Women's rights in social studies and national textbooks in the secondary stage in the light of the international charters of women's rights and the cultural specificity of the Saudi society Abstract The current study focuses on exploring women rights that required to be involved in social studies and national textbooks in the secondary stage in the light of international conventions on women's rights and cultural specificity of the Saudi society, as well as to reveal the teachers and educational supervisors' estimation about the degree of importance of those components included in the books, and then build a matrix of the range and sequence of women's rights in the books of social studies and national in the secondary stage. The study used the descriptive method in both the analytical (analysis of the content of the textbooks) and the descriptive of the 221 study participants in the study, of social studies teachers and educational supervisors' in male and female secondary schools in Makkah city. The study used two tools, which are content analysis card for the student book (6 textbooks for one student) for the social studies and national textbooks, and a questionnaire for collecting data from the participants of study. After the instruments have achieved the characteristics of reliability and validity required. The results of the study led to preparing a list of the rights of women, it's number is (127) which the arbitrators stressed the importance of inclusion in the social studies and national textbooks in the secondary stage in the light of international conventions on women's rights. Also, the results revealed that the level of availability of women's rights varies among secondary school levels, as well as it is not balanced and insufficient. In view of this, a model for the matrix of the extent and sequence of the women's rights was designed in the books of social studies and national in the secondary stage. Keywords: Women's Rights, International Charters, cultural specificity, Saudi society, Social Studies and National Textbooks, Secondary Stage.
Each organization has values and objectives, tangible and intangible properties of its products. The reflection of properties on the brand constitutes the identity of the brand that contributes to building the customer's convictions about the products or services provided by any organization and its brand in a positive or negative way. This is reflected in purchasing behavior, which may push forward the progress towards marketing goals or deviation from them. Therefore, the current research came to identify the brand identity, its types and the factors affecting them and how they affect to achieve each of the marketing goals. At a time when
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This study is useful to the workers and scholars in the field of lighting as well as the goal of the research in (studying of the employment of light text in Arab television programs).
The limits of research were manifested in the study of the light text and how to make use of it
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