and not a lot of economic units have the resources and competencies that make them the cost leader. Differentiators and cost leaders are minority in the world while not differentiators and not cost leaders are majority in the world.

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